Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Spiritual Cosplay

Micro Trends

Spiritual Cosplay

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.
Youth : Fashion : Society
Video Dating Futures

Micro Trends

Video Dating Futures

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.
Youth : Media & Entertainment : Technology
Elastic Agencies

Micro Trends

Elastic Agencies

Responding to the demands of Post-purpose Brands while facing rising inflation, creative agencies must embrace flexibility to keep clients and tale...
Design : Advertising & Branding : Technology
Latam Afrocentric Itineraries

Micro Trends

Latam Afrocentric Itineraries

A new wave of Afro-Latino travel innovators are focusing on Black narratives in the South American tourism market.
Travel : Hospitality : Tourism
Peripatetic Dining

Micro Trends

Peripatetic Dining

Turning motion into the new palate cleanser, a wave of innovative chefs are moving guests between courses.
Restaurant : Restaurant Concept : Restaurant Trends
Digital Display Futures

Micro Trends

Digital Display Futures

Online visual merchandising faces structural challenges as customers simultaneously seek aspirational relatability, quality and entertainment.
Visual Merchandising : Retail : E-commerce
Danse Macabre

Micro Trends

Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.
Youth : Media & Entertainment : Society
Not Your Parents’ Car

Micro Trends

Not Your Parents’ Car

Targeting the so-called car-averse Gen Z, the automotive sector is using innovative design and technology to forge new connections with young people.
Mobility : Youth : Sustainability
She is Mother

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.
Society : Media & Entertainment : Youth
Lunar Landers

Micro Trends

Lunar Landers

With multiple countries now aiming for the moon, automotive companies are throwing their hat in the ring to develop new lunar transport technologies.
Mobility : Technology : Design
Safety Fits

Micro Trends

Safety Fits

Merging functional gear with activism, emerging designers want to turn clothes into modern-day armour.
Fashion : Society : Technology
Clean Medicine

Micro Trends

Clean Medicine

We’ve seen the rise of concepts including ‘clean food’ and ‘clean beauty’, but now comes a new class of clean. Say hello to ‘clean medicine’.
Health : Wellness : Medicine
Topline Tableware

Micro Trends

Topline Tableware

Younger generations are dusting off tabletop heirlooms, from crystals to silver cutlery, and driving a revival of traditional arts de la table – wi...
Luxury : Food & Drink : Design
Sober Bars

Micro Trends

Sober Bars

As Gen Z and the impact of the pandemic continue to inspire sober-curiosity, new establishments are emerging that provide a safe space to enjoy dri...
Drink : Entertainment : Society
Anti-Provocation Platforms

Micro Trends

Anti-Provocation Platforms

Consumers burnt out on traditional social media spaces are being offered new platforms that build common good values into their functionality.
Technology : Media & Entertainment : Youth
Collegiate Nostalgia

Micro Trends

Collegiate Nostalgia

Collegiate-inspired fashion and entertainment is soothing Gen Zers who feel their youth was stolen by the pandemic.
Youth : Media & Entertainment : Fashion
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