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Generations
Tracking the key characteristics and values of generational demographics as each cohort evolves.
Download: Generations Now and Next
From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations
Macro Trends
Boomers: Ageing to Becoming
By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Macro Trends
Gen X: Ambiguity to Advocacy
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt
Macro Trends
Gen Z: Vision to Contradiction
Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox
Macro Trends
Alphas: Sandbox to Roblox
Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Big Ideas
UK consumers are forced to rent accommodation
UK consumers are forced to rent accommodation
Generation
:
Middle-class
:
The Guardian
Big Ideas
Russian company develops dual-screen smartphone
Russian company develops dual-screen smartphone
Russia
:
Yota
:
YotaPhone
Design Directions
Energy Flow by FIELD
As more people consume media on digital devices, storytelling itself is changing. Energy Flow, a non-linear film from London digital art and design...
Interactive
:
Non-linear
:
Generation I
Big Ideas
Mega-brands and fashion start-up boost Brazilian e-commerce
Mega-brands and fashion start-up boost Brazilian e-commerce
São Paulo
:
Amazon
:
Google
Design Directions
Design Miami/ 2012
Surrealism redux was apparent at Design Miami/ in December. LS:N Global noted an other-worldly take on flora and fauna, fluid strokes and material ...
Surrealism
:
New Sublimity
:
Lab
Big Ideas
La Rinascente sees the light in emerging markets
La Rinascente sees the light in emerging markets
La Rinascente
:
Little Sun
:
Italy
Macro Trends
The Future of Soft Drinks: 10 trends
No longer are Coca-Cola and Pepsi the stalwarts of soft drinks. Brands are now to revamping their strategies and image to capture the attention of ...
Drinks
:
Soft Drinks
:
Non-alcoholic
Big Ideas
More men warm to the new fashion for leggings
More men warm to the new fashion for leggings
Meggings
:
Leggings
:
Menswear
Big Ideas
Chinese technology mega-brands reach new heights
Chinese technology mega-brands reach new heights
China
:
Tencent
:
E-commerce
Big Ideas
Nike scheme to accelerate start-up companies
Nike scheme to accelerate start-up companies
Nike
:
Nike+
:
TechStars
Big Ideas
Anti-drugs war film bridges generation gap online
Anti-drugs war film bridges generation gap online
Richard Branson
:
War On Drugs
:
Drugs
Big Ideas
An invitation to Come Dine With the SupperKing
An invitation to Come Dine With the SupperKing
Los Angeles
:
SupperKing
:
Dinner Party
Big Ideas
Nigerian fashion designers pop up at Selfridges
Nigerian fashion designers pop up at Selfridges
Nigeria
:
Selfridges
:
London
Big Ideas
Millennials are the most influential generation
Millennials are the most influential generation
Generation
:
Edelman
:
Spending
Big Ideas
Interactive billboard in tweet shirt giveaway
Interactive billboard in tweet shirt giveaway
India
:
Bangalore
:
Twitter
Design Directions
Neo-facture
‘Designers need, above all, to design new ways of doing things… redesigning relationships and creating the tools that allow them to do that in a ne...
New Industrial Revolution
:
Third Industrial Revolution
:
Open-source
Big Ideas
Amazon raises fashion profile with premium offer
By Alison Bishop
Amazon
:
Vogue
:
Internet Fashion Week
Big Ideas
H&M unveils scheme to recycle your old clothes
H&M unveils scheme to recycle your old clothes
Sweden
:
H&M
:
& Other Stories
Big Ideas
Austria’s farmers pour scorn on milking craze
Austria’s farmers pour scorn on milking craze
Austria
:
Milk
:
Viral Video
Viewpoints
Alastair Kean : Omni-channel fast fashion
Dalziel & Pow group director Alastair Kean talks omni-channel fast fashion.
Dalziel & Pow
:
Alastair Kean
:
Fast Fashion
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