Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity.

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.

Design Directions

New York fashion week S/S 12

New York fashion week kicked off the run of shows and presentations of spring/summer 2012 collections in major cities. Two main themes were dominan...

Big Ideas

Kurt Geiger rubs shoulders with fashion bloggers

Shoes : Mayfair : Advertorial

Big Ideas

Pret-a-Portas puts luxury gloss on high street

Mary Portas : House Of Fraser : VIP

Micro Trends

Foraging Futures

Once seen as a means of survival for the thrifty and impoverished, food-foraging is driving sophisticated diners wild.

Forage : Wild : Seasonal

Micro Trends

Gourmet Junk: Drinks

Driven by nostalgia, today’s urban consumers demand upscale versions of junk food and drink.

Junk Food : Nostalgia : Milkshakes

Big Ideas

Asda and Diageo create UNITversity Challenge

Students : Alcohol : Kiosk

Micro Trends

Food Raves and Rodeos

Forget rock and roll music and psychedelic drugs, the latest rebellion of choice comes in the form of stir-fried pork belly and home-made flax crac...

DIY Culture : Entertainment : Festivals

Communities

New Luxury Millennials

Drinking at The Connaught hotel in London one night, dining at Pershing Hall hotel in Paris the next, and having a business brunch at The Lydmar Ho...

Food : Affluent : Bob Bob Ricard

Markets

Fragrance

The global market for fragrances is set to grow, boosted by organic ingredients and a revival of Middle Eastern scents in the West.

Global Intelligence Alliance : Avon : Bulgari

Micro Trends

Co-opetition

Forward-thinking drinks brands are starting to cooperate as well as compete, helping to grow their respective categories and their own businesses. ...

Cooperation : Competition : Common

Micro Trends

Gourmet Junk

A new wave of independent and small-scale restaurants and retailers are creating premium upscale versions of fast food classics for reformed junk f...

Fast Food : Burgers : Nostalgia

Big Ideas

Hotels all of a Twitter about instant messaging

Twitter : Discounts : Communication

Big Ideas

All change: designer concept spaces get a facelift at Dover Street Market

Dover Street Market : Designer : London

Big Ideas

Uniqlo spreads web of influence in New York

Uniqlo : Twitter : Facebook

Markets

Luxury car market: China

With China due to overtake the US as the world’s biggest luxury consumer market in the coming five years, the country is seeing a burgeoning demand...

China : Autos : Hurun Report

Big Ideas

Gap goes behind the jeans with in-store videos

Transparency : Manufacturing : Facebook

Big Ideas

Sales of luxury cars among affluent Chinese continue to rise

Cars : Sports-car : Limousine

Big Ideas

Check out the hotel that wants to make friends

Bespoke : Boutiques : Customer Survey

Micro Trends

Positive Patriotism

The positive emotion of patriotism and pro-local can turn into the negative anger of protectionism, anti-globalism and nationalism. Brands who walk...

Patriotic : Turbulent Teens : Stone Island

Micro Trends

UPDATE: Infosthetics

We first reported on the Infosthetics trend when we noticed that designers, scientists and artists were creating visually innovative ways of presen...

Digital : Culturomics : Google Labs

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