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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Open house at The Guardian for a weekend
Open house at The Guardian for a weekend
Newspapers
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Journalism
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Guardian
Markets
Mexico Market
International influence and local traditions combine in North America’s fastest growing market.
Mexico
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Market Research
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Urbanism
Big Ideas
Young Turks prompt surge in mall development
Young Turks prompt surge in mall development
Shopping
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Jones Lang
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Union Investment Real Estate
Design Directions
Maison et Objet 2012
The first Maison & Objet event of 2012 was a colourful and lively affair. Products contained hidden surprises. While appearing solid, they featured...
Super-Minimal
:
Flexthetics
:
Leanomics
Big Ideas
Community lab crowdsources biotech innovation
Community lab crowdsources biotech innovation
BioCurious
:
Crowdsourcing
:
Laboratory
Big Ideas
Changers solar charger gives power to the people
Changers solar charger gives power to the people
Chargers
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Energy
:
Carbon Footprint
Big Ideas
Brazil retailer crowdsources virtual merchandise
Brazil retailer crowdsources virtual merchandise
Magazine Você
:
Virtual
:
Store
Big Ideas
Bodymetrics is a good fit with online shoppers
Bodymetrics is a good fit with online shoppers
Bodymetrics
:
Scanning
:
Body Shape
Big Ideas
New Pirate Bay category makes data tangible
New Pirate Bay category makes data tangible
Pirate Bay
:
File-Sharing
:
3D Printing
Macro Trends
The Future of Music : 10 Trends
LS:N Global looks at the top ten trends that are informing how the music industry reconfigures itself in the digital era.
Music
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Tunes
:
Entertainment
Big Ideas
Nissan creates new iPhone case from scratch
Nissan creates new iPhone case from scratch
Advanced Softmaterials
:
Nissan
:
Scratch Shield
Big Ideas
Facebook branches out with professional apps
Facebook branches out with professional apps
Facebook
:
Apps
:
Social
Big Ideas
Denim and sports brands celebrate urban cyclists
Denim and sports brands celebrate urban cyclists
Commuter
:
Levi's
:
Puma
Big Ideas
BRIC consumers fuel rise in hybrid car ownership
BRIC consumers fuel rise in hybrid car ownership
BP
:
Hybrid
:
Cars
Big Ideas
Chinese consumers drive record cognac sales
Chinese consumers drive record cognac sales
Cognac
:
China
:
France
Big Ideas
First-class fine dining takes off onboard Etihad
First-class fine dining takes off onboard Etihad
Etihad
:
Airlines
:
Chef
Big Ideas
Thomson coasts towards budget cruise market
Thomson coasts towards budget cruise market
Thomson
:
Cruises
:
Budget
Markets
Men’s Luxury Retail
Global – Men continue to receive greater attention from retailers as luxury brands and department stores open dedicated men’s outlets, looking to t...
China
:
Japan
:
Valentino
Viewpoints
Dean Fankhauser : Your social wish list
Nuji co-founder Dean Fankhauser talks about your social wish list.
Nuji
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Dean Fankhauser
:
Curate
Big Ideas
Considered consumption all to the good in UK
Considered consumption all to the good in UK
Sustainability
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Environment
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Carbon Footprint
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