Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Markets

Teens: India

Of India’s 1.2bn people, half are under the age of 20, and 163m are teens, according to online newspaper Business Today. By 2015, the proportion of...

Big Ideas

QR code use soars, but teens slow to respond

Vouchers : Smartphones : QR Codes

Big Ideas

US smartphone users offer a rich opportunity

Shopping : Mobile : Online

Big Ideas

Harrods iPhone app keeps consumers in touch

Twitter : Digital Signage : In-store Guide

Big Ideas

Internet holds sway among Shanghai shoppers

Cosmetics : Influence : Peer-to-peer

Markets

Cosmetics Market

It has become a truism that, while many consumer markets struggle in tough times, the cosmetics market holds up, thanks to the lipstick effect. Thi...

L'Oréal : Cosmetics : Lipstick Effect

Viewpoints

Eric Whitacre : Collaborative creativity

Classic composer Eric Whitacre talks about collaborative creativity.

Eric Whitacre : Music : Technology

Big Ideas

Middle East shows new brand of luxury consumer

Cosmetics : Chalhoub : Perfumes

Micro Trends

Food-finding apps

A new wave of smartphones is helping consumers to find gourmet food trucks, word-of-mouth restaurants and lesser-known real-ale pubs with location-...

Gourmet : Apps : Geo-location

Big Ideas

Superdrug weaves web reviews into shop displays

Recommendations : Magtailing : Online Reviews

Viewpoints

Daniel Hirschmann : A haberdashery for technology

Technology Will Save Us co-founder Daniel Hirschmann talks about a haberdashery for technology.

Digital Natives : Technology Will Save Us : Daniel Hirschmann

Micro Trends

Choice Architecture

People struggling with information overload need help in making decisions. Even a nudge in the right direction is appreciated. Brands, products and...

Information : Advise : Guidance

Viewpoints

Dejan Mitrovic : Connecting digital and physical play

Design entrepreneur Dejan Mitrovic talks about connecting digital and physical play.

Digital Natives : Dejan Mitrovic : Ubiquitous Gaming Culture

Big Ideas

Reppler safeguards pillars of the community

PIE : Social Networks : Personal Information Economy

Big Ideas

New generation ushers in a storm in a teacup

Herbal : Spending : Green Tea

Micro Trends

3DIY Culture

With free access to information, and a new norm of open-sourcing, a new type of DIY culture is on the rise. This is 3DIY – Design/Download/Do-It-Yo...

Design : Puma Creative Factory : Thing-O-Matic

Micro Trends

Gamification

In pursuit of improved consumer engagement, brands are gamifying their businesses, creating playful products and campaigns that change the relation...

New York : Exchange Bar : Toylets

Micro Trends

Hacktivism

In a world of open-sourcing and free information, people are routinely modifying and hacking branded goods to create even better products. In the A...

Music : Fireplayer : Modifying

Big Ideas

Drinking in the benefits of ready-made beauty

Ready To Drink : Acne : Beauty Drinks

Big Ideas

Watch It and Shop It with Net-A-Porter tv

Net-A-Porter : Online : Digital

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