Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Behaviours

Women Futures: Australia

What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity. 

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity.

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.

Viewpoints

Matt Watkins : Gamifying public transport

Mudlark creative and technical director Matt Watkins talks about gamifying public transport.

Design Directions

Paris Menswear S/S 12

Softness and elegance were evident at many of the shows at Paris Menswear for spring/summer 2012. Graceful drapery, layering and fluid lengths were...

Drapery : Layering : Fluid

Big Ideas

Facebook page adds new voice in Middle East

Democracy : Facebook : Social Media

Micro Trends

Game Systems

Recognising the coming era of Ubiquitous Gaming Culture, a few pioneers are not only adding a gaming layer to the everyday, they are completely re-...

School : Hyperglance : Software

Design Directions

Milan Menswear S/S 12

Milan fashion week seemed to suggest that spring/summer 2012 will be a lively season for colour and print. This season, many designers took vintage...

Vintage : Print : Imperfect

Big Ideas

UK in new baby boom as population reaches 62m

Growth : Birth Control : ONS

Big Ideas

Marriott offers a glimpse of the hotel game

Gaming : Facebook Games : Points

Micro Trends

Sustainable Sushi

Sushi, the artful Japanese dish, is edging higher up the critical list every day. In response to the alarming consequences on the marine environmen...

Organic : Fishing : Eco-conscious

Big Ideas

Xbox interface can bring Media to life

Gaming : Twitter : Microsoft

Design Directions

GFW 2011

Graduate Fashion Week was full of highly creative and wearable collections this year. Impressive prints and long, minimalist silhouettes prevailed,...

Oversized : Minimal : Statement

Micro Trends

F-Commerce

Online retailers are opening store fronts on Facebook, enabling visitors to buy, like and share items with friends. Brands are using the social fea...

Gaming : Exchange : Store Credits

Big Ideas

Think Blue campaign sets players on eco trip

Sustainability : Conservation : Environment

Viewpoints

Sam Bompas : Experiential food

Bompas & Parr co-founder Sam Bompas talks about experiential food.

Bompas & Parr : Sam Bompas : Experiential Food

Big Ideas

Retailers play ball as prom wear sales soar

Asos : Teenagers : Debenhams

Micro Trends

Mexican Micro-Breweries

A craft beer breakthrough is bubbling in Mexico as social media-savvy consumers and rebel brewers challenge the old guard.

Craft : El Deposito : Dos Equis

Markets

Craft Beer Market: US

A controversial shift from bottles to cans is part of a strategy to further fuel increases in sales of craft beers in a falling market.

Microbrews : Craft Beer : Cans

Viewpoints

Gabriella Gomez-Mont : Flexible homelessness

The woman: Gabriella Gomez-Mont The idea: Flexible homelessness Words: Stephen Graves Visuals: Joanna Tulej

Gabriella Gomez-Mont : Tóxico Cultura : Flexible Homelessness

Micro Trends

Open Brands

In an open-source world, brands are now creating platforms for consumers to behave as producers. With these new platforms, people can invent their ...

Open-source : PŒl Rodenius : Quirky.com

Big Ideas

Xbox Experience update will command interest

Gaming : YouTube : File Sharing

Big Ideas

Devilish bourbon has customers over a barrel

Heritage : Oak : Liquor

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