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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths
Behaviours
Women Futures: Australia
While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity
Markets
Indian Nuptials Re-imagined
From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding
Big Ideas
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles
Micro Trends
Reading Raves
Communal reading events are attracting young consumers for their unique blend of socialising and serenity
Big Ideas
China reaffirms strong demand for luxury handbags
Chinese demand for luxury handbags remains strong despite a reported slowing in the luxury market.
China
:
Geneva
:
Switzerland
Big Ideas
Punchfork takeover gives Pinterest added bite
Punchfork takeover gives Pinterest added bite.
Pinterest
:
Punchfork
:
Pinboards
Design Directions
Clouds Over Cuba
There are more than two sides to every story. Now with the variety of media platforms to choose from, storytelling can be richer, and break away fr...
Mobile
:
Smartphone
:
Transmedia
Big Ideas
Dress Like a Man: wardrobe tips from Pitti Uomo collaborators
Dress Like a Man: wardrobe tips from Pitti Uomo collaborators
Pitti Uomo
:
The Corner
:
Luxury
Big Ideas
Arts centre to revive traditional book techniques
Arts centre to revive traditional book techniques
Craft Production
:
Books
:
London Centre For Book Arts
Big Ideas
Russian company develops dual-screen smartphone
Russian company develops dual-screen smartphone
Russia
:
Yota
:
YotaPhone
Design Directions
Energy Flow by FIELD
As more people consume media on digital devices, storytelling itself is changing. Energy Flow, a non-linear film from London digital art and design...
Interactive
:
Non-linear
:
Generation I
Big Ideas
Mega-brands and fashion start-up boost Brazilian e-commerce
Mega-brands and fashion start-up boost Brazilian e-commerce
São Paulo
:
Amazon
:
Google
Big Ideas
La Rinascente sees the light in emerging markets
La Rinascente sees the light in emerging markets
La Rinascente
:
Little Sun
:
Italy
Big Ideas
More men warm to the new fashion for leggings
More men warm to the new fashion for leggings
Meggings
:
Leggings
:
Menswear
Big Ideas
Chinese technology mega-brands reach new heights
Chinese technology mega-brands reach new heights
China
:
Tencent
:
E-commerce
Big Ideas
Nike scheme to accelerate start-up companies
Nike scheme to accelerate start-up companies
Nike
:
Nike+
:
TechStars
Big Ideas
Anti-drugs war film bridges generation gap online
Anti-drugs war film bridges generation gap online
Richard Branson
:
War On Drugs
:
Drugs
Big Ideas
An invitation to Come Dine With the SupperKing
An invitation to Come Dine With the SupperKing
Los Angeles
:
SupperKing
:
Dinner Party
Big Ideas
Nigerian fashion designers pop up at Selfridges
Nigerian fashion designers pop up at Selfridges
Nigeria
:
Selfridges
:
London
Big Ideas
Millennials are the most influential generation
Millennials are the most influential generation
Generation
:
Edelman
:
Spending
Big Ideas
Interactive billboard in tweet shirt giveaway
Interactive billboard in tweet shirt giveaway
India
:
Bangalore
:
Twitter
Big Ideas
Amazon raises fashion profile with premium offer
By Alison Bishop
Amazon
:
Vogue
:
Internet Fashion Week
Big Ideas
H&M unveils scheme to recycle your old clothes
H&M unveils scheme to recycle your old clothes
Sweden
:
H&M
:
& Other Stories
Big Ideas
Austria’s farmers pour scorn on milking craze
Austria’s farmers pour scorn on milking craze
Austria
:
Milk
:
Viral Video
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