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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
Australia woos Chinese with online love drama
Australia woos Chinese with online love drama
Tourism Australia
:
Heartbeat Love
:
Tv
Big Ideas
Pinterest clone pins its hopes on e-commerce
Pinterest clone pins its hopes on e-commerce
Pinterest
:
Buykee
:
Images
Big Ideas
Retail Analysis: Rurban relaxation meets high-end retail
Rurban relaxation meets high-end retail
Adam Et Ropé
:
Biotop
:
Tokyo
Big Ideas
Room for improvement on space in British homes
Room for improvement on space in British homes
Storage
:
Space
:
Homeowners
Big Ideas
Check-in culture continues to sweep across US
Check-in culture continues to sweep across US
Smartphone
:
Geo-social
:
Check In Culture
Design Directions
Milan 2012: Part 2
Milan 2012: Part 2
Hauntology
:
Folk
:
Craft
Big Ideas
Women CEOs reach record level in Fortune 500
Women CEOs reach record level in Fortune 500
Women
:
CEOs
:
Fortune 100
Big Ideas
Foursquare launches vouchers to raise income
Foursquare launches vouchers to raise income
Foursquare
:
Merchant
:
Check-in
Big Ideas
Indonesians acquire taste for overseas Travel & Hospitality
Indonesians acquire taste for overseas Travel & Hospitality
Inonesia
:
Tourism
:
C-class
Big Ideas
BRIC tourists change the Paris luxury landscape
BRIC tourists change the Paris luxury landscape
China
:
Brazil
:
Russia
Viewpoints
Chris Prescott : Gamified shopping
Fantasy Shopper co-founder Chris Prescott talks about ramified shopping.
Gamification
:
Chris Prescott
:
Fantasy Shopper
Big Ideas
Investment in apps is a smart move for brands
Investment in apps is a smart move for brands
Mobile
:
Apps
:
Time
Big Ideas
Canadian Mint chips in with digital currency
Canadian Mint chips in with digital currency
MintChip
:
V-currency
:
Money
Big Ideas
Walmart offers click and cash for Just Nots
Walmart offers click and cash for Just Nots
Walmart
:
Supermarket
:
Click & Collect
Big Ideas
UK sex toy industry buzzing as demand rises
UK sex toy industry buzzing as demand rises
Sex
:
Toys
:
Lovehoney
Big Ideas
Nowness reaches out to luxury consumers in China
Nowness reaches out to luxury consumers in China
China
:
Nowness
:
Mandarin
Big Ideas
C&A Brazil brings social media to the retail party
C&A Brazil brings social media to the retail party
C&A
:
Facebook
:
App
Design Directions
Milan 2012: Part 1
Milan 2012: Part 1
Emotional Functionality
:
Sobriety
:
Craft
Big Ideas
Interactive web retail finds new Perch offline
Interactive web retail finds new Perch offline
Perch
:
Digital Projection
:
Visual Merchandising
Markets
Mezcal makeover
Mezcal, the Mexican spirit previously associated with moonshine rather than margarita and seen as tequila’s unfashionable country cousin, is ...
Mezcal
:
Mexico
:
Los Amantes
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