Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Big Ideas

Retro-futurism: Harvey Nichols backs space-age styling

Big Ideas

Dodge darts over to crowdsourcing initiative

Dodge : Portland : Wieden + Kennedy

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...

Virtual Payment : Gamification : Tweet

Big Ideas

Global boutique network pays off for Farfetch

Farfetch : Curation : Boutiques

Big Ideas

American consumers increasingly passionate about live music

Music : Tickets : LiveAnalytics

Big Ideas

Performance fabrics steal the show in Berlin

Woollen jackets and waterproof or bonded fabrics for performance-related propositions.

Performance Fabrics : Bread & Butter : Berlin

Big Ideas

Retail Analysis: Harvey Nichols opens stand-alone Beauty Bazaar

Liverpool : Harvey Nichols : Beauty Bazaar

Big Ideas

Young men save face by buying cosmetics online

Cosmetics : How-to : Guides

Big Ideas

Online consumers boost Chinese games market

China : Gaming : Mobile

Big Ideas

Traditional meets technical at Pitti Uomo show

Tweed and traditional were the order of the day for the autumn/winter 2013 menswear collection

Pitti Uomo : Florence : Tweed

Big Ideas

Mr Porter makes a statement at menswear show

Knitwear and statement tailoring are highlights at London Collections: Men for autumn/winter 2013.

Mr Porter : Menswear : London Collections: Men

Big Ideas

Topman streams menswear show live from the catwalk

Topman streams menswear show live from the catwalk.

Topman : Menswear : Livestreaming

Big Ideas

CES: Print digital photos in a flash at Fotobar store

Polaroid will launch a series of digital printing stores.

CES : Polaroid : Analog

Design Directions

No Noise at Selfridges

As we predicted in our New Sublimity macrotrend, getting away from it all is on the rise.Businesses are creating new contemplative spaces...

Branding : Alex Cochrane : Pause

Communities

China’s New Emerging Affluents

Ambitious and hard-working, China’s New Emerging Affluents (NEAs) want lifestyles to match their new, higher salaries. They want the latest technol...

BMW Mercedes : Migration : Microblogging

Big Ideas

CES: PaperTab heralds a new age of flexible computing

CES : PaperTab : Flexible Computing

Design Directions

Uni-forms

For millennial men luxury no longer has to mean hand-crafted and rough-hewn. Instead they are seeking the functional and simplified, and rejecting ...

Luxury : Masculinity : Utility

Big Ideas

Funding sought to open London’s first cat café

Cat Café : Indiegogo : Crowdfunding

Big Ideas

CES: INRIX service tackles urban parking congestion

CES : Inrix : Navigation

Markets

India

India, the second most populous country in the world, is a booming trillion-dollar economy. Its secret weapon is its young workforce. The median ag...

India : Euromonitor : Vertebrand

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