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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Haircare Market 2021
With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting sensory experien...
Beauty
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Haircare
:
Wellness
Markets
The State of Luxury: GCC
Opportunities abound to engage the Gulf's energetic and youthful market with a focus on local luxury experiences, convenience-led retail and sustai...
Luxury
:
Travel & Hospitality
:
Retail
Markets
Live-stream Market 2021
The world has changed, and with it the way companies are using live-streams to appeal to new and existing consumers.
Retail
:
Technology
:
Marketing
Markets
Rebranding Ready-to-drink
As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.
Drinks
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Branding
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Packaging
Markets
Athletic Tourism Market
Combatting sedentary lifestyles, travel industry leaders are making a play for active travellers by placing sports and fitness at the heart of thei...
Travel
:
Hospitality
:
Hotel
Markets
Fashion Rental Market
Fashion rental services are evolving to benefit brands and consumers, providing new revenue streams, peer-led style inspiration and convenience.
Fashion
Markets
Emerging Youth: US Hispanic
As one of America’s largest multicultural consumer groups, Hispanic youth are redefining their representation through activism, music and beauty.
Youth
:
Beauty
:
Music
Markets
Sneaker Hubs Market
A new wave of online sneaker hubs is gaining traction by providing community, trust and independent perspectives beyond the original hype platforms.
Fashion
:
Footwear
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Resell
Markets
Queer Care Market
From sexual wellness to mental health, non-discriminatory care is on the rise as inclusive products and services look to address LGBTQ+ health chal...
Health
:
LGBTQ+
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Wellness
Markets
The State of Luxury: Brazil
Recovery looks promising in Brazil’s luxury market but long-term success will lie in brands’ ability to embrace e-commerce and personalise customer...
Luxury
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Retail
:
Technology
Markets
Eyewear Market
After the shock of Covid-19, the eyewear market has its sights on enhancing physical retail, more inclusive optical designs and wellbeing-led eyeca...
Fashion
:
Design
:
Intersectionality
Markets
Digital Afterlife Market
From NFTs to AI holograms, the intersection of technology and the funeral industry is changing how we grieve and how we’ll be remembered.
Digital
:
Technology
:
Media
Markets
Destination Retail Redux
New opportunities are emerging to transform retail hubs into community-first assembly points that offer more diverse activities for wider audiences.
Retail
:
Architecture
:
Society
Markets
Next-gen Grocery Market
Amid soaring online grocery sales, nascent food shopping services are stepping up to offer a higher level of speed, speciality and even sustainabil...
Grocery
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E-commerce
:
Sustainability
Markets
Rail Travel Re-ignited
As flying shame and a desire for slower travel take root among consumer mindsets, the ease and romanticism of train travel are reviving the sector.
Travel
:
Transport
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Sustainability
Markets
Local Food Market: Australia
Amid pandemic-hit imports, a renewed sense of community and concerns about sustainability are driving positive new directions for Australia’s food ...
Australia
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Drink
:
Food
Markets
Gen Z Hangout Market
Young people are breaking free from their lockdown cocoons, countering a year of isolation and under-stimulation with immersive, real-life social e...
Youth
:
Gen Z
:
Generation Z
Markets
Indian Beauty Market
Skincare, haircare and colour cosmetics are booming in India’s beauty market, bolstered by ingredient innovation, reformed beauty ideals and experi...
India
:
Beauty
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Retail
Markets
Radio Market
The humble medium of radio is finding a new purpose, audience and role as a connector and facilitator as global nations move through the pandemic.
Media
:
Radio
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Society
Markets
Premium Homeware Market
Following a year of pandemic nesting, premium brands are seizing upon homeware to elevate comfort and style, and bring artisanal goods home.
Luxury
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Retail
:
Design
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