Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Gen Z: Vision to Contradiction

Without the tools or role models to help them enact the change they want to see, Gen Z find themselves paralysed by paradox

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Big Ideas

Stockholm Furniture Fair 2014 preview: Top 10

For an insight into contemporary Scandinavian design, Stockholm Furniture Fair is one of the highlights of the calendar. The 63rd edition of the la...

Stockholm Furniture Fair : Stockholm : Scandanavian Design

Big Ideas

Chip and PIN payment will soon be standard in US

The chip and PIN card payment system familiar in other developed economies is finally coming to the US, with a major adoption milestone planned for...

Payment : Chip And Pin : USA

Big Ideas

Start-up launches shaving kit for black men

Walker & Company is a Silicon Valley start-up that focuses on creating products that address the unique needs of African Americans.

Bevel : Beauty Futures : Male Grooming

Big Ideas

Detroit Auto Show 2014 Review

A positive mood at the Detroit motor show is normally a good indication of an upbeat US vehicle industry. And walking round the 2014 event – offici...

Cars : Automobile : Motorshow

Big Ideas

Australia is international retail’s next frontier

International retail brands are targeting consumers in Sydney and Melbourne as business booms on the Australian high street.

Australia : Retail : High Street

Big Ideas

PillPack prescribes a different pharmacy model

PillPack promises to reduce the inconvenience and complications for regular pharmacy-goers by removing the physical pharmacy altogether and followi...

Health : Wellness : PillPack

Big Ideas

Apple hosts fashion talks in New York store

To start the fashion month calendar, Apple is hosting a series of Fashion In Conversation talks with high-profile names in the fashion industry a...

Fashion : Apple : Retail

Big Ideas

Tesla drives forward in US motorists' affections

Luxury electric car manufacturer Tesla is rated the fifth best car brand by US consumers, according to a new survey.

Automotive : Electric Cars : Luxury

Micro Trends

Raw Beauty

The beauty sector has long followed trends in the food and drink industry. First it was natural, then organic and now raw.

Raw Beauty : Natural : Detox

Micro Trends

Gym Talk

Faced with a proliferation of pop-up movements and mass participation classes, gyms are changing how they speak about fitness, becoming more pers...

Gym : Fittness : IBISWorld

Big Ideas

Facebook’s Paper app focuses on visual content

Facebook has launched Paper, a visual news-reading app that puts serendipity and storytelling at the forefront of how users navigate content.

Facebook : App : Social Media

Design Directions

Mother

As human needs evolve and technology advances to create solutions to these fluctuating needs, we are accumulating a lot of devices. Once a device h...

Data-tracking : Internet Of Things : Self Quant

Big Ideas

Chinese luxury market appeals to Fashionistas

Young, fashion-minded women are China's new luxury consumers

Luxury Consumers : China : Fashion

Design Directions

Vectorism

Prompted by the powerful convergence of art and science, as we identified in our Re-enlightenment Rising macrotrend, and by consumers’ ubiquitous e...

Digital : Graphics : Coding

Big Ideas

Urban Outfitters to launch new activewear line

Urban Outfitters, the retail brand aimed at teenagers and hipsters, is launching Without Walls, an activewear line designed to appeal to the Mille...

Urban Outfitters : Retail : Millennials

Big Ideas

Beauty brand opens up R&D process to consumer

Launched in 2011, Julep is a small beauty brand with big ambitions. Unlike mainstream companies that make what they think consumers want, Julep ask...

Julep : Beauty : Retail

Design Directions

New York Fashion Week A/W 14

Much of what was on display during the autumn/winter 2014 New York Fashion Week was a show of attitude. Designers demonstrated girl power and gri...

BCBG : DKNY : Lacoste

Big Ideas

Indonesia market grows amid Asian luxury slowdown

Indonesia : Luxury : Economic Growth

Big Ideas

Milestone app marks precious moments

Ahead of his largest-ever exhibition, famed Dutch designer Marcel Wanders has released his first mobile app, Milestone.

Marcel Wanders : App : Happiness

Micro Trends

Beacon Retail

Retailers are using new technology to track their customers step by step. Can location-based Beacons bridge the gap between digital and physical sh...

Location Based : Smartphone : GPS

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