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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Big Ideas
Google launches into the delivery business
Google launches into the delivery business
Google
:
E-commerce
:
Logistics
Markets
Five stand-out fashion films for autumn/winter 2012
Fashion films are changing as brands use directors with a grasp of narrative and humour to bring their collections to life.
Christian Dior
:
YouTube
:
Depeche Mode
Big Ideas
Harrods targets tweens in social gaming venture
Harrods targets tweens in social gaming venture
Harrods
:
Stardoll
:
Chloé
Big Ideas
Smart mobile strategy should embrace dumb phones
Smart mobile strategy should embrace dumb phones
Facebook
:
Dumb Phones
:
Feature Phones
Big Ideas
Cardrops delivers mail straight to your vehicle
Cardrops delivers mail straight to your vehicle
Cardrops
:
Mail
:
Packages
Big Ideas
Start-up Chile project funds new entrepreneurs
Start-up Chile project funds new entrepreneurs
Start-up
:
Chile
:
Entrepreneurs
Big Ideas
Omni-channel retail heralds shopping revolution
Omni-channel retail heralds shopping revolution
Omni-channel
:
Phygital
:
Seamless
Big Ideas
Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola
:
Sanofi
:
Drinks
Big Ideas
Huawei builds its smartphone brand worldwide
Huawei builds its smartphone brand worldwide
Mobile
:
Smart Phone
:
Huawei
Big Ideas
Husky Chat channels the 90s with a social twist
Husky Chat channels the 90s with a social twist
Husky Chat
:
Internet
:
Chat
Design Directions
Paris Womenswear S/S 2013
The spring/summer 2013 collections in Paris saw the reinvention of ostentatious 1980s looks, a continuation of futuristic textiles and the introduc...
The New Sublimity
:
Jensen
:
McCartney
Big Ideas
New design makes eBay look more Pinteresting
New design makes eBay look more Pinteresting
EBay
:
Pinterest
:
E-commerce
Big Ideas
Screen star: Social tv takes off in Europe
Screen star: Social tv takes off in Europe
Tv
:
Social Media
:
Programming
Big Ideas
Disney promotion redefines the princess image
Disney promotion redefines the princess image
Disney
:
Princess
:
Girls
Big Ideas
Young Indians embrace foreign retail chains
Young Indians embrace foreign retail chains
India
:
Western
:
Profit
Big Ideas
Tablet users are more engaged than PC users
Tablet users are more engaged than PC users
Tablets
:
Engaged
:
Couch-Commerce
Big Ideas
People power: O2 consumers are fully charged
People power: O2 consumers are fully charged
O2
:
Mobile
:
Chargers
Big Ideas
Mobile growth fuels e-commerce expansion in India
Mobile growth fuels e-commerce expansion in India
Mobiles
:
M-commerce
:
India
Big Ideas
All Saints’ new minimalism hits the high street
All Saints’ new minimalism hits the high street
Al Saints
:
High Street
:
Minimalism
Communities
InPatients
Looking after your health used to mean sporadic trips to the doctor, then taking medicine if you became ill. Now a more sophisticated approach to w...
Tracking
:
MedMinder
:
Outpatient
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