Markets

An in-depth analysis of a particular consumer market, with actionable insights

Temporary Urbanism Futures

Markets

Temporary Urbanism Futures

Entire cities are becoming malleable, empowering communities to re-interpret urban environments freely and sustainably to fulfil their ever-changin...
Architecture : Travel & Hospitality : Sustainability
The State of Luxury Fashion: Italy

Markets

The State of Luxury Fashion: Italy

Italy’s luxury fashion sector is fostering a more collaborative, inclusive and transparent future as it recovers from the impact of Covid-19 and ec...
Luxury : Fashion : Supply Chain
Second-life Bridal Market

Markets

Second-life Bridal Market

As a historically unsustainable category, the wedding sector is ushering in greener options to cater for brides’ increasingly eco-conscious mindsets.
Retail : Weddings : Bridal
Activism Eating Market

Markets

Activism Eating Market

In the wake of Covid-19 and social justice movements, food activists are creating opportunities and connecting communities around provision and acc...
Food : Drink : Society
Nature-hacking Market

Markets

Nature-hacking Market

Urbanites are becoming active stewards of nature by harnessing regenerative technologies to help plants thrive and build more resilient city enviro...
Media & Technology : Technology : Sustainability
Affirmative Avatars Market

Markets

Affirmative Avatars Market

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...
Gaming : Avatars : Web3
Extraterrestrial Innovations Market

Markets

Extraterrestrial Innovations Market

Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a testbed for inno...
Space : Innovation : Health And Wellness
Chinese Entertainment Market

Markets

Chinese Entertainment Market

As China tightens its control over ‘extravagant’ forms of entertainment, citizens are engaging with media with less passivity and more intent.
Media : Technology : Entertainment
New Masculinity: Latin America

Markets

New Masculinity: Latin America

Representations of men in Latin America are in flux as new idols, peers and a nascent set of brands work to shift narratives around masculinity.
New Masculinity : Beauty : Health
Pain Management Market

Markets

Pain Management Market

In the age of Synchronised Care, the pain management market is establishing a new framework that shuns clinical treatment in favour of decentralise...
Health & Wellness : Technology : Beauty
Convertible Clothing Market

Markets

Convertible Clothing Market

As the sustainable fashion landscape evolves, brands are experimenting with long-lasting garments that adapt, change or grow with wearers.
Fashion : Design : Sustainability
Rewilding Retail Market

Markets

Rewilding Retail Market

The retail industry is implementing greener infrastructural strategies that benefit, shoppers, workers and the environment on a wide scale.
Retail : Nature : Health & Wellness
Traveltainment Market

Markets

Traveltainment Market

With travel burdened by bureaucracy for too long, brands are designing escapes that seamlessly blend tourism and entertainment to make the act of t...
Travel : Entertainment : Hospitality
Emerging Youth: Saudi Arabia

Markets

Emerging Youth: Saudi Arabia

Driving a shift from collectivism to individuality, young Saudis are at the forefront of their country’s major sociocultural, economic and progress...
Youth : Society : Fashion
Emerging Youth: AfroLATAM

Markets

Emerging Youth: AfroLATAM

Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and resilience.
Youth : Media : Workplace
Next-generation Watch Market

Markets

Next-generation Watch Market

An industry long steeped in traditional values, the luxury watch sector is undergoing a transformation in an attempt to woo a new generation of you...
Luxury : Watches : Retail
Asia’s Alternative Protein Market

Markets

Asia’s Alternative Protein Market

Alongside health concerns and a curiosity for new tastes, innovation in Asia’s alternative protein market is being steered by product localisation ...
Food : Health And Wellness : Technology
Emerging Youth: Poland

Markets

Emerging Youth: Poland

Despite living under an ultra-conservative government, Polish youth are gaining the strength to fight for feminist and LGBTQ+ rights by increasingl...
Youth : Nightlife : Activism
Travel Agents Revisited

Markets

Travel Agents Revisited

In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips instead.
Travel : Hospitality : Tourism
Food’s Fashion Strategy

Markets

Food’s Fashion Strategy

Fashion is becoming a lucrative strategy for food, drink and dining brands, leading to new revenue streams, collaborations and highlighting brand v...
Food : Fashion
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