Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Webinars
What’s New on LS:N Global?
From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.
Micro Trends
Resilience Branding
As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.
Micro Trends
Symbiotic Signals
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.
Micro Trends
Sober Social Fix
As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.
Micro Trends
Content Commerce
Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.
Micro Trends
Australian Philanthropic Retail
A new generation of innovative social entrepreneurs wants to improve the world not by giving money to charity, but through Philanthropic Retail. In...
Entrepreneurs
:
Community
:
Social Business
Micro Trends
Pedal Power
Australians bought more than 11m bicycles between 2000 and 2010, according to the Australian Bureau of Statistics. That is a lot of bikes: more tha...
Cycling
:
Bikes
:
Perks And Mini
Micro Trends
Outward Bound
As a result of global economic woes, a strong dollar and locals taking shorter holidays, the Australian domestic travel market is generally flat, e...
Domestic
:
Travel
:
Tourism
Micro Trends
Instant Inspiration Retail
‘It’s facilitating the purchase at the point of inspiration,’ explains communications consultant Pamela Seidman, former vice-president of brand mar...
Website
:
E-tail
:
Click To Buy
Micro Trends
Post-privacy World
Social media has altered the ways in which we communicate with friends and peers. Now these social mechanics are becoming more relevant to families...
Social Networks
:
Privacy
:
Profiles
Micro Trends
Australia’s Convivial Apps
These attitudes have contributed to the global rise in Conviviality Culture, which LS:N Global has been reporting since 2010. In this Conviviality ...
Social Media
:
Apps
:
Networking
Micro Trends
Homeshowing
Inspired by magazines and websites such as Apartamento and The Selby, Australia’s Betapreneurs are using the intimacy of the home to make their res...
Beta
:
Home
:
House
Micro Trends
Hong Kong Safari
As part of the world’s emerging economic superpower, Hong Kong bristles with energy.
China
:
Ngau Tau Kok
:
G.O.D And Starbucks
Micro Trends
Homespital
Smartphone apps, self-quantifying technologies and home-monitoring systems are increasingly making healthcare in the home a reality. As people use ...
Health
:
Data
:
Self-help
Micro Trends
Renaissance Retail
Luxury fashion brands are showing off their inner Victorian philanthropist, buying in to world heritage sites, restoring decaying architectural lan...
Philanthropic Retail
:
Maisons
:
Flagships
Micro Trends
The Hacked Home
In future, families will modify, hack and download to create customised interiors to suit the changing needs of their multi-generational households.
Hacking
:
Homedulgence
:
Interiors
Micro Trends
The Irony of Fashion
The days of lofty art collaborations have gone. The latest branded fashion films have a much more humorous, playful and self-aware tone.
Fashion Film
:
Humour
:
Spoof
Micro Trends
Home Factory
The age when clear distinctions could be made between the workplace and the home is over. Just as increased connectivity, mobile technology and our...
Hacking
:
Hacktivism
:
Making
Micro Trends
Playful Branding & Packaging
A new playfulness in packaging is encouraging customers to engage with the products they contain. Rather than being an afterthought, packaging now ...
Fun
:
Experience
:
El Kombo
Micro Trends
Cocktail Futures
The fast-moving cocktail market continues to grow. In the UK alone, the number of pubs, restaurants and hotels now serving cocktails has increased ...
Bars
:
Mixology
:
Alcohol
Micro Trends
Last Chance Travel & Hospitality
In a world in which wild places and wild things are threatened by climate change and the resource and food demands of 7bn humans, a new travel move...
Tourism
:
Destinations
:
Trekking
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN