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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Wild Swimming Market
As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail innovations.
Sports & Leisure
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Nature
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Education
Markets
Resale Redux
The resale market is enjoying a resurgence, taking on fast fashion as a (mostly) guilt-free alternative, and allowing younger consumers to hunt for...
Retail
:
Fashion
:
Sustainability
Markets
State of Luxury: Thailand
As Thailand works to recapture its pre-pandemic tourism levels, the country is investing to become a premier luxury travel destination.
Luxury
:
Thailand
:
Hospitality
Markets
Meta-phygital Retail Market
By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...
Web3
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Metaverse
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Retail
Markets
African Spirits Market
After the market slowed, African spirits producers are leaning towards local ingredients, culture and tradition to put their drinks on the world st...
South Africa
:
African Spirits
:
Alcohol
Markets
Clean Water Market
As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in to radically...
Beauty
:
Wellness
:
Health
Markets
Haute Couture Market
New directions in the haute couture market reveal how the traditional sector is still at the forefront of fashion innovation and craftsmanship.
Luxury
:
Sustainability
:
Fashion
Markets
The State of Luxury: USA 2022
Priorities are changing in the US luxury market as brands seek to court high-net-worth clients with ever-more niche experiences, spaces and care.
Luxury
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Retail
:
Health & Wellness
Markets
Recuperative Tourism Market
The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.
Travel & Hospitality
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Luxury
:
Health & Wellness
Markets
Gamer Wellness Market
As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical and mental ...
Health & Wellness
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Gaming
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Sport
Markets
Inflationary Loyalty Market
As inflation increasingly affects customer spending power, brands are having to innovate and develop new strategies to boost loyalty.
Retail
:
Finance
:
Society
Markets
New Ageing Market
New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.
Beauty
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Health
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Wellness
Markets
Interspecies Architecture
Working in symbiosis with nature, creatives are forgoing human-centric design practices in favour of resilient and sustainable urban environments t...
Design
:
Architecture
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Sustainability
Markets
Retail-flation Responses
Amid rising inflation and the knock-on effect of the war in Ukraine, retailers are innovating to support consumers’ tightening purse strings.
Retail
:
Society
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Technology
Markets
Mexico’s Drink Innovators
As Mexican mainstays such as tequila and mezcal go mainstream, new drinks that augment the country’s heritage and flavours are here to challenge th...
Food & Drink
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Design
:
Sustainability
Markets
Web3 Music Market
In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and real-life fans.
Music
:
Web3
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NFTs
Markets
Gen Z Parenting Market
No longer the epitome of youth culture, members of Generation Z are having kids of their own, driving the parenting sector in unexpected new direct...
Gen Z
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Fashion
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Youth
Markets
Halal Beauty Market
In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and ethical restr...
Beauty
:
Wellness
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Cosmetics
Markets
Food Austerity Innovators
Global events are causing widespread disruption to the food sector, with innovators and start-ups helping to assuage rising prices and abating supp...
Food
:
Drink
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Society
Markets
Generation Z Luxury Market
Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sec...
Luxury
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Youth
:
Fashion
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