Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Big Ideas

YouTube to raise brand awareness with television advertising

YouTube plans to promote its online celebrities through traditional media advertising.

YouTube : YouTube Generation : Future Media

Markets

Visual-search commerce

Visual-commerce is the new social media market place to watch as fashion is Shazam-ified.

ASAP54 : SnapFashion : Westfield

Big Ideas

DKNY trials tag technology for street-style product searches

A new identification tag system is a novel addition to visual-search commerce.

Awear Solutions : DKNY : Visual-Search

Big Ideas

Site gives panoramic shoppable view of boutiques

Avenue Imperial offers a virtual panoramic view of European boutiques.

Department Stores : Boutiques : Phy-gital

Big Ideas

NailSnaps brings Instagram to nail art

The NailSnaps app enables people to convert their Instagram photographs into nail art.

Beauty Futures : Instagram : Los Angeles

Big Ideas

UK fashion retailer creates colour-themed social media campaign

New Look has created a social media campaign centred around colour.

New Look : Colour : Mood

Viewpoints

James Marks: The secret of YouTube

James Marks, video entertainment specialist at ChannelFlip, explains how to engage young people online.

Viewpoints

Melissa Atkins Wardy: Redefine Girly, Please

Author Melissa Atkins Wardy on why brands need to rethink their messages to young girls.

Tiny Tot Feminism : Feminism : Girls

Big Ideas

The cult of Body Temples goes extreme

Fitness classes like Project Fit are introducing new levels of intensity.

Fitness : Soulcycle : Gym Talk

Big Ideas

Pop-up crowdsources menu for permanent restaurant

Dinner Lab is one of the pop-up dining industries’ greatest success stories.

Restaurant Pop-up : Supper Club : USA

Big Ideas

Techanista hub collaborates with US retailers to back start-ups

Fashion and technology are converging and in a nascent marketplace retailers want a piece of the action.

Start-ups : Tech : Investment

Big Ideas

Youth Marketing Strategy summit 2014

Strategists and marketers gathered at the 2014 Youth Marketing Strategy summit in London to find out what young people want and think.

YouTube : Millennials : Twitter

Viewpoints

Peter Marsden: Online tailoring for China

Peter Marsden, ASOS chief information officer, explains how to create a retail website for Chinese consumers.

Asos : China : Retail Week Live

Design Directions

Lucid Spectrum

Designers are exploring concepts of playfulness and perception, creating intense rainbows of colour across surfaces, resulting in spectrums of lig...

Catwalk : Installations : Psychedelic

Design Directions

DISown

In some respects, fine art is like designer fashion: many appreciate and desire it, but few possess it. In response, fast fashion retailers are t...

Dis Magazine : Art : Exhibtion

Markets

Online Beauty

Beauty brands are stepping up their e-commerce efforts in a bid to compete with retail heavyweights Amazon and Target.

Beauty : Luxury Beauty : YouTube

Big Ideas

All aboard for the Selfridges and HTC One skate park

Selfridges has joined forces with technology company HTC to open a large indoor skate park.

Skateboarding : Selfridges : HTC

Big Ideas

Online fashion retailer offers personalised style advice on Instagram

Zappos hands out free outfit recommendations to Instagram users based on selfies.

Instagram : Marketing : Social Media

Viewpoints

Luke Mitchell: What young people want from technology

Luke Mitchell, head of insight at youth insight agency Voxburner, reveals the findings of its YouthTech report.

Tablets : Technology : Storytelling

Big Ideas

App finds the perfect fit for women’s bras

US – Start-up company ThirdLove aims to make shopping for a bra a seamless experience.

3D Body Scanning : Athena : Women

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