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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Micro Trends
New Football
Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...
Sport
:
Premier League
:
Journals
Big Ideas
Lyst makes sale alerts available on Pinterest
Lyst makes sale alerts available on Pinterest
Lyst
:
Pinterest
:
Curator Generation
Big Ideas
The cleaner that talks in a local dialect
The cleaner that talks in a local dialect
Cocorobo
:
Vacuum Cleaner
:
Tokyo
Big Ideas
Check in to your wardrobe with TagBrand app
Check in to your wardrobe with TagBrand app
E-commerce
:
Ivan Olenchenko
:
TagBrand
Big Ideas
India’s Spotify service passes 10m users mark
India’s Spotify service passes 10m users mark
Spotifiy
:
Music
:
Streaming
Big Ideas
Hotel construction boom hits India and China
Hotel construction boom hits India and China
TopHotelProjects
:
Hotels
:
India
Big Ideas
Chinese Travel & Hospitalitylers attract brands to Thailand
Chinese Travel & Hospitalitylers attract brands to Thailand
Thailand
:
Bangko
:
Central Embassy
Big Ideas
Blogger shames school to make a meal of dinner
Blogger shames school to make a meal of dinner
Blogger
:
Food
:
Never Seconds
Big Ideas
Twitter signs up to new web privacy initiative
Twitter signs up to new web privacy initiative
Twitter
:
Security
:
Do Not Track
Big Ideas
PanoPlaza presents new vision of online retail
PanoPlaza presents new vision of online retail
PanoPlaza
:
Virtual
:
Store
Big Ideas
Kraft reduces Branding & Packaging using lifecycle analysis
Kraft reduces Branding & Packaging using lifecycle analysis
Kraft Foods
:
Lifecycle Assessment
:
Carbon Footprint
Big Ideas
Barneys provides The Window to social selling
Barneys provides The Window to social selling
Barneys
:
Windows
:
Shoppable Video
Design Directions
Minimal Harmony
Minimal Harmony brings together essential design and soft, whimsical elements to create a harmonious aesthetic that remains functional and practica...
Simplicity
:
Responsive
:
Home
Big Ideas
India one to watch as luxury sales keep rising
India one to watch as luxury sales keep rising
India
:
Cars
:
HNW
Big Ideas
China’s lower-tier citizens hungry for luxury
China’s lower-tier citizens hungry for luxury
China
:
Low-Tier
:
Cities
Big Ideas
Social network helps patients find treatment
Social network helps patients find treatment
DocorsElite
:
Treatment
:
Medical
Big Ideas
Waterstones takes a leaf out of Amazon’s e-book
Waterstones takes a leaf out of Amazon’s e-book
Waterstones
:
Kindle
:
Amazon
Viewpoints
Catherine Mayer : The age of agelessness
Time magazine Europe editor Catherine Mayer talks about the age of agelessness.
Amortality
:
Ageless
:
Youth
Big Ideas
Macy’s goes on flea market parade with Bar III
Macy’s goes on flea market parade with Bar III
Macy's
:
Flea Market
:
Bloggers
Big Ideas
Games producers limit teen spending in Japan
Games producers limit teen spending in Japan
Tokyo
:
Gaming
:
Mobile
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