Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Big Ideas

Queen of Punk calls on young poets for eco-support

Big Ideas

Mexico is a bright spot for youth-focused retail

Mexico : Middle-class : H&M

Big Ideas

Topshop shares a festival of fashion in new film

Topshop : Film : Kate Bosworth

Markets

The Future of Luxury Service

Luxury brands have always sought to differentiate themselves through service and, as the global luxury market starts to cool, understanding the kin...

China : Brazil : W Hotels

Viewpoints

Amber Atherton : Tapping luxury Millennial networks

MyFlashTrash founder Amber Atherton talks about tapping luxury millennial networks.

Social Media : MyFlashTrash : Amber Atherton

Micro Trends

Big Bold Luxe

Big is the new black in luxury circles as brands open ever bigger and bolder high-concept stores and employ epic marketing strategies to woo luxuri...

Flagship : Department Store : Stores

Design Directions

Alexander & James

Blurring editorial content with online sales is not purely the preserve of luxury fashion e-tailers. It is also a strategy being adopted by alcohol...

Luxury : Female Whisky Drinkers : Mixology

Viewpoints

Debbi Evans : Media for interested women

Libertine founder Debbi Evans talks about creating media for interested women.

Libertine : Women's Magazines : Transmedia

Big Ideas

Yahoo! acquires Tumblr in $1.1bn deal

Yahoo : Tumblr : Facebook

Design Directions

Concoction

When you think of the word ‘bespoke’, it is perhaps the luxurious world of Savile Row tailoring that springs to mind, but increasingly beauty brand...

Fragrance : Haircare : Shampoo

Markets

Turkey Market Report

Turkey’s East-meets-West appeal is making headlines as rapid economic growth injects new life into Istanbul and the country’s other historic cities.

Turkey : Istanbul : Turkish Statistical Institute

Big Ideas

Target’s Cartwheel service woos Facebook users

Minneapolis – Target’s latest push to drive sales through social media is not your typical e-commerce platform.

Target : Cartwheel : E-commerce

Markets

New Luxury Millennials: Update

New Luxury Millennials (NLMs), the well-heeled, high-spending branch of the collaborative, creative, entrepreneurial Millennials, are rapidly becom...

Millennials : Ipsos Mendelsohn Affluent Survey : India

Big Ideas

Virgin Mobile calls on Millennials to cut the cord

Finance : Curb Your Enthusiasm : Leaving

Design Directions

We See Beauty

For many beauty brands, social responsibility is a way of doing business. For We See Beauty, it is its business.The project, encompassing a charita...

New York : Brooklyn : Brandstanding

Markets

Chinese fashion brands to watch

Beijing – New Emerging Affluents in China shop at domestic fast fashion retailers with global aspirations alongside foreign brands that have expand...

China : Beijing : H&M

Viewpoints

Andrew Robb : Collective co-commerce

Farfetch COO Andrew Robb talks about collaborative commerce and content.

Online Retail : Luxury : Farfetch

Big Ideas

Boomers and Millennials diverge on green behaviour

Hybrid : Energy : Care

Big Ideas

The White House launches new Tumblr account

Tumblr : The White House : Barack Obama

Big Ideas

US restaurants target Millennials with extreme snacks

Fast Food : QSR : Sam Ochres

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