Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Australian Philanthropic Retail

A new generation of innovative social entrepreneurs wants to improve the world not by giving money to charity, but through Philanthropic Retail. In...

Entrepreneurs : Community : Social Business

Micro Trends

Pedal Power

Australians bought more than 11m bicycles between 2000 and 2010, according to the Australian Bureau of Statistics. That is a lot of bikes: more tha...

Cycling : Bikes : Perks And Mini

Micro Trends

Outward Bound

As a result of global economic woes, a strong dollar and locals taking shorter holidays, the Australian domestic travel market is generally flat, e...

Domestic : Travel : Tourism

Micro Trends

Instant Inspiration Retail

‘It’s facilitating the purchase at the point of inspiration,’ explains communications consultant Pamela Seidman, former vice-president of brand mar...

Website : E-tail : Click To Buy

Micro Trends

Post-privacy World

Social media has altered the ways in which we communicate with friends and peers. Now these social mechanics are becoming more relevant to families...

Social Networks : Privacy : Profiles

Micro Trends

Australia’s Convivial Apps

These attitudes have contributed to the global rise in Conviviality Culture, which LS:N Global has been reporting since 2010. In this Conviviality ...

Social Media : Apps : Networking

Micro Trends

Homeshowing

Inspired by magazines and websites such as Apartamento and The Selby, Australia’s Betapreneurs are using the intimacy of the home to make their res...

Beta : Home : House

Micro Trends

Hong Kong Safari

As part of the world’s emerging economic superpower, Hong Kong bristles with energy.

China : Ngau Tau Kok : G.O.D And Starbucks

Micro Trends

Homespital

Smartphone apps, self-quantifying technologies and home-monitoring systems are increasingly making healthcare in the home a reality. As people use ...

Health : Data : Self-help

Micro Trends

Renaissance Retail

Luxury fashion brands are showing off their inner Victorian philanthropist, buying in to world heritage sites, restoring decaying architectural lan...

Philanthropic Retail : Maisons : Flagships

Micro Trends

The Hacked Home

In future, families will modify, hack and download to create customised interiors to suit the changing needs of their multi-generational households.

Hacking : Homedulgence : Interiors

Micro Trends

The Irony of Fashion

The days of lofty art collaborations have gone. The latest branded fashion films have a much more humorous, playful and self-aware tone.

Fashion Film : Humour : Spoof

Micro Trends

Home Factory

The age when clear distinctions could be made between the workplace and the home is over. Just as increased connectivity, mobile technology and our...

Hacking : Hacktivism : Making

Micro Trends

Playful Branding & Packaging

A new playfulness in packaging is encouraging customers to engage with the products they contain. Rather than being an afterthought, packaging now ...

Fun : Experience : El Kombo

Micro Trends

Cocktail Futures

The fast-moving cocktail market continues to grow. In the UK alone, the number of pubs, restaurants and hotels now serving cocktails has increased ...

Bars : Mixology : Alcohol

Micro Trends

Last Chance Travel & Hospitality

In a world in which wild places and wild things are threatened by climate change and the resource and food demands of 7bn humans, a new travel move...

Tourism : Destinations : Trekking

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