Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Big Ideas

Marvel, Warner/ DC and Sony reveal superheroes of the big screen are here to stay

Marvel, Warner/DC and Sony have revealed plans to produce 29 superhero films between them over the next six years.

DC Comics : MArvel : The Sharded Self

Micro Trends

Stranger Liaisons

The arrival of social media has meant we have more ‘friends’ than ever. But although we are happy to connect with people we have never met online, ...

The Sharded Self : Millennials : JOMO

Big Ideas

New low-cost smartphone aimed at young people in emerging markets

Former Apple CEO John Sculley has launched a low-cost smartphone aimed at young people in emerging markets.

Obi Mobiles : John Sculley : New Emerging Affluents

Markets

Halloween Market

Long considered a North American holiday for children, Halloween is becoming a global, cross-generational consumer event.

Halloween : Fancy Dress : Millennials

Big Ideas

US urban cores gain young, well-educated residents

Urban cores across the US are attracting an outsized share of young and educated residents, even in cities where the overall economic picture is...

City Observatory : Demographics : Urban Policy

Micro Trends

Health Goth

A new style tribe is taking fashion’s obsession with haute activewear to macabre extremes.

Subculture : Activewear : Goth

Micro Trends

Whole-chain Thinking

Innovative start-ups are embracing vertical integration as a way of appealing to authenticity-hungry Millennials.

Vertical Integration : Shoes Of Prey : Zady

Big Ideas

Consumers willing to trade data using social logins if they are compensated

Data consulting firm Gigya has released a report showing that social logins are becoming more popular among consumers.

Gigya : Data Privacy : Social Media

Big Ideas

World Retail Congress 2014: Overview Part 2

The theme may have been retail in an era of disruption, but old-fashioned values dominated the discussions at World Retail Congress 2014.

Phygital : Omnichannel : Ecommerce

Macro Trends

The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the...

Collaborative Economy : Conspicuous Access : Reputation

Big Ideas

Brands work on new sustainable platform for Millennials

Collectively.org is a new platform on sustainability geared towards motivating Millennials to action.

The Anarconomy Decade : Unilever : Brandstanding

Micro Trends

Chivsters

In the UK, both ‘chav’ and ‘hipster’ are pejorative terms. Now a new hybrid youth aesthetic and lifestyle are emerging from the tail end of these m...

UK : Hipster : Just Nots

Design Directions

Paintbox

The New York nail salon Paintbox takes its lead from the fashion world by offering seasonal manicures inspired by runway trends.

Paintbox : New York : Nail Bar

Big Ideas

World Retail Congress 2014: Overview Part 1

The eighth annual World Retail Congress in Paris focused on the technological disruption in the sector and the challenges presented by a changing c...

World Retail Congress 2014 : Millennials : Mobile Payments

Big Ideas

One-quarter of UK Millennials willing to exchange social media endorsement for brand perks

London – A new study by The Future Laboratory has revealed that Millennials are the generation most willing to endorse products via their personal ...

The Future Laboratory : Millennials : Digital

Viewpoints

Alf Nucifora: How the new technology millionaires spend their money

Alf Nucifora, chairman of The Luxury Marketing Council of San Francisco, explains how to understand luxury spending in the San Francisco Bay Area.

Silicon Valley : San Francisco : Bay Area

More young Americans have read a book in past year than those over 30

Big Ideas

Viewpoints

Andrew Scott: Get ready for a nation of 100-year-olds

The hundred-year lifespan is becoming common, says Andrew Scott, professor of economics at London Business School.

Hundred Year Thinking : Demography : Stanford

Micro Trends

New York Safari 2014

New York remains the nerve centre of American creativity across the media, fashion and finance industries, even as a new crop of technology and e...

New York : Millennials : Experience Economy

Big Ideas

eBay creates shoppable hub for global fashion weeks

New York – E-commerce pioneer eBay was on hand at Mercedes-Benz New York Fashion Week with a physical hub for its new campaign to make street styl...

NYFW : EBay : Pinterest