Generations

Tracking the key characteristics and values of generational demographics as each cohort evolves.

Circle of trust

Big Ideas

Circle of trust

US – Social media users are almost as likely to trust influencers as they are their friends, according to a new study.
Twitter : Influencer Marketing : Gen Viz
The Estée Edit

Design Directions

The Estée Edit

Estée Lauder aims to attract a younger market with its new social media-inspired beauty range.
Estée Lauder : Sephora : Skincare
Sextual health

Big Ideas

Sextual health

Global – Durex is petitioning the Unicode Consortium to create a condom emoji to raise awareness about safe sex.
Durex : Volker Sydow : Unicode
Kramer and Denfeld: Data Diners

Viewpoints

Kramer and Denfeld: Data Diners

The founders of the Center for Genomic Gastronomy on making our food system more resilient.
Center For Genomic Gastronomy : Recombinatorial Cuisine : Cathrine Kramer
Unwise investments

Big Ideas

Unwise investments

Global – PayPal’s latest user agreement no longer protects consumers who buy products through crowdfunding websites.
PayPal : Crowdfunding : Kickstarter
Retail Market 2016: Part 1

Markets

Retail Market 2016: Part 1

In 2016, global retail will continue to defy contrasting economic headwinds to post startlingly healthy levels of growth.
Retail Market : Generation Z : Mobile Payments
A working reality

Big Ideas

A working reality

UK – Barclays has launched a work experience programme that uses virtual reality to teach transferable skills to young people.
Barclays : Recruitment : Virtual Reality
Leyla Tahir: Tate Collective London

Viewpoints

Leyla Tahir: Tate Collective London

How to collaborate with young adults to build a fun, sustainable audience strategy.
Tate Collective : Gen Viz : Museum 2.0
Branded Content Market: Part 2

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.
Branded Content : Virtual Reality : Anti-authentic
Plain english

Big Ideas

Plain english

Global – Mars Foods is to add recommendations to its packaging suggesting how frequently products should be consumed.
Mars Foods : Dolmio : Product Labelling
Branded Content Market: Part 1

Markets

Branded Content Market: Part 1

Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.
Branded Content : Revelation Brands : Anti-authenticity Marketing
Power to the people

Big Ideas

Power to the people

Global – Playmoss is a new music service that places fans at the heart of the user experience.
Playmoss : Megasystem Curation : New Media Landscape
Milan Salone 2016: Top Five Concepts

Big Ideas

Milan Salone 2016: Top Five Concepts

The focus of the Salone Internazionale del Mobile continues to shift away from traditional furniture design towards future scenarios and systems.
Milan Salone 2016 : Concept Design : Explorium Retail
 Suzie Wokabi​: SuzieBeauty

Viewpoints

Suzie Wokabi​: SuzieBeauty

How to appeal to Africa’s burgeoning beauty consumers.
Suzie Wokabi​ : Suzie Beauty : Kenya
Fast and curious

Big Ideas

Fast and curious

Global – Rightspeed is a new app that enables users to process audio at a faster rate.
Rightspeed : Radio Renaissance : Podcasts
FashTech London Summit 2016: Review

Big Ideas

FashTech London Summit 2016: Review

The biggest names in fashion and technology came together earlier this month to discuss how to drive sustainability and create a seamless customer...
FashTech London Summit : Seamless Technology : Whole-system Thinking
Paulo Barcelos: Kids Hack Day

Viewpoints

Paulo Barcelos: Kids Hack Day

Why adults need to embrace the idea of play in their work and daily lives.
Kids Hack Day : Gen Viz : Internet Age Media
Top of the pods

Big Ideas

Top of the pods

Global – MTV News has launched a series of podcasts aimed at young audiences.
MTV News : Gen Viz : Podcasts
Internet Age Media 2016 Review

Big Ideas

Internet Age Media 2016 Review

Institutions, from universities to design studios, are re-inventing their futures strategy in order to reconnect with key audiences.
Internet Age Media : Media Futures : Barcelona
Arthur Martinez: Abercrombie & Fitch

Viewpoints

Arthur Martinez: Abercrombie & Fitch

The executive chairman of Abercrombie & Fitch explains how to revitalise a brand that has lost its way.
Abercrombie & Fitch : World Retail Congress : Ground Zero Branding
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN