Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Viewpoints

The Future of Britain

Chris Worrell, insight director at OMD UK, on two key demographics shaping the future of Britain.

Micro Trends

Cosmetics Cocktailing

From perfume to mascara, cosmetics are getting a home-made, tailor–made touch. Beauty consumers – or beauty junkies as the cosmetics industry call...

Beauty : Customisation : Cosmetics

Design Directions

Seek No Further

The 1990s are cool again. Everyone from ASOS to Iggy Azalea is referencing 90s culture for Millennials who are still pining for the era of MySpac...

Store Design : Clothing : Visual Merchandising

Big Ideas

Travel website arranges meetings with the locals

My Plus One brings together travellers and locals for a small fee.

Plus One Berlin : Clare Freeman : Home From Home Hospitality

Big Ideas

Almost half of young European adults live with their parents

An EU study shows the scale of the phenomenon in Europe.

Millennials : UK : Recession

Big Ideas

Young men and women see technology in different ways

Young men prioritise quality whereas young women prioritise price, according to new research.

Millennials : Gender

Big Ideas

Starbucks to serve alcohol in selected branches

US – Starbucks has announced plans to serve beer and wine in thousands of its cafés across the US.

Starbucks : Convergence Retail : Starbucks Evenings

Big Ideas

New app enables users to avoid their friends

Cloak is a new iOS app that helps users avoid their friends

Anti-social Media : Digital Detox : Social Media

Macro Trends

The Polarity Paradox

Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fl...

Extreme Lifestyles : 5:2 Living : Pop Culture

Design Directions

Sinistry

Designers are drawing inspiration from myths, theatre motifs and fables to explore the juxtaposition of darkness and light across a variety of di...

Dystopia : Theatre : Experience Deisgn

Big Ideas

Luxury Technology Show New York

At the inaugural Luxury Technology Show at the Metropolitan Pavilion in Manhattan earlier this month the luxury category was broadened out to inc...

New York : Cycling : Cycle

Big Ideas

Millennials see banks as antiquated

The banking industry is not serving the needs of Millennials, according to a new survey

Viacom : Banking : E-banking

Viewpoints

How to be hip: Illusive cool at SXSW Interactive 2014

Yahoo! and Samsung both made an expensive splash at SXSW Interactive 2014 with the aim of positioning themselves as groovy Millennial- and creati...

SXSW : South By South West : Software

Viewpoints

In the Tomorrow Store, less is increasingly more

With the lure of the virtual wallet keeping consumers glued to their phones, the menacing power of the mega-systems and drone deliveries soon to ...

Stores : Shops : Visual Merchandising

Big Ideas

Facebook ads show social media's value offline

Facebook has created a new series of commercials

Facebook : Advertising : Mega-systems Backlash

Big Ideas

Stockholm Design Week 2014: Top 10

Stockholm Design Week offered a diverse series of exhibitions and events this year. Ranging from video installations in large branded showrooms to ...

Furniutre : Nordic : Experimental

Big Ideas

Private-jet company makes luxury budget

Wijet is a pared-back private-jet airline

Luxury Travel : No Frills Affluents : Private Jets

Design Directions

Stockholm Design Week 2014

New treatments for industrial materials, experimentation with texture pairings and contemporary craft were all explored at this year’s Stockholm Fu...

Örnsbergsauktionen : Nordic : Furniutre

Big Ideas

Most US university students use Snapchat daily

More than three-quarters of US college students use Snapchat daily

SnapChat : Social Networks : College Students

Big Ideas

Poll finds teenagers are more than their stereotypes

A new report reveals that today’s young people are more socially active and politically engaged than ever before

Demos : Teenagers : Generation D

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