Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
US winemakers reach out to young mothers
US winemakers reach out to young mothers
Wine
:
US
:
Mothers
Big Ideas
Starbucks brand-jacks rivals with cups ambush
Starbucks brand-jacks rivals with cups ambush
Starbucks
:
Moscow
:
Coffee
Big Ideas
Philippines set to become economic power in the region
Philippines set to become economic power in the region
Philippines
:
C-class
:
Emerging Markets
Big Ideas
Cheap Monday launches Sneak Peek online store
Cheap Monday launches Sneak Peek online store
Cheap Monday
:
Swedish Fashion Week
:
Sneak Peak
Big Ideas
British Gas expands crowdsourcing initiative
British Gas expands crowdsourcing initiative
British Gas
:
Crowdsourced
:
Open Everything
Big Ideas
New handset is lo-fi alternative to smartphone
New handset is lo-fi alternative to smartphone
OwnFone
:
Smart Phone
:
Devices
Big Ideas
Square Enix puts game catalogue online for free
Square Enix puts game catalogue online for free
Square Enix
:
Gaming
:
Video
Big Ideas
Google Street View extends to northernmost Canada
Google Street View extends to northernmost Canada
Google
:
Streetview
:
Maps
Big Ideas
YouTube up-ends traditional hit-making machine
YouTube up-ends traditional hit-making machine
Tv
:
MTV
:
YouTube
Big Ideas
Car manufacturer aims at bulletproof vehicles
Car manufacturer aims at bulletproof vehicles
Bentley
:
Security
:
Bulletproof
Markets
The Luxury Matrix Stage Five: Intellectual and Poetic
What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...
New Sublimity
:
Stage Five
:
Introverts
Big Ideas
Australia considers further cigarette restrictions
Australia considers further cigarette restrictions
Cigarettes
:
Banned
:
Australia
Big Ideas
Retail Analysis: High service for high-spending C-class at JK Iguatemi
Retail Analysis: High service for high-spending C-class at JK Iguatemi
JK Iguatemi
:
São Paulo
:
Mall
Viewpoints
Studio XO : Techno-fashion
Studio XO founders Nancy Tilbury and Benjamin Males talk techno-fashion.
Nancy Tilbury
:
Benjamin Males
:
Studio XO
Big Ideas
Movenbank launches social credit rating scheme
Movenbank launches social credit rating scheme
Movenbank
:
Bank
:
Online
Micro Trends
Shoppable Videos
International – Fashion brands and retailers are buying into the shoppable video format as v-commerce becomes more popular, and looks set to become...
V-Commerce
:
Video Sharing
:
Future Media
Big Ideas
Lucky unveils user-curated blog-tail community
Lucky unveils user-curated blog-tail community
Lucky Magazine
:
Community
:
S-Commerce
Big Ideas
Android increases its lead over Apple’s iOS
Android increases its lead over Apple’s iOS
Android
:
Apple
:
Google
Big Ideas
New course to train future Dutch denim masters
New course to train future Dutch denim masters
Denim
:
College
:
Students
Big Ideas
Domino’s puts its customers in the driving seat
Domino’s puts its customers in the driving seat
Domino's Pizza
:
Delvery
:
Vehicle
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/110515/small-comp-lc-zalando-adidas-sustainability-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/120909/r1-00492-0011.jpg)
:strip_exif():strip_icc()/filestorage/images/120963/pexels-centre-for-ageing-better-17153148.jpg)
:strip_exif():strip_icc()/filestorage/images/121021/230113-s10-202.jpg)
:strip_exif():strip_icc()/filestorage/images/121141/9068-13-404.jpg)
:strip_exif():strip_icc()/201209%2F6284%2Fhomepage_image%2F195804_87712783038_1069636568_n.jpg)
:strip_exif():strip_icc()/201209%2F6277%2Fimage%2Fstarbucks_Russia.jpg)
:strip_exif():strip_icc()/201209%2F6267%2Fhomepage_image%2FHOMEScreen_shot_2012-09-04_at_09.54.01.png)
:strip_exif():strip_icc()/201209%2F6271%2Fhomepage_image%2F3.png)
:strip_exif():strip_icc()/201209%2F6260%2Fhomepage_image%2FScreen_shot_2012-09-03_at_12.18.09.png)
:strip_exif():strip_icc()/201209%2F6265%2Fsection_thumb%2FScreen_shot_2012-09-03_at_18.00.25.png)
:strip_exif():strip_icc()/201208%2F6254%2Fhomepage_image%2FScreen_shot_2012-08-31_at_12.28.57.png)
:strip_exif():strip_icc()/201208%2F6246%2Fhomepage_image%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201208%2F6247%2Fhomepage_image%2Fthe_big_shots_-_carly_rae_jepsen_-_call_me_maybe.jpg)
:strip_exif():strip_icc()/201208%2F6240%2Fsection_thumb%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201208%2F6245%2Fsection_thumb%2FNimbus_11_installation_by_Berndnaut_Smilde_at_the_Hotel_MariaKapel%2C_Natherlands.jpg)
:strip_exif():strip_icc()/201208%2F6234%2Fhomepage_image%2F193834.jpg)
:strip_exif():strip_icc()/201208%2F6235%2Fhomepage_image%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201208%2F6236%2Fsection_thumb%2FHomepage.jpg)
:strip_exif():strip_icc()/201208%2F6228%2Fhomepage_image%2FUntitled-1.png)
:strip_exif():strip_icc()/201208%2F6109%2Fsection_thumb%2FScreen_shot_2012-08-02_at_17.46.00.png)
:strip_exif():strip_icc()/201208%2F6225%2Fhomepage_image%2FScreen_shot_2012-08-24_at_16.32.56.png)
:strip_exif():strip_icc()/201208%2F6218%2Fhomepage_image%2FHTC_OneHOME.jpg)
:strip_exif():strip_icc()/201208%2F6219%2Fimage%2FDenham_Service_Co%2C_Amsterdam3.jpg)
:strip_exif():strip_icc()/201208%2F6211%2Fhomepage_image%2FScreen_shot_2012-08-22_at_3.44.21_PM.png)