Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.
Viewpoints
Gen Z’s New Value System
Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N Global how brands can keep up.
Markets
Gen Z's Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Behaviours
Gen Z in Canada
Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a strong sense of national pride.
Micro Trends
Meet Your Maker
In the luxury world, technology should resolutely not be a replacement for service. Instead, it should enhance it. Now luxury brands are developing...
Heritage
:
Modern
:
IPad
Markets
Teens: South Africa
South African teens are exploring their roots, and mashing together influences to create a new identity. Taken from our forthcoming Teen Futures re...
South Africa
:
Johannesburg
:
Cape Town
Communities
Generation D
The successors to the New Millennials, Generation Ds are the first true ‘digital natives’. Born between 1994 and 2002, Generation Ds cannot remembe...
Content
:
Spotify
:
Social Networks
Micro Trends
Localised Luxury
The sharp rise in spending power of the BRIC nations of Brazil, Russia, India and China, especially the latter, is creating new opportunities and e...
Heritage
:
Stores
:
Glocal
Design Directions
Hoxton Street Monster Supplies
At first glance, Hoxton Street Monster Supplies in London looks like a trendy farm shop. Dark wooden shelves are filled with what appear to be jars...
Big Ideas
Foursquare the place to be for young and rich
Foursquare the place to be for young and rich
Digital
:
Check-in Culture
:
Badge
Big Ideas
New teen platform spreads the literary word
New teen platform spreads the literary word
Teenagers
:
Figment
:
Fiction
Big Ideas
Web video bookmarking app takes a fresh view
Web video bookmarking app takes a fresh view
Radbox
:
Bookmarking
:
App
Big Ideas
Call for mobiles widespread among US consumers
Call for mobiles widespread among US consumers
Mobile Phone
:
Cell Phone
:
Pew Research Center
Big Ideas
Luxury consumers look to blogs for information
Luxury consumers look to blogs for information
Content
:
Comment
:
Forums
Big Ideas
McCartney makes a play for children’s fashion
McCartney makes a play for children’s fashion
Stella McCartney
:
Kids
:
Website
Micro Trends
Live Gaming
Against a virtual backdrop of football fields, war scenes and fantasy worlds, millions of video game enthusiasts enter battle and play each other o...
Interactive
:
Living It Loving It
:
Call Of Duty
Big Ideas
H&M uses AR to capture a new virtual reality
H&M uses AR to capture a new virtual reality
H&M
:
Augmented Reality
:
GoldRun
Big Ideas
Debenhams launches channel shopping in style
Debenhams launches channel shopping in style
Debenhams
:
Online Video
:
Online Tv
Big Ideas
Smartphones become mobiles of choice in US
Smartphones become mobiles of choice in US
Smartphones
:
Nielsen
:
Global Smartphone Report
Big Ideas
Tommy Hilfiger shouts Loud on the airwaves
Tommy Hilfiger shouts Loud on the airwaves
LVMH
:
Nowness
:
Branded Content
Micro Trends
Real virtual music
With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...
Digital
:
Jed Davis
:
CD
Big Ideas
Starbucks serves local highlights
Starbucks serves local highlights
Starbucks
:
Media
:
Yahoo
Big Ideas
Britons set to spend more online at Christmas
Britons set to spend more online at Christmas
Christmas
:
Online Retail
:
E-commerce
Big Ideas
Sears shapes up for Gen Y
Sears shapes up for Gen Y
Sears
:
Berlin
:
Forever 21
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN