Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Big Ideas

Co-op pops up with campaign aimed at young market

Big Ideas

Crowdstar launches styling app with Rachel Zoe

App : Crowdstar : Covet Fashion

Markets

German Luxurians

A large and affluent domestic market, falling unemployment and exports that are, despite recent stutters, still very healthy have all served to cus...

Germany : Zurich : Hotel Savoy Baur En Ville

Big Ideas

Instagram takes on Vine with new video feature

Instagram : Video : Social Media

Markets

French Luxurians

Discretion has become the key to consumption for the French luxurian as the Socialist government takes ideological aim at the rich. ‘Things have ch...

France : Quintessentially : Paris

Design Directions

Sadie and Joe Williams: Animators

This brother and sister duo combine stop-motion, 3D modeling and kitsch sketches to create playful worlds in which brands can tell the story of the...

London : Graphic Design : Topshop

Big Ideas

Jay-Z and Samsung join forces for album bonanza

Samsung : Mobile : Music

Markets

Alcoholic drinks market

A desire for quality guarantees, unique experiences, knowledge and genuine provenance is shaping the way that people select, purchase and consume a...

Kamm & Sons : Alcohol : Drinks

Big Ideas

Marriott campaign appeals to Millennial mindsets

Marriott : Hotels : Entertainment

Markets

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...

China : McKinsey : HNWIs

Markets

Brazilian luxurians

Promotion to the Premier League of luxury beckons for Brazil as it prepares to host the 2014 World Cup and the 2016 Olympic Games.

Brazil : 2014 World Cup : 2016 Olympics

Viewpoints

Tracy Yaverbaun : F-commerce 2.0

Facebook’s group director of retail, fashion and luxury partnerships talks F-commerce 2.0.

Facebook : Tracy Yaverbaun : Social Media

Micro Trends

Home-grown Luxury

A new breed of luxury brands is emerging from developing economies, starting a shift in the industry away from the traditional domination of Paris,...

Domestic : Local Brands : Distribution

Big Ideas

Playful promotions aimed at US Millennials

Recession : Campaign : Parents

Design Directions

Andrea Crews: Fashion and art direction

Colour : Kitten Hologram : Art Direction

Markets

Russian Luxurians

Russia luxurians have rebounded and prospered in the wake of the 2008 global crash. The number of ultra-high-net-worth households in Russia grew fr...

Russia : Deloitte : UHNWIs

Big Ideas

Millennial Trains Project re-invents the road trip

Trains : Journey : Crowdfunding

Markets

Sub-Saharan Africa

Sub-Saharan Africa (SSA) is open for business as analysts hail a new era of prosperity for the world’s least developed region. The IMF predicts tha...

IMF : World Bank : Accenture

Markets

Middle Eastern Luxurians

The Arab Spring may have been the high-water mark for conspicuous consumption by Middle Eastern luxurians. The region’s luxury consumers have long ...

Middle East : Luxury Movement : Chanel

Big Ideas

Marriott opens Innovation Lab at headquarters

Marriott : Hotels : Lab

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