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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Millennials: Pink to Prime
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Big Ideas
Pop-ups feature interactive and showroom concepts
Pop-ups feature interactive and showroom concepts
London
:
New York
:
Christmas
Big Ideas
US retailers change focus as dads hit the shops
US retailers change focus as dads hit the shops
Cone Communications
:
Fathers
:
Sears
Big Ideas
Pinterest board brings social-commerce to life
Pinterest board brings social-commerce to life
Pinterest
:
California
:
Westfield
Design Directions
The MiuMiu London
Retail theatre is an overused term these days. For something truly meaningful brands need to offer their customers a higher level of intellect, cre...
Heritage
:
Club
:
VIP
Big Ideas
Connected cars send brands back to the dashboard
Connected cars send brands back to the dashboard
Connected Car
:
Visiongain
:
Connectivity
Big Ideas
Retail Analysis: concept store tells a 3D story
New York – The latest event at collaborative concept boutique Story has been Making Things, which focused on 3D and manufacturing.
New York
:
Story
:
Makers
Big Ideas
Auto technology to bypass global gridlock
Auto technology to bypass global gridlock
The Guardian
:
Transport
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Arup
Big Ideas
Diesel app links together retail's rich Tapestry
Diesel app links together retail's rich Tapestry
Diesel
:
Tapestry
:
Westfield London
Big Ideas
Intel educates Indonesians on laptop benefits
Intel educates Indonesians on laptop benefits
Indonesia
:
Smartphones
:
Tablets
Markets
South Korean beauty market
The cosmetics market in South Korea has been growing by 10.4% a year for the past six years to an estimated value of W9 trillion ($8.3bn, €6.3bn, £...
South Korea
:
Korea
:
Seoul
Big Ideas
UK shoppers projected to go mobile this Christmas
UK shoppers projected to go mobile this Christmas
M-commerce
:
Christmas
:
Holidays
Big Ideas
Amazing Boomers trade skills in online market
Amazing Boomers trade skills in online market
Generation
:
50+
:
Amortals
Big Ideas
Singles Day sets online tills ringing in China
Singles Day sets online tills ringing in China
China
:
Singles Day
:
E-commerce
Design Directions
Psychedelia
A liberated movement of altered reality, surreal visions, and heightened optimism invites us into a trippy factional world – welcome to Psychedelia.
Netstalgia
:
Psychedelic
:
1960's
Big Ideas
Black Friday online sales fuel US Couch-commerce
Black Friday online sales fuel US Couch-commerce
Black Friday
:
ComScore
:
IBM
Big Ideas
Millennials demand more feedback opportunities
Millennials demand more feedback opportunities
Interaction
:
Generation X
:
Millennial
Big Ideas
Luxury brands slow to see African potential
Luxury brands slow to see African potential
Africa
:
Suzy Menkes
:
IHT Conference
Viewpoints
Valentine Uhovski : Fashion evangelism
Tumblr’s fashion evangelist Valentine Uhovski talks fashion evangelism.
Valentine Uhovski
:
Transmedia Futures
:
Tumblr
Big Ideas
Hong Kong overtakes New York for expensive retail
Hong Kong overtakes New York for expensive retail
Hong Kong
:
Causeway Bay
:
Cushman & Wakefield
Big Ideas
Emerging markets offer lifeline to BlackBerry
Emerging markets offer lifeline to BlackBerry
Blackberry
:
Nigeria
:
Lagos
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