Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Big Ideas

Web to sparkle in battle for Christmas spend

E-commerce : Kelkoo : Centre For Retail Research

Big Ideas

American Apparel flea market lures Just Nots

American Apparel flea market lures Just Nots.

American Apparel : Flea Market : Vintage

Big Ideas

Sharing is a smoother experience on Facebook

Sharing : Facebook : Frictionless

Big Ideas

Home entertainment retail in Sport & Leisurely shift

Entertainment : DVDs : Gaming

Big Ideas

Virtual retail touches down in adidas store

Adidas : Virtual : Technology

Big Ideas

Publishers target kids as Gen D goes app crazy

Apps : Publishing : Entertainment

Big Ideas

Smartphone campaign delves deep into women’s handbags

Tokyo : Smart Phones : Handbags

Big Ideas

World’s cheapest tablet goes on sale in India

Tablet : Emerging Markets : Mobile

Big Ideas

Lego platform builds customer collaboration

Architecture : Collaboration : Lego

Micro Trends

UPDATE: Infosthetics

We first reported on the Infosthetics trend when we noticed that designers, scientists and artists were creating visually innovative ways of presen...

Digital : Culturomics : Google Labs

Big Ideas

UK in new baby boom as population reaches 62m

Growth : Birth Control : ONS

Big Ideas

Anime singer makes an impression on US stage

Augmented Reality : Music : Live Music

Big Ideas

Xbox interface can bring Media to life

Gaming : Twitter : Microsoft

Micro Trends

F-Commerce

Online retailers are opening store fronts on Facebook, enabling visitors to buy, like and share items with friends. Brands are using the social fea...

Gaming : Exchange : Store Credits

Big Ideas

Retailers play ball as prom wear sales soar

Asos : Teenagers : Debenhams

Markets

Teens: Nigeria and West Africa

Teens make up a significant proportion of West Africans. Forty per cent of residents are under 15, according to the United Nations’ Population Divi...

Nigeria : World Bank : Blackberry

Big Ideas

Fanta's new app adds zest for Chinese teens

Fanta’s new app adds zest for Chinese teens

China : Gaming : Apps

Micro Trends

Open Brands

In an open-source world, brands are now creating platforms for consumers to behave as producers. With these new platforms, people can invent their ...

Open-source : PŒl Rodenius : Quirky.com

Big Ideas

Xbox Experience update will command interest

Gaming : YouTube : File Sharing

Markets

Teens: India

Of India’s 1.2bn people, half are under the age of 20, and 163m are teens, according to online newspaper Business Today. By 2015, the proportion of...

India : Business Today : Puma

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