Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity.

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.

Big Ideas

McDonald’s serves up tv for diners

Big Ideas

NationalField adds social layer to business interaction

NationalField : Start-ups : Social Media

Big Ideas

E-commerce soars as UK high street stalls

E-commerce : High-street : Shopping

Big Ideas

Smartphone campaign delves deep into women’s handbags

Tokyo : Smart Phones : Handbags

Big Ideas

Poundland in prime position to ride the recession

Budget : Value : Shopping

Big Ideas

Affluent Indians are among the youngest in Asia

High Net Worths : Wealth : Delhi

Big Ideas

US consumers rely on mobiles when shopping

Google : Research : RO-PO

Big Ideas

Retail Analysis: Milan’s first luxury department store prefers micro and no-logo

Milan’s first luxury department store prefers micro and no-logo

Milan : Excelsior : Department Stores

Big Ideas

Hong Kong store measures up for Lane Crawford

Hong Kong : Lane Crawford : Department Stores

Big Ideas

Louis Vuitton opens an island temple of luxury

LVMH : Accessories : Travel

Design Directions

Stone and Spear: Illustration

London : Nostalgia : Illustration

Big Ideas

Dr Pepper prescribes 10-cal diet drink for men

Soft Drinks : Advertising : Dr Pepper

Big Ideas

App helps to prevent constipation at a stroke

App : Personal Care : Drugs

Communities

Self-Quants

Inspired by how useful data can be in measuring, monitoring and reducing the amount of energy we use and how much money we spend, a few digital pio...

Nike : Matthew Miller : Up

Macro Trends

The Just Nots

They pay their taxes, work hard and do all the right things. But from Leicester to Lymington, from Berlin to Los Angeles, millions today are just n...

Squeezed Middle : Low Income : Middle Income

Micro Trends

Polarised brands

The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. Th...

Polarisation : Squeezed Middle : FMCG

Communities

The Just Nots

They pay their taxes and they work hard, but millions today are just not making ends meet, just not making it on the housing ladder and just not ge...

Food : Consumption : Status

Markets

Just Nots Homedulgence

Eating in rather than dining out is a common-sense way to control household budgets – and one that appeals to Just Nots. Just Not pensioner David S...

Prezzo : IGD : Culture Kitchen

Markets

Private Label Rising

The rise in own-brand, private-label goods in supermarkets is a direct impact of the Just Nots’ squeezed budgets. Four in 10 (41%) more Britons bou...

Private Label : Quality : Wal-Mart

Markets

Spirits Market

The worldwide spirits sector is booming, fuelled by growth markets such as China and India.

China : India : White Spirits

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