Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.

Markets

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z's Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forward for men at risk of radicalisation.

Behaviours

Gen Z in Canada

Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a strong sense of national pride.

Micro Trends

Meet Your Maker

In the luxury world, technology should resolutely not be a replacement for service. Instead, it should enhance it. Now luxury brands are developing...

Heritage : Modern : IPad

Markets

Teens: South Africa

South African teens are exploring their roots, and mashing together influences to create a new identity. Taken from our forthcoming Teen Futures re...

South Africa : Johannesburg : Cape Town

Communities

Generation D

The successors to the New Millennials, Generation Ds are the first true ‘digital natives’. Born between 1994 and 2002, Generation Ds cannot remembe...

Content : Spotify : Social Networks

Micro Trends

Localised Luxury

The sharp rise in spending power of the BRIC nations of Brazil, Russia, India and China, especially the latter, is creating new opportunities and e...

Heritage : Stores : Glocal

Design Directions

Hoxton Street Monster Supplies

At first glance, Hoxton Street Monster Supplies in London looks like a trendy farm shop. Dark wooden shelves are filled with what appear to be jars...

Big Ideas

Foursquare the place to be for young and rich

Digital : Check-in Culture : Badge

Big Ideas

New teen platform spreads the literary word

Teenagers : Figment : Fiction

Big Ideas

Web video bookmarking app takes a fresh view

Radbox : Bookmarking : App

Big Ideas

Call for mobiles widespread among US consumers

Mobile Phone : Cell Phone : Pew Research Center

Big Ideas

Luxury consumers look to blogs for information

Content : Comment : Forums

Big Ideas

McCartney makes a play for children’s fashion

Stella McCartney : Kids : Website

Micro Trends

Live Gaming

Against a virtual backdrop of football fields, war scenes and fantasy worlds, millions of video game enthusiasts enter battle and play each other o...

Interactive : Living It Loving It : Call Of Duty

Big Ideas

H&M uses AR to capture a new virtual reality

H&M : Augmented Reality : GoldRun

Big Ideas

Debenhams launches channel shopping in style

Debenhams : Online Video : Online Tv

Big Ideas

Smartphones become mobiles of choice in US

Smartphones : Nielsen : Global Smartphone Report

Big Ideas

Tommy Hilfiger shouts Loud on the airwaves

LVMH : Nowness : Branded Content

Micro Trends

Real virtual music

With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...

Digital : Jed Davis : CD

Big Ideas

Starbucks serves local highlights

Starbucks : Media : Yahoo

Big Ideas

Britons set to spend more online at Christmas

Christmas : Online Retail : E-commerce

Big Ideas

Sears shapes up for Gen Y

Sears : Berlin : Forever 21

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER