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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Big Ideas
RFID hangers ensure retail vision remains on track
RFID hangers ensure retail vision remains on track
Hangers
:
RFID
:
Clothing
Big Ideas
App celebrates Starbucks, Santa and smartphones
App celebrates Starbucks, Santa and smartphones
Augmented Reality
:
Starbucks
:
Animation
Big Ideas
Online Media is more discreet at Kiosked
Online Media is more discreet at Kiosked
Advertising
:
E-commerce
:
Embedded
Big Ideas
Web to sparkle in battle for Christmas spend
Web to sparkle in battle for Christmas spend
E-commerce
:
Kelkoo
:
Centre For Retail Research
Big Ideas
American Apparel flea market lures Just Nots
American Apparel flea market lures Just Nots.
American Apparel
:
Flea Market
:
Vintage
Big Ideas
Sharing is a smoother experience on Facebook
Sharing is a smoother experience on Facebook
Sharing
:
Facebook
:
Frictionless
Big Ideas
Home entertainment retail in Sport & Leisurely shift
Home entertainment retail in Sport & Leisurely shift
Entertainment
:
DVDs
:
Gaming
Big Ideas
Virtual retail touches down in adidas store
Virtual retail touches down in adidas store
Adidas
:
Virtual
:
Technology
Big Ideas
Publishers target kids as Gen D goes app crazy
Publishers target kids as Gen D goes app crazy
Apps
:
Publishing
:
Entertainment
Big Ideas
Smartphone campaign delves deep into women’s handbags
Smartphone campaign delves deep into women’s handbags
Tokyo
:
Smart Phones
:
Handbags
Big Ideas
World’s cheapest tablet goes on sale in India
World’s cheapest tablet goes on sale in India
Tablet
:
Emerging Markets
:
Mobile
Big Ideas
Lego platform builds customer collaboration
Lego platform builds customer collaboration
Competition
:
Custom Products
:
Curated Products
Micro Trends
UPDATE: Infosthetics
We first reported on the Infosthetics trend when we noticed that designers, scientists and artists were creating visually innovative ways of presen...
Digital
:
Culturomics
:
Google Labs
Big Ideas
UK in new baby boom as population reaches 62m
UK in new baby boom as population reaches 62m
Growth
:
Birth Control
:
ONS
Big Ideas
Anime singer makes an impression on US stage
Anime singer makes an impression on US stage
Concerts
:
Projections
:
Glico
Big Ideas
Xbox interface can bring Media to life
Xbox interface can bring Media to life
Computer Games
:
Kinect
:
Interactive Advertising
Micro Trends
F-Commerce
Online retailers are opening store fronts on Facebook, enabling visitors to buy, like and share items with friends. Brands are using the social fea...
Gaming
:
Exchange
:
Store Credits
Big Ideas
Retailers play ball as prom wear sales soar
Retailers play ball as prom wear sales soar
Graduation
:
Prom Dress
:
Glee
Markets
Teens: Nigeria and West Africa
Teens make up a significant proportion of West Africans. Forty per cent of residents are under 15, according to the United Nations’ Population Divi...
Nigeria
:
World Bank
:
Blackberry
Big Ideas
Fanta's new app adds zest for Chinese teens
Fanta’s new app adds zest for Chinese teens
Emerging Markets
:
Educational Gaming
:
Fanta
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