Markets

An in-depth analysis of a particular consumer market, with actionable insights

Hotel Bar Market

Markets

Hotel Bar Market

No longer coming second place to the wider hospitality experience, hotel bars are grabbing attention – and spending – by becoming destinations in t...
Hotel : Travel : Hospitality
Sustainable Fashion Market: India

Markets

Sustainable Fashion Market: India

Driven by glocal changemakers, India’s sustainable fashion market is growing rapidly – with a focus on circularity, heritage and innovation.
Fashion : Luxury : Sustainability
Local TV Market

Markets

Local TV Market

Around the world, disruptors are launching regional alternatives to streaming giants, telling hyper-local stories to reach small yet highly engaged...
News : Media & Entertainment : Society
Women Workforce Rising: Latin America

Markets

Women Workforce Rising: Latin America

Focusing on collective empowerment and development, initiatives across Latin America are helping women to foster skills and independence in their o...
Society : Education : Workforce
Gen Zalpha India Market

Markets

Gen Zalpha India Market

Amid India’s pandemic recovery, Gen Zalpha are navigating their journey to adolescence by building their own models of progress.
Youth : Education : Sustainability
Temporary Urbanism Futures

Markets

Temporary Urbanism Futures

Entire cities are becoming malleable, empowering communities to re-interpret urban environments freely and sustainably to fulfil their ever-changin...
Architecture : Travel & Hospitality : Sustainability
The State of Luxury Fashion: Italy

Markets

The State of Luxury Fashion: Italy

Italy’s luxury fashion sector is fostering a more collaborative, inclusive and transparent future as it recovers from the impact of Covid-19 and ec...
Luxury : Fashion : Supply Chain
Second-life Bridal Market

Markets

Second-life Bridal Market

As a historically unsustainable category, the wedding sector is ushering in greener options to cater for brides’ increasingly eco-conscious mindsets.
Retail : Weddings : Bridal
Activism Eating Market

Markets

Activism Eating Market

In the wake of Covid-19 and social justice movements, food activists are creating opportunities and connecting communities around provision and acc...
Food : Drink : Society
Nature-hacking Market

Markets

Nature-hacking Market

Urbanites are becoming active stewards of nature by harnessing regenerative technologies to help plants thrive and build more resilient city enviro...
Media & Technology : Technology : Sustainability
Affirmative Avatars Market

Markets

Affirmative Avatars Market

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...
Gaming : Avatars : Web3
Extraterrestrial Innovations Market

Markets

Extraterrestrial Innovations Market

Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a testbed for inno...
Space : Innovation : Health And Wellness
Chinese Entertainment Market

Markets

Chinese Entertainment Market

As China tightens its control over ‘extravagant’ forms of entertainment, citizens are engaging with media with less passivity and more intent.
Media : Technology : Entertainment
New Masculinity: Latin America

Markets

New Masculinity: Latin America

Representations of men in Latin America are in flux as new idols, peers and a nascent set of brands work to shift narratives around masculinity.
New Masculinity : Beauty : Health
Pain Management Market

Markets

Pain Management Market

In the age of Synchronised Care, the pain management market is establishing a new framework that shuns clinical treatment in favour of decentralise...
Health & Wellness : Technology : Beauty
Convertible Clothing Market

Markets

Convertible Clothing Market

As the sustainable fashion landscape evolves, brands are experimenting with long-lasting garments that adapt, change or grow with wearers.
Fashion : Design : Sustainability
Rewilding Retail Market

Markets

Rewilding Retail Market

The retail industry is implementing greener infrastructural strategies that benefit, shoppers, workers and the environment on a wide scale.
Retail : Nature : Health & Wellness
Traveltainment Market

Markets

Traveltainment Market

With travel burdened by bureaucracy for too long, brands are designing escapes that seamlessly blend tourism and entertainment to make the act of t...
Travel : Entertainment : Hospitality
Emerging Youth: Saudi Arabia

Markets

Emerging Youth: Saudi Arabia

Driving a shift from collectivism to individuality, young Saudis are at the forefront of their country’s major sociocultural, economic and progress...
Youth : Society : Fashion
Emerging Youth: AfroLATAM

Markets

Emerging Youth: AfroLATAM

Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and resilience.
Youth : Media : Workplace
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