Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N Global how brands can keep up.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forward for men at risk of radicalisation.

Big Ideas

Virtual retail touches down in adidas store

Adidas : Virtual : Technology

Big Ideas

Publishers target kids as Gen D goes app crazy

Apps : Publishing : Entertainment

Big Ideas

Smartphone campaign delves deep into women’s handbags

Tokyo : Smart Phones : Handbags

Big Ideas

World’s cheapest tablet goes on sale in India

Tablet : Emerging Markets : Mobile

Big Ideas

Lego platform builds customer collaboration

Custom Products : Curated Products : Customer Curation

Micro Trends

UPDATE: Infosthetics

We first reported on the Infosthetics trend when we noticed that designers, scientists and artists were creating visually innovative ways of presen...

Digital : Culturomics : Google Labs

Big Ideas

UK in new baby boom as population reaches 62m

Growth : Birth Control : ONS

Big Ideas

Anime singer makes an impression on US stage

Projections : Glico : Anime

Big Ideas

Xbox interface can bring Media to life

Kinect : Interactive Advertising : Immersive Advertising

Micro Trends

F-Commerce

Online retailers are opening store fronts on Facebook, enabling visitors to buy, like and share items with friends. Brands are using the social fea...

Gaming : Exchange : Store Credits

Big Ideas

Retailers play ball as prom wear sales soar

Prom Dress : Glee : High School Musical

Markets

Teens: Nigeria and West Africa

Teens make up a significant proportion of West Africans. Forty per cent of residents are under 15, according to the United Nations’ Population Divi...

Nigeria : World Bank : Blackberry

Big Ideas

Fanta's new app adds zest for Chinese teens

Fanta’s new app adds zest for Chinese teens

Educational Gaming : Fanta : Online App

Micro Trends

Open Brands

In an open-source world, brands are now creating platforms for consumers to behave as producers. With these new platforms, people can invent their ...

Open-source : PŒl Rodenius : Quirky.com

Big Ideas

Xbox Experience update will command interest

Voice Control : Voice Activation : Online Movies

Markets

Teens: India

Of India’s 1.2bn people, half are under the age of 20, and 163m are teens, according to online newspaper Business Today. By 2015, the proportion of...

India : Business Today : Puma

Markets

Teens: China

There are about 200m teenage Chinese, according to the most recent Chinese national census – although that number is set to fall. The number of Chi...

China : Deloitte : H&M

Big Ideas

QR code use soars, but teens slow to respond

Teenagers : Digital Marketing : QR Code Campaigns

Big Ideas

US smartphone users offer a rich opportunity

Shopping : Mobile : Online

Big Ideas

Harrods iPhone app keeps consumers in touch

Twitter : Digital Signage : In-store Guide

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