Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Markets

Gen Z's Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forward for men at risk of radicalisation.

Big Ideas

Middle East shows new brand of luxury consumer

Cosmetics : Chalhoub : Perfumes

Micro Trends

Food-finding apps

A new wave of smartphones is helping consumers to find gourmet food trucks, word-of-mouth restaurants and lesser-known real-ale pubs with location-...

Gourmet : Apps : Geo-location

Big Ideas

Superdrug weaves web reviews into shop displays

Beauty Retail : Beauty Blog : Brand Friends

Viewpoints

Daniel Hirschmann : A haberdashery for technology

Technology Will Save Us co-founder Daniel Hirschmann talks about a haberdashery for technology.

Digital Natives : Technology Will Save Us : Daniel Hirschmann

Micro Trends

Choice Architecture

People struggling with information overload need help in making decisions. Even a nudge in the right direction is appreciated. Brands, products and...

Information : Advise : Guidance

Viewpoints

Dejan Mitrovic : Connecting digital and physical play

Design entrepreneur Dejan Mitrovic talks about connecting digital and physical play.

Digital Natives : Dejan Mitrovic : Ubiquitous Gaming Culture

Big Ideas

Reppler safeguards pillars of the community

Online Security : Adult Content : Content Block

Big Ideas

New generation ushers in a storm in a teacup

Speciality : Early Grey : English Breakfast

Micro Trends

3DIY Culture

With free access to information, and a new norm of open-sourcing, a new type of DIY culture is on the rise. This is 3DIY – Design/Download/Do-It-Yo...

Design : Puma Creative Factory : Thing-O-Matic

Micro Trends

Gamification

In pursuit of improved consumer engagement, brands are gamifying their businesses, creating playful products and campaigns that change the relation...

New York : Exchange Bar : Toylets

Micro Trends

Hacktivism

In a world of open-sourcing and free information, people are routinely modifying and hacking branded goods to create even better products. In the A...

Music : Fireplayer : Modifying

Big Ideas

Drinking in the benefits of ready-made beauty

White Water : DyDrinco : Radiance

Big Ideas

Watch It and Shop It with Net-A-Porter tv

Net-A-Porter : Online : Digital

Big Ideas

Interactive shopping on Facebook from Asos

Facebook : Social Networking : Online

Big Ideas

Social network for tweens recognises their faces

Social Network : Tweens : Children

Micro Trends

Superphones

Smartphones have changed how we do business and entertain ourselves on the move. Now a breed of phone exists with complete desktop power. This is t...

Gaming : Angry Birds : HD

Micro Trends

Coffee Plus

First there was the global coffee emporium. Then in 2010 we reported on the rise of the Coffee Sensorium. These spaces adopted a slower approach to...

Coffee : Bikes : Commuters

Markets

Teens: USA

America’s teenage population is slowly falling (the US Census Bureau says it peaked at 26m a few years ago) and summer-time youth unemployment is a...

US Census Bureau : Facebook : Formspring

Design Directions

Puma Creative Factory

New Millennials want to mod, hack and customise their products. And as a result, brands have responded with webstores that let people personalise t...

Design : Shoe : Mumbai

Markets

Teens: Scandinavia

Scandinavian teens are now the biggest spenders among their age group in the world. Taken from our forthcoming Teen Futures report, this micro mark...

Sweden : Denmark : Finland

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