We See Beauty

For many beauty brands, social responsibility is a way of doing business. For We See Beauty, it is its business.The project, encompassing a charitable foundation, website and customised make-up brand, was created for one purpose: to revitalise communities by promoting worker-owned cooperatives. Starting this summer, the foundation will begin supporting US co-ops, powered by sales of We See Beauty’s cosmetics line Make.

By Sonia van Gilder Cooke and Victoria Buchanan