Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Big Ideas

Tablet users are more engaged than PC users

Tablets : Engaged : Couch-Commerce

Big Ideas

People power: O2 consumers are fully charged

O2 : Mobile : Chargers

Big Ideas

Mobile growth fuels e-commerce expansion in India

Mobiles : M-commerce : India

Big Ideas

All Saints’ new minimalism hits the high street

Al Saints : High Street : Minimalism

Communities

InPatients

Looking after your health used to mean sporadic trips to the doctor, then taking medicine if you became ill. Now a more sophisticated approach to w...

Tracking : MedMinder : Outpatient

Markets

Africa’s mobile banking revolution

In developing countries, more than one billion people who own a mobile phone lack a bank account, according to Groupe Spéciale Mobile Association (...

Groupe Spéciale Mobile Association : Africa : Burrus Research Associates

Big Ideas

Target releases shoppable online rom-com films

Target : Tv : Video

Big Ideas

Nike highlights decline in children's exercise

Nike highlights decline in children’s exercise

Nike : Clinton Global Initiative : Designed To Move

Big Ideas

Indian brands engage more with Facebook fans

India : Facebook : Local

Big Ideas

Campaign finds space online in error messages

NotFound : 404 : Internet

Big Ideas

Chinese McDonald’s ads adapt to local concerns

McDonalds : China : Fast-food

Big Ideas

Digital jar makes tipping decisions easier

DipJar : V-Currencies : Cash

Big Ideas

WRC touts the benefits of omni-channel retail

Omni-channel : Multi-channel : World Retail Congress

Big Ideas

Channel-hopper: Shazam has the vision for tv move

Shazam : Music : Tv

Big Ideas

Topshop and Facebook unveil catwalk commerce

Topshop : Facebook : F-commerce

Big Ideas

Clear mission: New funding model for medical care

Watsi : Medical : Care

Big Ideas

Enterprise makes light work of disaster aid

Waterproof : Solar : Lanterns

Big Ideas

Unique Generation D set to grow in influence

Advertising : Branding : Transparency

Big Ideas

Retail Analysis: Reebok’s Fit Hub, a CrossFit gym and store hybrid

Reebok Fit Hub : New York : Store

Big Ideas

Cheap Monday launches Sneak Peek online store

Cheap Monday : Swedish Fashion Week : Sneak Peak

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