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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Viewpoints
The human-less future of creative branding
Yali Saar, founder and CEO of Tailor Brands, discusses the positive impact that AI will have on the future of branding, copywriting and social mark...
Branding
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Design
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Artificial Intelligence
Markets
Georgia Travel Market
Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...
Travel
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Tourism
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Hospitality
Viewpoints
Obsess is upending the e-commerce interface
Neha Singh, founder and CEO of experiential e-commerce platform Obsess, on the power of discovery to shape the future of retail.
Retail
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Youth
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Technology
Micro Trends
Tourism Decelerated
With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a counter-movement of slow tourism is gathering pace.
Travel
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Tourism
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Hospitality
Markets
British Spirits Market
In a gin-saturated market, British spirits brands are innovating with displaced tipples, bold branding and more sustainable production practices.
Alcohol
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Spirits
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Drinks
Viewpoints
The future of hospitality is contemplative spaces
Design Hotels founder Claus Sendlinger on how physical spaces can alter urban consumers’ sense of being in times of haste and acceleration.
Hospitality
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Hotels
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Travel
Micro Trends
Discovery Dining
Restaurateurs are raising the bar with slowed-down, elevated experiences that combine global flavours, mood-led interiors and entertainment.
Food
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Leisure
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Restaurants
Viewpoints
Psychotherapy is shaping the future of skincare
Charlotte Ferguson, founder of wellness brand Disciple, explains why psychodermatology is a growing field in treating stress-related skin issues.
Beauty
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Skincare
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Therapy
Markets
Accessible Retail Market
Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.
Retail
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Inclusivity
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Implicit Inclusivity
Macro Trends
Paradox Personas
Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to enrich but not define their offline sel...
Youth
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Digital
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Identity
Micro Trends
Anti-aspiration Advertising
Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious consumers.
Luxury
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Advertising
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Campaign
Big Ideas
By-product beauty
Skincare brands are turning waste ingredients into desirable beauty products that cater for the growing number of environmentally conscious consumers.
Beauty
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Ingredient
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Circular Economy
Viewpoints
Refashioning charity retail
Julie Neeve, project manager of new store formats at Oxfam, on the perks of housing the charity’s new superstore on an Oxford industrial estate.
Retail
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Sustainability
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Fashion
Viewpoints
It’s time for brands to face the end
Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.
Technology
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Design
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Entertainment
Markets
Certified Supplements Market
With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping through the indus...
Supplements
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Wellness
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Health
Markets
Staycation Market
With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is emerging.
Travel
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Hospitality
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Sustainability
Viewpoints
Can music cut through the red tape of pharma?
Sound branding could help traditionally silent pharmaceutical brands to cut through regulation and competition while bolstering trust among consumers.
Branding
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Wellness
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Sonic Identities
Markets
Natural Wine Market
Fuelled by a rebellious yet responsible spirit, the natural category continues to flourish as a small but significant niche in the wine industry.
Food & Drink
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Wine
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Natural
Micro Trends
Recreation Skincare
As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and ingredients of their personal care products.
Health & Wellness
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Beauty
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Skincare
Viewpoints
Generation Alpha are the new Old Fashioneds
Helenor Gilmour, director of insight at Beano Studios, on how Millennial parents are raising a generation of gender-blind entrepreneurial activists.
Youth
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Media
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Social Media
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