Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Behaviours

Women Futures: Saudi Arabia

Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.

Micro Trends

Food-finding apps

A new wave of smartphones is helping consumers to find gourmet food trucks, word-of-mouth restaurants and lesser-known real-ale pubs with location-...

Gourmet : Apps : Geo-location

Big Ideas

Turning brand awareness into an Urban Thrill

Air Wick : Entrepreneur : Reckitt Benckiser

Communities

Yama girls

Seeking solace and a spiritual break from their always-on city lives, a new generation of Japanese women are hitching up their high-fashion mountai...

Nike : Marmot : Hunter

Big Ideas

Online clothes shopping is in fashion in UK

Zara : Clothing : Social Media

Micro Trends

Choice Architecture

People struggling with information overload need help in making decisions. Even a nudge in the right direction is appreciated. Brands, products and...

Information : Advise : Guidance

Big Ideas

The changing face of Chinese luxury shoppers

Service : Fantatics : Fashionable

Big Ideas

Russia and China offer a wealth of opportunity

Cars : Jets : Assets

Design Directions

What Happens When

Most people know what to expect from their favourite restaurant. The food, waiting staff and interior are more-or-less the same each time. New York...

Big Ideas

New generation ushers in a storm in a teacup

Herbal : Spending : Green Tea

Micro Trends

3DIY Culture

With free access to information, and a new norm of open-sourcing, a new type of DIY culture is on the rise. This is 3DIY – Design/Download/Do-It-Yo...

Design : Puma Creative Factory : Thing-O-Matic

Viewpoints

Aitor Throup : Hyperseasonal fashion

Menswear designer Aitor Throup talks hyperseasonal fashion.

Hyperseasonal Selling : Aitor Throup : Men's Fashion

Design Directions

Aitor Throup: Menswear design

Aitor Throup was born in Argentina, although it was his upbringing in Burnley, Lancashire, during the 1990s that fuelled his passion for British fa...

London : Menswear : Clothing

Micro Trends

Beyond Nostalgia

In the food, drink, art and design sectors, rather than being merely nostalgic about the past, some Revivalists are digging deeper, going further b...

Heritage : Truman's : Dinner

Big Ideas

A case of success as US wine sales take off

Wine Institute Gomberg : Riesling : Pinot Noir

Design Directions

Paris Fashion Week A/W11

With the media furore surrounding the circus that is John Galliano and the house of Dior, Paris fashion week got off to a negative start. But that ...

Opulence : S&M : Bondage

Big Ideas

UK beauty consumers learn new spending habits

Fragrance : Habits : Frugal

Design Directions

Milan fashion week A/W11

This season, designers at Milan fashion week paid homage to the 1950s and 1960s. Following the pattern at fashion weeks in other cities, many playe...

Teddy Boy : Androgyny : Morello

Macro Trends

Anarconomy Decade

Something is stirring. In Egypt, a people’s revolt has overthrown a long-standing oppressor. In Bahrain, thousands of people continue to protest in...

Anarchy : Economy : Counter-intuitive

Design Directions

London fashion week A/W 11

An air of ladylike chic with a dark edge was felt at London Fashion Week this season, enhanced by an outstanding display of print. Conviviality cul...

Gothic : Conviviality : Maximalism

Big Ideas

Consumers prepared to pay for an easy life

Food : Grocery : Telecoms

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER