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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.
Big Ideas
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.
Big Ideas
Selfridges combines high-tech with high-fashion
Selfridges combines high-tech with high-fashion
Selfridges
:
Phy-gital
:
Bespoke
Big Ideas
Voice-enabled searches will drive m-commerce
Voice-enabled searches will drive m-commerce
Google
:
Search
:
Voice
Big Ideas
Channel 4 launches new social media channel
Channel 4 launches new social media channel
Channel 4
:
Tv
:
Social Media
Big Ideas
French wineries turn to Chinese social media
French wineries turn to Chinese social media
Wine
:
China
:
Social Media
Big Ideas
Fairtrade sales grow in tough retail climate
Fairtrade sales grow in tough retail climate
Fairtrade
:
Conscious Commerce
:
Organic
Big Ideas
Multi-channel retailers must be the real deal
Multi-channel retailers must be the real deal
John Lewis
:
Charlie Mayfield
:
Retail Week Conference
Big Ideas
World of Wanders as site changes its offer
World of Wanders as site changes its offer
Wanderfly
:
Nectar & Pulse
:
Tourism
Micro Trends
Return of the GIF
Return of the GIF
GIF
:
Video Sharing
:
Marketing
Macro Trends
Netstalgia
A new generation of creatives is rejecting today’s polished, corporate internet and remaking it with a 90s twist.
Nostalgia
:
Internet
:
Netstalgic
Big Ideas
Bus stop charity ad campaign is gender-specific
Outdoor advertising agency Clear Channel and Curb Media have created a bus stop advertisement for charity Plan UK that shows different content to m...
Facial Recognition
:
Gender
:
Outdoor
Markets
Brazil Travel & Hospitality Market
Educated and affluent Brazilian entrepreneurs are hurrying home from across the globe to share in the riches of their booming country. For the firs...
Brazil
:
Brazilian Justice Ministry
:
Zarpo
Big Ideas
Website rewards people for green activities
Website rewards people for green activities
Rick Owens
:
Paris Fashion Week
:
Dark Shrouds
Big Ideas
Omni-channel and agility top retail strategies
Omni-channel and agility top retail strategies
InterBrand
:
Best Retail Brands
:
Omnichannel
Micro Trends
Second Internet
People are shunning the corporate predictability and open-to-everyone nature of sites such as Facebook, and curating their own spaces online, embra...
Internet
:
Social Networks
:
Ephemeral
Micro Trends
Coolectives
Coolectives
Entrepreneurs
:
Business
:
Innovation
Big Ideas
A little of what you Fancy makes you money
A little of what you Fancy makes you money
Fancy
:
Pinterest
:
Social Networks
Big Ideas
Luxury consumers will buy online in a flash
Luxury consumers will buy online in a flash
E-commerce
:
Flash Sales
:
Luxury Spending
Big Ideas
Nestlé to cut out all artificial ingredients
Nestlé to cut out all artificial ingredients
Nestle
:
Confectionary
:
Chocolate
Big Ideas
Gucci turns its Hand to Japanese craftsmanship
Gucci turns its Hand to Japanese craftsmanship
Japan
:
Gucci
:
Craftsmanship
Big Ideas
Fashion label pins hopes on a new live event
Fashion label pins hopes on a new live event
Caslypso
:
St Barts
:
Pinterest
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