Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Big Ideas

Young people say marriage is less important

Children : Gallup : Parenting

Micro Trends

No-bollocks Boutique

Today, brands often use words such as ‘artisanal’ and ‘authentic’ in an attempt to attract consumers. But this over-laboured language often detract...

Skincare : Online Membership : Think Positive

Big Ideas

Americans drink less beer, but more wine and liquor

Wine : Beer : Alcohol

Design Directions

Cartoon Ornamentation

LS:N Global has detailed the rise of Faction Marketing, in which consumers suspend their disbelief and engage with the fantastical, the surreal and...

Cosmetics : Sibling : Comic Strip

Big Ideas

Shiseido Ibuki line targets Millennials

Cosmetics : Beauty Campaign : Eye Cream

Big Ideas

Millennial women optimistic on equality with men

Business : Gender Equality : FleishmanHillard

Big Ideas

New UK hotels emphasise location over luxury

Travel App : Budget Hotel : Connected Hotels

Micro Trends

Man-uals

These are uncertain times. For men, it is difficult to know where to turn to for advice on the little things in life. As a result, a new micro-genr...

Publishing : Fatherhood : Good Men Project

Big Ideas

Graduate prospects improve as UK unemployment falls

Recession : Jobseekers Allowance : Virgin Mobile

Big Ideas

Stayful makes you an offer that you can't refuse

Stayful makes you an offer that you can’t refuse

Boutique Hotels : Stayful : Online Bidding

Big Ideas

Gender-specific ads outdated, say UK consumers

Humour : Chocolate Adverts : Car Commercials

Big Ideas

Facebook is losing its appeal among young people

Google : Education Database : Google Plus

Viewpoints

Diana Verde Nieto : Desirable sustainability

Positive Luxury founder Diana Verde Nieto talks about desirable sustainability.

Transparency : Diana Verde Nieto : Ethical Luxury

Big Ideas

Bright outlook for 'losers' as Chinese luxury sales fall

Bright outlook for ‘losers’ as Chinese luxury sales fall

Television : Anti Fashion : Chinese Government

Markets

Swiss luxurians

The demands and desires of Swiss luxurians are hard to pin down because the affluent population is made up of a patchwork of national identities an...

Switzerland : Zurich : Hotel Savoy Baur En Ville

Markets

US luxurians

Consumer confidence is finally on the rise among US luxurians five years after the slump of 2008. Growing optimism about investments in particular ...

New York : Dow Jones : Luxury Institute

Big Ideas

New York cycling gym riding high as sales rise

Cycling : Soulcycle : Fitness

Micro Trends

Man-teriors

A new wave of lifestyle titles and platforms are targeting the savvy, interiors-minded male consumer.

Magazines : Male : Interiors

Big Ideas

App aims to rekindle the wonders of air Travel & Hospitality

App : Air Travel : Flights

Big Ideas

The Day brings the news to a teenage readership

Publishing : Newspaper : The Day

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