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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Youth Culture in 2025
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment
Big Ideas
Kidult Craze
Adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child
Markets
Teen Menstrual Health
Zalphas are coming of age in an environment where cultural stigmas and traditional views of menstrual management are being challenged
Macro Trends
The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom
Micro Trends
Safe Hate Spaces
A new wave of content creators is normalising complaining by sharing petty grievances and creating safe havens for connection
Big Ideas
Austria’s farmers pour scorn on milking craze
Austria’s farmers pour scorn on milking craze
Austria
:
Milk
:
Viral Video
Big Ideas
Pinterest board brings social-commerce to life
Pinterest board brings social-commerce to life
Pinterest
:
California
:
Westfield
Big Ideas
Retail Analysis: concept store tells a 3D story
New York – The latest event at collaborative concept boutique Story has been Making Things, which focused on 3D and manufacturing.
New York
:
Story
:
Makers
Big Ideas
Diesel app links together retail's rich Tapestry
Diesel app links together retail's rich Tapestry
Diesel
:
Tapestry
:
Westfield London
Big Ideas
Intel educates Indonesians on laptop benefits
Intel educates Indonesians on laptop benefits
Indonesia
:
Smartphones
:
Tablets
Big Ideas
UK shoppers projected to go mobile this Christmas
UK shoppers projected to go mobile this Christmas
M-commerce
:
Christmas
:
Holidays
Big Ideas
Singles Day sets online tills ringing in China
Singles Day sets online tills ringing in China
China
:
Singles Day
:
E-commerce
Big Ideas
Black Friday online sales fuel US Couch-commerce
Black Friday online sales fuel US Couch-commerce
Black Friday
:
ComScore
:
IBM
Viewpoints
Valentine Uhovski : Fashion evangelism
Tumblr’s fashion evangelist Valentine Uhovski talks fashion evangelism.
Valentine Uhovski
:
Transmedia Futures
:
Tumblr
Big Ideas
Local beauty brands see expansion prospects in Africa
Local beauty brands see expansion prospects in Africa
Unilever
:
Procter & Gamble
:
L’Oréal
Big Ideas
India’s Aakash 2 leads the cheap tablet charge
India’s Aakash 2 leads the cheap tablet charge
India
:
Aakash 2
:
Tablets
Markets
V-currencies
They began as bartering currencies for a minority of online gamers and Second Life enthusiasts. But now virtual currencies are emerging as a safe, ...
V-Currencies
:
Bitcoin
:
Future Of Money & Technology
Big Ideas
Snap Fashion scoops technology start-up funding
Snap Fashion scoops technology start-up funding
Snap Fashion
:
Decoded Fashion
:
Marks & Spencer
Big Ideas
Oakley moves into technology with smart goggles
Oakley moves into technology with smart goggles
Oakley
:
Goggles
:
Skiing
Big Ideas
Google launches into the delivery business
Google launches into the delivery business
Google
:
E-commerce
:
Logistics
Markets
Five stand-out fashion films for autumn/winter 2012
Fashion films are changing as brands use directors with a grasp of narrative and humour to bring their collections to life.
Christian Dior
:
YouTube
:
Depeche Mode
Big Ideas
Harrods targets tweens in social gaming venture
Harrods targets tweens in social gaming venture
Harrods
:
Stardoll
:
Chloé
Big Ideas
Smart mobile strategy should embrace dumb phones
Smart mobile strategy should embrace dumb phones
Facebook
:
Dumb Phones
:
Feature Phones
Big Ideas
Cardrops delivers mail straight to your vehicle
Cardrops delivers mail straight to your vehicle
Cardrops
:
Mail
:
Packages
Big Ideas
Start-up Chile project funds new entrepreneurs
Start-up Chile project funds new entrepreneurs
Start-up
:
Chile
:
Entrepreneurs
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