Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Repair Renaissance

Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Social Business

A new socially conscious business theory argues that the energy of profit-making organisations must now be harnessed to fulfill human needs without...

Micro Trends

Gastro-tech

New cooking techniques require a delicate and scientific touch. At Vijante restaurant in east London, part of the Town Hall Hotel development, chef...

Gastronomy : Dining : Theatre

Micro Trends

Wild Things

As iPhones, apps and augmented reality take over the world, a growing band of people are disconnecting from the comforts of consumerist society. We...

Downsizing : Digital Detox : Outdoor

Micro Trends

Smart Living

Mobile applications are about to get intelligent. A new wave of apps for mobile devices is learning our behaviour and assisting us through busy dai...

Smart Devices : Intuitive : Convenience

Micro Trends

Sweden's sourdough men

Tired of ready meals and prepackaged food, a group of Swedish men has turned to the art of baking sourdough bread. This ancient baking technique al...

Sourdough : Bread : Baking

Micro Trends

Cradle-to-cradle production

Being sustainable is not enough. Brands which are serious about the environment are embracing cradle-to-cradle (C2C) production – a concept which t...

Sustainability : Eco-concious : Carbon-Footprint

Micro Trends

Value-mentoring

As value has become more important for consumers hit hard by the recession, a few smart retailers are helping customers get the most for their money.

Value-nomics : Savvy : Price-Comparison

Micro Trends

Blogtailing

Blogs : Websites : Editorial

Micro Trends

Magtailing

Looking for new income streams, publishers are becoming e-tailers and e-tailers are launching magazines.

Magazines : Brandzines : Content

Micro Trends

Private label rising

Own-label : Own-brand : White-Label

Micro Trends

The return of salon culture

The art of conversation is experiencing a global renaissance. In response to an overly digital world, emerging communities, private clubs and innov...

Conversation : Salon : Debate

Micro Trends

A new guise for beer connoisseurs

Who said beer culture only meant big bellies, smelly pubs and drunken men? We’re seeing a new, sophisticated scene emerging around beer. This...

Craft Beer : Recipes : Connoisseurs

Micro Trends

Kidult spaces

Children : Education : Play

Micro Trends

The new network television

Tv : Entertainment : Online

Micro Trends

Luxury Social Networking

E-commerce : Online : Social-media

Micro Trends

Brandzines

Branded : Magazines : Content

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