Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Behaviours
Women Futures: Australia
What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity.
Behaviours
Women Futures: Saudi Arabia
Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.
Big Ideas
Modern Marriage
The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.
Big Ideas
IHG adopts an Even approach to staying healthy
IHG adopts an Even approach to staying healthy
Intercontinental Hotels Group
:
Spa
:
Wellness
Big Ideas
Healthy choice is the order of the day at McDonald’s
Healthy choice is the order of the day at McDonald’s
Build Your Meal
:
McDonalds
:
Healthy
Big Ideas
Budweiser campaign shows brand is on track
Budweiser campaign shows brand is on track
Budweiser
:
Beer
:
Advertising
Micro Trends
Pedal Power
Australians bought more than 11m bicycles between 2000 and 2010, according to the Australian Bureau of Statistics. That is a lot of bikes: more tha...
Cycling
:
Bikes
:
Perks And Mini
Big Ideas
Charging bag plugs into Sport & Leisure generation
Charging bag plugs into Sport & Leisure generation
Vodaphone
:
Richard Nicoll
:
Smart Phone
Big Ideas
Asia-Pacific leads the way in mobile app use
Asia-Pacific leads the way in mobile app use
Asia Pacific
:
Mobiles
:
App
Big Ideas
Retail analysis: Konzepp, Hong Kong
Retail analysis: Konzepp, Hong Kong
Konzepp
:
Hong Kong
:
Store
Big Ideas
Russia’s Yandex teams up with Twitter
Russia’s Yandex teams up with Twitter
Yandex
:
Microsoft
:
Russia
Big Ideas
Brazilian blogger collective joins e-commerce
Brazilian blogger collective joins e-commerce
F-hits
:
Bloggers
:
Brazil
Big Ideas
Old electronics could be a sustainable business
Old electronics could be a sustainable business
O2
:
Gadgets
:
Vouchers
Communities
DIY Foodies
Raised on a healthy diet of openness, experimentation and information-sharing on the internet, DIY Foodies are bringing home the bacon.
Food
:
Cookery School
:
Trucks
Big Ideas
Celebrity cereal additions pop up on Twitter
Celebrity cereal additions pop up on Twitter
Totes Amazeballs
:
Kellogs
:
Cereal
Big Ideas
Oscar De la Renta sources ideas from the crowd
Oscar De la Renta sources ideas from the crowd
Facebook
:
Crowdsource
:
Content
Big Ideas
Facebook acts as brands question F-commerce
Facebook acts as brands question F-commerce
Facebook
:
F-commerce
:
Oscar De La Renta
Big Ideas
German car market in fast lane as EU sales stall
German car market in fast lane as EU sales stall
Germany
:
Peugeot-Citroën
:
PSA
Big Ideas
Harrods follows the crowd on Burberry selection
Harrods follows the crowd on Burberry selection
Burberry
:
Harrods
:
Facebook
Big Ideas
China set to be world leader in outbound Travel & Hospitality
China set to be world leader in outbound Travel & Hospitality
China Outbound Tourism Research Institute
:
Tourism
:
Travel
Big Ideas
Samsung sees double with new Duos smartphones
Samsung sees double with new Duos smartphones
Samsung
:
India
:
Emerging Markets
Markets
Singles Rising
An increasing variety of lifestyle options is making living alone more attractive to people. Instead of feeling lonely or isolated, new singles are...
Eurostat
:
Government Office For Science
:
Singles
Big Ideas
Film reflects potential of glass technology
Film reflects potential of glass technology
Touch-screen
:
Digital Futures
:
Tv
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/121021/230113-s10-202.jpg)
:strip_exif():strip_icc()/filestorage/images/126436/9.jpg)
:strip_exif():strip_icc()/filestorage/images/123344/10-tdl-unboxing.jpg)
:strip_exif():strip_icc()/filestorage/images/121236/edit.jpg)
:strip_exif():strip_icc()/filestorage/images/122442/ssensebridalfinaljpghr-08.jpg)
:strip_exif():strip_icc()/201203%2F5338%2Fhomepage_image%2FEVEN_Hotels_logo_home.jpg){kind=logo}
:strip_exif():strip_icc()/201203%2F5341%2Fsection_thumb%2FScreen_shot_2012-03-06_at_2.57.18_PM.png)
:strip_exif():strip_icc()/201203%2F5332%2Fsection_thumb%2FTrack_your_Bud_by_Budweiser_home.png)
:strip_exif():strip_icc()/201203%2F5333%2Fimage%2Fmicrotrend_pedalpower_thecasualcyclistsguide_cover_01.JPG)
:strip_exif():strip_icc()/201203%2F5328%2Fsection_thumb%2FRichard_Nicoll_Vodafone_Recharge_Bag_Grey_Inside_Phone_flat.jpg)
:strip_exif():strip_icc()/201203%2F5313%2Fhomepage_image%2FScreen_shot_2012-02-29_at_17.45.14.png)
:strip_exif():strip_icc()/201203%2F5318%2Fimage%2FKonzepp_Store%2C_Hong_Kong_1.jpg)
:strip_exif():strip_icc()/201202%2F5306%2Fimage%2FYandex%2C_Russia_2.png)
:strip_exif():strip_icc()/201202%2F5309%2Fsection_thumb%2Fwww.fhits.com.br_-_2012-02-23_-_12h-44m-06s.png)
:strip_exif():strip_icc()/201202%2F5297%2Fsection_thumb%2FHomepageScreen_shot_2012-02-27_at_17.56.32.png)
:strip_exif():strip_icc()/201202%2F5286%2Fsection_thumb%2FDIYHomepahe.jpg)
:strip_exif():strip_icc()/201202%2F5291%2Fsection_thumb%2FTotes_Amazeballs_home.jpg)
:strip_exif():strip_icc()/201202%2F5295%2Fsection_thumb%2FThe_Board%2C_Oscar_De_La_Renta_HOME.png)
:strip_exif():strip_icc()/201202%2F5285%2Fsection_thumb%2FLevis_Friends_Store_homepage.png)
:strip_exif():strip_icc()/201202%2F5288%2Fsection_thumb%2F9_percent%2C_the_rise_in_sales_in_German_domestic_car_market_in_2011.png)
:strip_exif():strip_icc()/201202%2F5276%2Fsection_thumb%2FBurberry_Prorsum_AW12_collection%2C_London_home.png)
:strip_exif():strip_icc()/201202%2F5268%2Fimage%2FScreen_shot_2012-02-21_at_18.10.14.png)
:strip_exif():strip_icc()/201202%2F5273%2Fsection_thumb%2FSamsung_Galaxy_Ace_home.jpg)
:strip_exif():strip_icc()/201202%2F5277%2Fsection_thumb%2FStudent_House_by_AFB%2C_photography_by_Jan_Norden_homepage.jpg)
:strip_exif():strip_icc()/201202%2F5264%2Fsection_thumb%2FA_day_made_of_Glass_2_by_Corning_home.png)