Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

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What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Sober Social Fix

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Matrescence

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Webtailing 3.0

A new group of webpreneurs is taking inspiration from the experiences of physical retailing, presenting these on-screen in 2D, and creating a new s...

Webpreneurs : Mag-tailing : Phy-gital

Micro Trends

Ostalgia

Ostalgie : Russian : Polish

Local social networking

Micro Trends

Local social networking

Local social networking

Social Media : Apps : Community

Micro Trends

Virtually Real

Avatars : Pixellated : Characters

Micro Trends

New currencies

Recession and lack of trust in financial institutions are leading to growth in new types of currency that trade in knowledge, barter and community-...

B2B : Cash : Payment

Micro Trends

Biohacking

A scientific revolution is stirring in the basements and garages of amateur scientists, who, away from the constraints of institutionalised learnin...

Hackivism : Synththetic : Rewiring

Micro Trends

Small car luxe

Owning a small car no longer needs to be a sign of diminished wealth. A new type of luxurious small car is catering for well-off city-based custome...

Compact : Car : Fuel-efficient

New Budget Travel & Hospitality

Micro Trends

New Budget Travel & Hospitality

New Budget Travel & Hospitality

Budget : Hotels : No-frills

Micro Trends

Boxcars

Cars : Square : Cube

Micro Trends

Going Green

Eco-Tourislm : Hotels : Resorts

Micro Trends

New FemTech

Womenomics : Feminism : Intuition

Homestead Traceability

Micro Trends

Homestead Traceability

As the US economy scrapes the bottom of the downturn, a new group of consumers is connecting directly with farmers in search of affordable, locally...

Farming : Organic : Local

Revived Grandeur

Micro Trends

Revived Grandeur

Revived Grandeur

Grand : Belle Epoque : Art Deco

Micro Trends

Dining 2.0

A new breed of high-tech, high-gloss immersive dining spaces is appearing on the scene. Dining 2.0 describes this new generation of bars, clubs and...

Restaurant : Technology : Web 2.0

Spiritual Retreats

Micro Trends

Spiritual Retreats

Spiritual Retreats

Hotel : Spa : Retreat

Micro Trends

Blingamalism

Bling : Stores : Design

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