Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Micro Trends

Next-Gen R&D Labs

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved communities.

Beauty : Manufacturing : Science

Micro Trends

Solar Sustenance

The sun is rising once again as a source of inspiration for food and drink brands, which are exploring solar sustenance as a long-term solution to ...

Food : Drink : Sustainability

Micro Trends

Next-level Hedonism

Following years of pandemic-related social restrictions, consumers in the US in particular are prioritising pleasure – and indulging in next-level ...

Youth : Hospitality : Fashion

Micro Trends

Indigenous Influencers

Digital inclusion must mean embracing Indigenous culture. There are lessons in this for all businesses striving to embrace inclusivity.

Technology : Media & Entertainment : Society

Micro Trends

The New News

As consumers seek an alternative to the 24-hour news cycle, media outlets are racing to re-invent themselves for the next generation.

Society : Media & Entertainment : Design

Micro Trends

Airborne Stays

A new category of travel experiences is taking off and catering for a growing appetite for air-scapism – airborne cruises where the flight and dest...

Luxury : Travel & Hospitality : Technology

Micro Trends

The Awe Economy

Brands are harnessing the science behind awe to create experiences that invoke wonder and awaken self-transcendence.

Travel & Hospitality : Design : Architecture

Micro Trends

Tinned Tipples

Climate change, resource scarcity and the cost of living crisis are driving the fine wine industry to accelerate its transition to tins.

Drink : Society : Packaging

Micro Trends

Activist OOH Advertising

As the climate crisis becomes an increasing concern, brands are turning their physical billboards into instruments of activism.

Drink : Advertising & Branding : Sustainability

Micro Trends

Doom Dressing

Driven by a gathering mood of pessimism, a new dark, dystopian and eerie aesthetic is emerging, infused with satire and subversion.

Identity : Fashion : Climate Change

Micro Trends

Tech-powered Perimenopause

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater c...

Technology : Health & Wellness : Society

Micro Trends

Nature Stakeholders

As companies face growing criticism for climate inaction, some organisations are paving the way forward by electing nature as a legal stakeholder.

Sustainability : Nature : Faith In Nature

Micro Trends

Digital Conservation

Conservationists are using technology as a form of safeguarding through the process of digitising historical and geological specimens and artefacts.

Design : Sustainability : Technology

Micro Trends

Automotive Accommodation

With global car sales in decline, premium automotive brands are entering the property market, using car-branded condos to diversify their product o...

Mobility : Travel & Hospitality : Luxury

Micro Trends

AI-vertisements

AI is pushing the boundaries of brand and consumer interactions, creating experimental and sensorial campaigns that exceed consumers’ new expectati...

Design : Marketing : Advertising

Micro Trends

Prestige Pets

As dog ownership booms and birth rates decline, fashion brands are getting involved in the lucrative luxury pet economy.

Luxury : Fashion : Society

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