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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Riding the Wave of Surfing Futures
A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment and apparel.
Travel & Hospitality
:
Surfing
:
Sport & Leisure
Markets
Live Commerce Opportunities in the US
Live-stream commerce may not have followed the same trajectory of popularity in Western markets as it has in China but its potential as a service-o...
Retail
:
Media & Entertainment
:
Technology
Markets
Chinese Outdoor Fashion Market
Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion industry.
China
:
Global Fashion And Style
:
Moncler
Markets
Alternative Seafood Market
As concerns about marine consumption grow, alternative seafood companies are attempting to meet environmental demands while delivering on taste.
Food
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Sustainability
:
Seafood
Markets
State of Luxury: Post-lockdown China
After contracting in 2022, the most promising market for luxury goods is expected to recuperate quickly while setting new standards across the indu...
Luxury
:
China
:
Beijing
Markets
Browsing The Future of Bookshops
While the book economy continues to grow, bookshops must re-invent themselves to remain relevant – but they’re not going anywhere.
Retail
:
Retail Experience
:
Online Retail
Markets
Cruise Ship Market
As it navigates post-pandemic travel the cruise industry is redefining its purpose to keep up with travellers’ demands for sustainability and authe...
Cruise
:
Mobility
:
Luxury Yacht
Markets
Next-level Luxury Pop-ups
Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...
Luxury
:
Retail
:
Advertising
Markets
Conscious Homes Market
Over the next decade, what our homes mean to us will evolve as domestic spaces adapt to new requirements, from building our resilience to offering ...
Home And Family
:
Technology
:
Health & Wellness
Markets
Generative AI Creativity Market
An emerging wave of consumer-facing generative AI platforms are redefining the very nature of creative work.
Technology
:
Media & Entertainment
:
Design
Markets
Fertility Market: The New Cycle
Calling time on body clock stigma, a candid new conversation is taking place about fertility.
Health
:
Wellness
:
Fertility
Markets
Cannabis Market Update
Despite a lack of regulatory controls, the much-hyped cannabis-derived food and beverage market continues to grow and diversify.
Food
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Drink
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Retail
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.
Society
:
Technology
:
Health
Markets
State of Luxury: South Korea
With rising wealth and digital fluency in its younger demographics, South Korea is well positioned as one of Asia’s most exciting and innovative gr...
Luxury
:
Fashion
:
Art
Markets
Gen Z Digital Wellness Market
Digitally native Generation Z go online to learn, play, socialise, but also to heal and open up, and this is giving rise to platforms supporting we...
Youth
:
Wellness
:
Mental Health
Markets
Perimenopause Care-munities Market
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and s...
Women's Health
:
Health And Wellness
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Society
Markets
Women’s Health: India
India’s women’s wellness and femtech industry is coming of age, giving rise to activist brands and new opportunities for women’s health.
Health & Wellness
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Society
:
Womens Futures
Markets
Teen Fashion Market
Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.
Youth
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Fashion
:
Retail
Markets
Perimenopause Wellness Market
New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health solutions encompass...
Health & Wellness
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Society
:
Sports & Leisure
Markets
Symbiotic Storytellers
Harnessing advancements in AI, data and decentralisation, film-makers are creating new relationships of exchange between audiences and creators.
Media
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Streaming
:
Web 3
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