Markets

An in-depth analysis of a particular consumer market, with actionable insights

Wild Swimming Market

Markets

Wild Swimming Market

As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail innovations.
Sports & Leisure : Nature : Education
Resale Redux

Markets

Resale Redux

The resale market is enjoying a resurgence, taking on fast fashion as a (mostly) guilt-free alternative, and allowing younger consumers to hunt for...
Retail : Fashion : Sustainability
State of Luxury: Thailand

Markets

State of Luxury: Thailand

As Thailand works to recapture its pre-pandemic tourism levels, the country is investing to become a premier luxury travel destination.
Luxury : Thailand : Hospitality
Meta-phygital Retail Market

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...
Web3 : Metaverse : Retail
African Spirits Market

Markets

African Spirits Market

After the market slowed, African spirits producers are leaning towards local ingredients, culture and tradition to put their drinks on the world st...
South Africa : African Spirits : Alcohol
Clean Water Market

Markets

Clean Water Market

As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in to radically...
Beauty : Wellness : Health
Haute Couture Market

Markets

Haute Couture Market

New directions in the haute couture market reveal how the traditional sector is still at the forefront of fashion innovation and craftsmanship.
Luxury : Sustainability : Fashion
The State of Luxury: USA 2022

Markets

The State of Luxury: USA 2022

Priorities are changing in the US luxury market as brands seek to court high-net-worth clients with ever-more niche experiences, spaces and care.
Luxury : Retail : Health & Wellness
Recuperative Tourism Market

Markets

Recuperative Tourism Market

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.
Travel & Hospitality : Luxury : Health & Wellness
Gamer Wellness Market

Markets

Gamer Wellness Market

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical and mental ...
Health & Wellness : Gaming : Sport
Inflationary Loyalty Market

Markets

Inflationary Loyalty Market

As inflation increasingly affects customer spending power, brands are having to innovate and develop new strategies to boost loyalty.
Retail : Finance : Society
New Ageing Market

Markets

New Ageing Market

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.
Beauty : Health : Wellness
Interspecies Architecture

Markets

Interspecies Architecture

Working in symbiosis with nature, creatives are forgoing human-centric design practices in favour of resilient and sustainable urban environments t...
Design : Architecture : Sustainability
Retail-flation Responses

Markets

Retail-flation Responses

Amid rising inflation and the knock-on effect of the war in Ukraine, retailers are innovating to support consumers’ tightening purse strings.
Retail : Society : Technology
Mexico’s Drink Innovators

Markets

Mexico’s Drink Innovators

As Mexican mainstays such as tequila and mezcal go mainstream, new drinks that augment the country’s heritage and flavours are here to challenge th...
Food & Drink : Design : Sustainability
Web3 Music Market

Markets

Web3 Music Market

In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and real-life fans.
Music : Web3 : NFTs
Gen Z Parenting Market

Markets

Gen Z Parenting Market

No longer the epitome of youth culture, members of Generation Z are having kids of their own, driving the parenting sector in unexpected new direct...
Gen Z : Fashion : Youth
Halal Beauty Market

Markets

Halal Beauty Market

In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and ethical restr...
Beauty : Wellness : Cosmetics
Food Austerity Innovators

Markets

Food Austerity Innovators

Global events are causing widespread disruption to the food sector, with innovators and start-ups helping to assuage rising prices and abating supp...
Food : Drink : Society
Generation Z Luxury Market

Markets

Generation Z Luxury Market

Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sec...
Luxury : Youth : Fashion
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