Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Polarised brands

Micro Trends

Polarised brands

The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. Th...
Polarisation : Squeezed Middle : FMCG
The return of conspicuous consumption

Micro Trends

The return of conspicuous consumption

Frustrated and isolated, the Just Nots are making themselves feel better through something that the rest of us thought had had its day: conspicuous...
Spending : Austerity : Recession
Brandstalking

Micro Trends

Brandstalking

As share-it-all consumers make increasing amounts of personal information publicly available online, brands are responding by targeting individuals...
PIE : Share It All : Data
Personal Data Curation

Micro Trends

Personal Data Curation

Consumers are using new tools to marshal their personal data, present it in new ways, and discover how much of their information is publicly availa...
PIE : Data : Privacy
The Filter Bubble

Micro Trends

The Filter Bubble

Brands are streamlining their services based on users’ personal information. Recommendation engine Hunch.com, for example, links to users’ social m...
PIE : Data : Privacy
You, the Product

Micro Trends

You, the Product

‘People have a growing awareness that their personal information has value, and that others are capturing it,’ Shane Green, CEO of personal data cu...
PIE : Data : Social Profiling
New Mobile Commerce

Micro Trends

New Mobile Commerce

Keen to connect with today’s consumers, brands are trying out a new form of mobile commerce, where they take their brand experiences, often in cont...
Pop-up : Containers : Tour
Augmented retail

Micro Trends

Augmented retail

As reported in Always-on Living in the Trend Drivers section of the Tomorrow Store consumers now shop on, with and through their devices – even in ...
Always-on : Ar : Augmented Reality
We-Commerce

Micro Trends

We-Commerce

As environmental concerns have become more important to consumers, LS:N Global has tracked the shifts, through trends such as the Cradle-to-Cradle ...
Cradle To Cradle : C2C : Brandstanding
Food and Beverage Pairings

Micro Trends

Food and Beverage Pairings

Move over wine: today’s chefs are pairing food with beer, coffee and even soda.
Menu : Restaurant : Beer
Revivalist Recipes

Micro Trends

Revivalist Recipes

In turbulent times consumers who long nostalgically for the certainties of the past are turning to brands and innovators who rediscover and revive ...
Turbulent Teens : Nostalgia : Revival
Foraging Futures

Micro Trends

Foraging Futures

Once seen as a means of survival for the thrifty and impoverished, food-foraging is driving sophisticated diners wild.
Forage : Wild : Seasonal
Form Follows Ritual

Micro Trends

Form Follows Ritual

Designers are using new food rituals as their starting point for cutlery and crockery concepts. They are using design to create an emotional connec...
Ritual : Cutlery : Crockery
Gourmet Junk: Drinks

Micro Trends

Gourmet Junk: Drinks

Driven by nostalgia, today’s urban consumers demand upscale versions of junk food and drink.
Junk Food : Nostalgia : Milkshakes
Food Raves and Rodeos

Micro Trends

Food Raves and Rodeos

Forget rock and roll music and psychedelic drugs, the latest rebellion of choice comes in the form of stir-fried pork belly and home-made flax crac...
DIY Culture : Entertainment : Festivals
Co-opetition

Micro Trends

Co-opetition

Forward-thinking drinks brands are starting to cooperate as well as compete, helping to grow their respective categories and their own businesses. ...
Cooperation : Competition : Common
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