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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Design Directions
Stockholm Furniture Fair 2012
Stockholm Furniture and Light Fair hosted a diversity of new design this year, with prevalent themes being functionality and notions of nostalgia.
Hauntology
:
Folk
:
Gotland University
Big Ideas
Russia’s Yandex teams up with Twitter
Russia’s Yandex teams up with Twitter
Yandex
:
Microsoft
:
Russia
Big Ideas
Brazilian blogger collective joins e-commerce
Brazilian blogger collective joins e-commerce
F-hits
:
Bloggers
:
Brazil
Markets
Luxury market invests in ‘mini-me’ kidswear
Global – Luxury brands are banking on HNWI customers shopping for their children to boost post-recession sales. A host of new designerwear co...
HNWIs
:
Childrenswear
:
NPD Group
Big Ideas
Old electronics could be a sustainable business
Old electronics could be a sustainable business
O2
:
Gadgets
:
Vouchers
Communities
DIY Foodies
Raised on a healthy diet of openness, experimentation and information-sharing on the internet, DIY Foodies are bringing home the bacon.
Food
:
Cookery School
:
Trucks
Big Ideas
Celebrity cereal additions pop up on Twitter
Celebrity cereal additions pop up on Twitter
Totes Amazeballs
:
Kellogs
:
Cereal
Big Ideas
Oscar De la Renta sources ideas from the crowd
Oscar De la Renta sources ideas from the crowd
Facebook
:
Crowdsource
:
Content
Big Ideas
Facebook acts as brands question F-commerce
Facebook acts as brands question F-commerce
Facebook
:
F-commerce
:
Oscar De La Renta
Big Ideas
German car market in fast lane as EU sales stall
German car market in fast lane as EU sales stall
Germany
:
Peugeot-Citroën
:
PSA
Big Ideas
Harrods follows the crowd on Burberry selection
Harrods follows the crowd on Burberry selection
Burberry
:
Harrods
:
Facebook
Big Ideas
India's Generation I are the next big spenders
India’s Generation I are the next big spenders
China
:
Emerging Economy
:
Consumer Spending
Big Ideas
China set to be world leader in outbound Travel & Hospitality
China set to be world leader in outbound Travel & Hospitality
China Outbound Tourism Research Institute
:
Tourism
:
Travel
Big Ideas
Samsung sees double with new Duos smartphones
Samsung sees double with new Duos smartphones
Samsung
:
India
:
Emerging Markets
Markets
Singles Rising
An increasing variety of lifestyle options is making living alone more attractive to people. Instead of feeling lonely or isolated, new singles are...
Eurostat
:
Government Office For Science
:
Singles
Big Ideas
Mid-market retail brands feel the squeeze in UK
Mid-market retail brands feel the squeeze in UK
Aldi
:
Lidl
:
Waitrose
Big Ideas
Film reflects potential of glass technology
Film reflects potential of glass technology
Touch-screen
:
Digital Futures
:
Tv
Viewpoints
Carri Munden : Netstalgia
Cassette Playa director and head designer Carri Munden talks Netstalgia.
Tumblr
:
Carri Munden
:
Social Networking
Big Ideas
PayPal eyes payment deals with physical retailers
PayPal eyes payment deals with physical retailers
PayPal
:
Tills
:
Cash-wrap
Big Ideas
Australia makes it plain on tobacco branding
Australia makes it plain on tobacco branding
Cigarettes
:
Packaging
:
Legislation
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