Markets

An in-depth analysis of a particular consumer market, with actionable insights

Next-generation Watch Market

Markets

Next-generation Watch Market

An industry long steeped in traditional values, the luxury watch sector is undergoing a transformation in an attempt to woo a new generation of you...
Luxury : Watches : Retail
Asia’s Alternative Protein Market

Markets

Asia’s Alternative Protein Market

Alongside health concerns and a curiosity for new tastes, innovation in Asia’s alternative protein market is being steered by product localisation ...
Food : Health And Wellness : Technology
Emerging Youth: Poland

Markets

Emerging Youth: Poland

Despite living under an ultra-conservative government, Polish youth are gaining the strength to fight for feminist and LGBTQ+ rights by increasingl...
Youth : Nightlife : Activism
Travel Agents Revisited

Markets

Travel Agents Revisited

In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips instead.
Travel : Hospitality : Tourism
Food’s Fashion Strategy

Markets

Food’s Fashion Strategy

Fashion is becoming a lucrative strategy for food, drink and dining brands, leading to new revenue streams, collaborations and highlighting brand v...
Food : Fashion
Haircare Market 2021

Markets

Haircare Market 2021

With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting sensory experien...
Beauty : Haircare : Wellness
The State of Luxury: GCC

Markets

The State of Luxury: GCC

Opportunities abound to engage the Gulf's energetic and youthful market with a focus on local luxury experiences, convenience-led retail and sustai...
Luxury : Travel & Hospitality : Retail
Live-stream Market 2021

Markets

Live-stream Market 2021

The world has changed, and with it the way companies are using live-streams to appeal to new and existing consumers.
Retail : Technology : Marketing
Rebranding Ready-to-drink

Markets

Rebranding Ready-to-drink

As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.
Drinks : Branding : Packaging
Athletic Tourism Market

Markets

Athletic Tourism Market

Combatting sedentary lifestyles, travel industry leaders are making a play for active travellers by placing sports and fitness at the heart of thei...
Travel : Hospitality : Hotel
Fashion Rental Market

Markets

Fashion Rental Market

Fashion rental services are evolving to benefit brands and consumers, providing new revenue streams, peer-led style inspiration and convenience.
Fashion
Emerging Youth: US Hispanic

Markets

Emerging Youth: US Hispanic

As one of America’s largest multicultural consumer groups, Hispanic youth are redefining their representation through activism, music and beauty.
Youth : Beauty : Music
Sneaker Hubs Market

Markets

Sneaker Hubs Market

A new wave of online sneaker hubs is gaining traction by providing community, trust and independent perspectives beyond the original hype platforms.
Fashion : Footwear : Resell
Queer Care Market

Markets

Queer Care Market

From sexual wellness to mental health, non-discriminatory care is on the rise as inclusive products and services look to address LGBTQ+ health chal...
Health : LGBTQ+ : Wellness
The State of Luxury: Brazil

Markets

The State of Luxury: Brazil

Recovery looks promising in Brazil’s luxury market but long-term success will lie in brands’ ability to embrace e-commerce and personalise customer...
Luxury : Retail : Technology
Eyewear Market

Markets

Eyewear Market

After the shock of Covid-19, the eyewear market has its sights on enhancing physical retail, more inclusive optical designs and wellbeing-led eyeca...
Fashion : Design : Intersectionality
Digital Afterlife Market

Markets

Digital Afterlife Market

From NFTs to AI holograms, the intersection of technology and the funeral industry is changing how we grieve and how we’ll be remembered.
Digital : Technology : Media
Destination Retail Redux

Markets

Destination Retail Redux

New opportunities are emerging to transform retail hubs into community-first assembly points that offer more diverse activities for wider audiences.
Retail : Architecture : Society
Next-gen Grocery Market

Markets

Next-gen Grocery Market

Amid soaring online grocery sales, nascent food shopping services are stepping up to offer a higher level of speed, speciality and even sustainabil...
Grocery : E-commerce : Sustainability
Rail Travel Re-ignited

Markets

Rail Travel Re-ignited

As flying shame and a desire for slower travel take root among consumer mindsets, the ease and romanticism of train travel are reviving the sector.
Travel : Transport : Sustainability
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