Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity.

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.

Viewpoints

Carri Munden : Netstalgia

Cassette Playa director and head designer Carri Munden talks Netstalgia.

Tumblr : Carri Munden : Social Networking

Big Ideas

PayPal eyes payment deals with physical retailers

PayPal : Tills : Cash-wrap

Big Ideas

Australia makes it plain on tobacco branding

Cigarettes : Packaging : Legislation

Big Ideas

Glamour taxis along in new m-commerce drive

Glamour : M-commerce : Taxis

Big Ideas

UK retailer gets in training on denim sales

Selfridges : Denim : Nudie

Big Ideas

Retail Analysis: Boxpark pop-up mall takes a social approach

Boxpark pop-up mall takes a social approach

Boxpark : Temporary : Shoreditch

Big Ideas

Millennials pay the price for luxury online

Luxury : Full Price : Generation X

Markets

Single Saris

Just five years ago, an Indian woman travelling sans husband or family would have attracted frowns of disapproval from a traditionally patriarchal ...

India : Women : Boston Consulting Group

Big Ideas

Tool predicts behaviour by studying media usage

MIT Media Lab : Human Dynamics Laboratory : Logic

Big Ideas

Cereal Branding & Packaging is on Target for 80's revival

Cereal Branding & Packaging is on Target for 80’s revival

General Mills : Cereal : Atari

Big Ideas

Quiet Mark heralds a silent transformation

Quiet Mark : The Noise Abatement Society : Noise

Big Ideas

LG's Magic remote control is a good listener

LG’s Magic remote control is a good listener

LG Electronics : Magic Remote : Remote Control

Big Ideas

Discount outlets attract emerging market tourists

Oxfordshire, UK – Tourists from emerging markets such as China and Brazil are credited with driving sales at Value Retail, the UK-based chain...

Value Retail : Bicester Village : Discount Shopping

Macro Trends

Future Family

In these turbulent times, the idea of family is becoming more important, as the nuclear family unit gives way to multi-generational clans and singl...

Family : Households : William Higham

Big Ideas

Words take on a new meaning at London store

Selfridges : Stewdio : Words

Big Ideas

KLM flies in with new Meet & Seat service

KLM : Airline : Social

Big Ideas

Pinterest climbs the social network ladder

Pinterest : Shareaholic : YouTube

Big Ideas

Yale activates key change in lock technology

Yale Lock : Near Field Communication : Android

Communities

Emerging Luxury Millennials

Well-travelled, online and obsessed with good service, the New Luxury Millennials (NLMs) from China, India and Brazil are the next big spenders. Wi...

Heritage : Home : Social Networks

Micro Trends

The Hacked Home

In future, families will modify, hack and download to create customised interiors to suit the changing needs of their multi-generational households.

Hacking : Homedulgence : Interiors

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