Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Big Ideas

Jay-Z and Samsung join forces for album bonanza

Samsung : Mobile : Music

Markets

Alcoholic drinks market

A desire for quality guarantees, unique experiences, knowledge and genuine provenance is shaping the way that people select, purchase and consume a...

Kamm & Sons : Alcohol : Drinks

Big Ideas

Marriott campaign appeals to Millennial mindsets

Marriott : Hotels : Entertainment

Markets

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...

China : McKinsey : HNWIs

Markets

Brazilian luxurians

Promotion to the Premier League of luxury beckons for Brazil as it prepares to host the 2014 World Cup and the 2016 Olympic Games.

Brazil : 2014 World Cup : 2016 Olympics

Viewpoints

Tracy Yaverbaun : F-commerce 2.0

Facebook’s group director of retail, fashion and luxury partnerships talks F-commerce 2.0.

Facebook : Tracy Yaverbaun : Social Media

Micro Trends

Home-grown Luxury

A new breed of luxury brands is emerging from developing economies, starting a shift in the industry away from the traditional domination of Paris,...

Domestic : Local Brands : Distribution

Big Ideas

Playful promotions aimed at US Millennials

Recession : Campaign : Parents

Design Directions

Andrea Crews: Fashion and art direction

Colour : Kitten Hologram : Art Direction

Markets

Russian Luxurians

Russia luxurians have rebounded and prospered in the wake of the 2008 global crash. The number of ultra-high-net-worth households in Russia grew fr...

Russia : Deloitte : UHNWIs

Big Ideas

Millennial Trains Project re-invents the road trip

Trains : Journey : Crowdfunding

Markets

Sub-Saharan Africa

Sub-Saharan Africa (SSA) is open for business as analysts hail a new era of prosperity for the world’s least developed region. The IMF predicts tha...

IMF : World Bank : Accenture

Markets

Middle Eastern Luxurians

The Arab Spring may have been the high-water mark for conspicuous consumption by Middle Eastern luxurians. The region’s luxury consumers have long ...

Middle East : Luxury Movement : Chanel

Big Ideas

Marriott opens Innovation Lab at headquarters

Marriott : Hotels : Lab

Big Ideas

Queen of Punk calls on young poets for eco-support

Vivienne Westwood : Poetry : Competition

Big Ideas

Mexico is a bright spot for youth-focused retail

Mexico : Middle-class : H&M

Big Ideas

Topshop shares a festival of fashion in new film

Topshop : Film : Kate Bosworth

Design Directions

Energy Scavenging

Designers are crafting simple wooden structures, designed to scavenge energy from surrounding natural resources as well as creating convivial meeti...

Green : Energy : Survivability

Markets

The Future of Luxury Service

Luxury brands have always sought to differentiate themselves through service and, as the global luxury market starts to cool, understanding the kin...

China : Brazil : W Hotels

Viewpoints

Amber Atherton : Tapping luxury Millennial networks

MyFlashTrash founder Amber Atherton talks about tapping luxury millennial networks.

Social Media : MyFlashTrash : Amber Atherton

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