Markets

An in-depth analysis of a particular consumer market, with actionable insights

Riding the Wave of Surfing Futures

Markets

Riding the Wave of Surfing Futures

A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment and apparel.
Travel & Hospitality : Surfing : Sport & Leisure
Live Commerce Opportunities in the US

Markets

Live Commerce Opportunities in the US

Live-stream commerce may not have followed the same trajectory of popularity in Western markets as it has in China but its potential as a service-o...
Retail : Media & Entertainment : Technology
Chinese Outdoor Fashion Market

Markets

Chinese Outdoor Fashion Market

Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion industry.
China : Global Fashion And Style : Moncler
Alternative Seafood Market

Markets

Alternative Seafood Market

As concerns about marine consumption grow, alternative seafood companies are attempting to meet environmental demands while delivering on taste.
Food : Sustainability : Seafood
State of Luxury: Post-lockdown China

Markets

State of Luxury: Post-lockdown China

After contracting in 2022, the most promising market for luxury goods is expected to recuperate quickly while setting new standards across the indu...
Luxury : China : Beijing
Browsing The Future of Bookshops

Markets

Browsing The Future of Bookshops

While the book economy continues to grow, bookshops must re-invent themselves to remain relevant – but they’re not going anywhere.
Retail : Retail Experience : Online Retail
Cruise Ship Market

Markets

Cruise Ship Market

As it navigates post-pandemic travel the cruise industry is redefining its purpose to keep up with travellers’ demands for sustainability and authe...
Cruise : Mobility : Luxury Yacht
Next-level Luxury Pop-ups

Markets

Next-level Luxury Pop-ups

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...
Luxury : Retail : Advertising
Conscious Homes Market

Markets

Conscious Homes Market

Over the next decade, what our homes mean to us will evolve as domestic spaces adapt to new requirements, from building our resilience to offering ...
Home And Family : Technology : Health & Wellness
Generative AI Creativity Market

Markets

Generative AI Creativity Market

An emerging wave of consumer-facing generative AI platforms are redefining the very nature of creative work.
Technology : Media & Entertainment : Design
Fertility Market: The New Cycle

Markets

Fertility Market: The New Cycle

Calling time on body clock stigma, a candid new conversation is taking place about fertility.
Health : Wellness : Fertility
Cannabis Market Update

Markets

Cannabis Market Update

Despite a lack of regulatory controls, the much-hyped cannabis-derived food and beverage market continues to grow and diversify.
Food : Drink : Retail
Grandpeers Market

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.
Society : Technology : Health
State of Luxury: South Korea

Markets

State of Luxury: South Korea

With rising wealth and digital fluency in its younger demographics, South Korea is well positioned as one of Asia’s most exciting and innovative gr...
Luxury : Fashion : Art
Gen Z Digital Wellness Market

Markets

Gen Z Digital Wellness Market

Digitally native Generation Z go online to learn, play, socialise, but also to heal and open up, and this is giving rise to platforms supporting we...
Youth : Wellness : Mental Health
Perimenopause Care-munities Market

Markets

Perimenopause Care-munities Market

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and s...
Women's Health : Health And Wellness : Society
Women’s Health: India

Markets

Women’s Health: India

India’s women’s wellness and femtech industry is coming of age, giving rise to activist brands and new opportunities for women’s health.
Health & Wellness : Society : Womens Futures
Teen Fashion Market

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.
Youth : Fashion : Retail
Perimenopause Wellness Market

Markets

Perimenopause Wellness Market

New approaches to the perimenopause are being defined by self-directed and personalised lifestyle choices, with holistic health solutions encompass...
Health & Wellness : Society : Sports & Leisure
Symbiotic Storytellers

Markets

Symbiotic Storytellers

Harnessing advancements in AI, data and decentralisation, film-makers are creating new relationships of exchange between audiences and creators.
Media : Streaming : Web 3
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