Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Download: Generations Now and Next

From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, uncover what unites and divides consumers across generations

Macro Trends

Boomers: Ageing to Becoming

By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Macro Trends

Gen X: Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt

Macro Trends

Millennials: Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years

Macro Trends

Alphas: Sandbox to Roblox

Many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Big Ideas

Social media has little influence on Americans' purchases

Most Americans do not believe that social media explicitly influences their purchasing decisions.

Gallup : Social Media : Consumer Insight

Big Ideas

Mr Porter sees content-to-commerce opportunity through spy film

Mr Porter launches a luxury Savile Row-inspired tailoring line in conjunction with the launch of new spy film: Kingsman: The Secret Service.

Mr Porter : Kingsman: The Secret Service : Menswear

Design Directions

London Collections: Men spring/summer 2015

London is quickly becoming the jewel in the crown of men’s fashion, and this season designers have upped the ante once more.

Liam Hodges : Sankuanz : Sibling

Big Ideas

Pitti Immagine Uomo spring/summer 2015

Pitti Immagine Uomo's peacock style dictates the menswear looks for spring/summer 2015.

Pitti Immagine Uomo : Florence : Sartorial

Markets

Luxury Travel Consumers

What do different demographic groups want from luxury travel?

FABs : The Flat Age Society : Bleisure

Big Ideas

Messaging app turns faces into instant avatars

Santa Clara, California – Intel Labs has released Pocket Avatars, a new messaging app that translates users’ facial movements into 3D-animated mes...

Visual Messaging : Avatars : Intel Labs

Viewpoints

Adding emotion: Multi-layered social media

A new social network shows the power of combining visual and audio content to create emotion.

Tunepics : Justin Cooke : App

Big Ideas

Salad tastes better when arranged artfully, says study

Food arranged to resemble a work of art tastes better to diners than neatly presented ingredients simply piled on a plate, according to ...

Viewpoints

Dave Patten: The store of the future

The head of new media at the London Science Museum discusses content and curation in the store of the future.

Beacon : 3D Printing : Science Museum

Big Ideas

JC Penney casts Latina shopper as brand muse

The mid-range retailer has created a World Cup advertising campaign specifically aimed at Latina shoppers in the US.

Womenomics : Latinas : J.C. Penney

Design Directions

Graduate Fashion Week 2014

Gutsy, raw talent was prevalent this year during Graduate Fashion Week. At new location The Old Truman Brewery in London's East End, graduates and ...

Holly Jayne Smith : Rebecca Rimmer : Birmingham University

Big Ideas

Mattel remains unapologetic with launch of Entrepreneur Barbie

Doll-maker Mattell has launched a new career for Barbie – as an entrepreneur.

Tiny Tot Feminism : Barbie : Melissa Wardy

Big Ideas

Study finds more US dads at home with children

A new report from the Pew Research Center has documented the long-term growth in the number of US fathers who do not work outside the home.

Pew Research Center : Fatherhood : Parenting

Big Ideas

Global shopping malls emerge as community lifestyle destinations

It is no longer enough simply to shop in shopping centres, as retail becomes more community-focused and malls become activity centres.

Community : Nielsen : Activity Centre

Big Ideas

Cannes Lions 2014: Study shows digital divide between Millennials and Generation X

Millennials are almost twice as likely to name themselves as early technology adopters than members of Generation X, according to a new study from ...

Cannes Lions 2014 : Mobile : Razorfish

Micro Trends

San Francisco Safari

Rapid wealth creation in the young and male-dominated technology sector has made San Francisco a testing ground for lifestyle innovations targete...

Men : Affluent : Silicon Valley

Big Ideas

Barclaycard keeps in touch with new pay band technology

Barclays bank stakes its claim to a share of the wearable technology market with a wristband that enables people to make frictionless touch payme...

Cashless Futures : Cashless Payments : Barclaycard

Viewpoints

Rick Schultz: How To Get The Most From Your Data

What can data do for you? Rick Schultz of analytics software company Alteryx reveals all

Big Data : Software : Omnichannel Retail

Viewpoints

Daniel Hirschmann: Wearable technology for fun

The founder of creative technology consultancy Hirsch&Mann creates a Cadbury dream coat.

Wearable Technology : Daniel Hirschmann : Cadbury

Big Ideas

Pitti Immagine Uomo preview

For the 86th edition of Pitti Immagine Uomo, Italian men’s style is again the focus for the fashion sector’s premier trade fair, set in the heart...

Pitti Uomo : Florence : Pucci

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