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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Big Ideas
Facebook branches out with professional apps
Facebook branches out with professional apps
Facebook
:
Apps
:
Social
Big Ideas
Social media a big plus for the new Cadbury bar
Social media a big plus for the new Cadbury bar
Cadbury
:
Google+
:
Social
Big Ideas
Web reviews add transparency to Four Seasons
Web reviews add transparency to Four Seasons
Four Seasons
:
Trip Advisor
:
Curated Content
Big Ideas
Men must earn the right to date Chinese women
Men must earn the right to date Chinese women
China
:
Homeownership
:
Home Ownership
Big Ideas
App makes booking flights a social experience
App makes booking flights a social experience
Malaysian Airlines
:
Facebook
:
MH Buddy
Big Ideas
H&M eyes small cities amid growing China focus
H&M eyes small cities amid growing China focus
China
:
Expansion
:
Low-teir Cities
Big Ideas
Adidas bucks price trend in India with $1 shoes
Adidas bucks price trend in India with $1 shoes
Adidas
:
Footwear
:
$1 Shoe
Big Ideas
Coca-Cola caps top ad with a rise in sales
Coca-Cola caps top ad with a rise in sales
Coca-Cola
:
Beverages
:
Advertising
Big Ideas
Facebook game helps spread joy and funding
Facebook game helps spread joy and funding
Facebok
:
Children
:
Gaming
Big Ideas
Rental site lets users take bikes for a spin
Rental site lets users take bikes for a spin
Spinlister
:
Cycling
:
Collaborate
Big Ideas
The Future Laboratory partners with NewsLifeMedia
The Future Laboratory partners with NewsLifeMedia
The Future Laboratory
:
Media
:
Collaboration
Big Ideas
US web users find a place for geolocation apps
US web users find a place for geolocation apps
Gaming
:
Apps
:
Discounts
Big Ideas
Patagonia Media shows an uncommon thread
Patagonia Media shows an uncommon thread
Patagonia
:
We-Commerce
:
Common Threads Initiative
Big Ideas
eBay uses QR codes to get window shoppers giving
eBay uses QR codes to get window shoppers giving
Toys
:
EBay
:
QR
Big Ideas
Fashion brand likes new F-commerce initiative
Fashion brand likes new F-commerce initiative
Oscar De La Renta
:
Diane Von Furstenburg
:
Cartier
Big Ideas
Luxury online store is a gift for IHT readers
Luxury online store is a gift for IHT readers
Luxury
:
Christmas
:
Holiday
Big Ideas
Mobile game breeds Disney croc for the big pond
Mobile game breeds Disney croc for the big pond
Gaming
:
Disney
:
Social Media
Big Ideas
RFID hangers ensure retail vision remains on track
RFID hangers ensure retail vision remains on track
Hangers
:
RFID
:
Clothing
Big Ideas
App celebrates Starbucks, Santa and smartphones
App celebrates Starbucks, Santa and smartphones
Augmented Reality
:
Starbucks
:
Animation
Big Ideas
Online Media is more discreet at Kiosked
Online Media is more discreet at Kiosked
Advertising
:
E-commerce
:
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