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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Youth Culture in 2025
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment
Big Ideas
Kidult Craze
Adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child
Macro Trends
The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom
Macro Trends
Gen Z Now and Next
Gen Z are entering adulthood burdened by global challenges, yet lack the tools or role models to drive the change they envision, leaving them paralysed by paradox
Markets
Gen Z Dating Futures
As dating app fatigue grows, in-person social spaces, sports, and college communities are emerging as popular screen-to-scene alternatives
Big Ideas
Omni-channel retail heralds shopping revolution
Omni-channel retail heralds shopping revolution
Omni-channel
:
Phygital
:
Seamless
Big Ideas
Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola and Sanofi to launch beauty drinks
Coca-Cola
:
Sanofi
:
Drinks
Big Ideas
Huawei builds its smartphone brand worldwide
Huawei builds its smartphone brand worldwide
Mobile
:
Smart Phone
:
Huawei
Big Ideas
Husky Chat channels the 90s with a social twist
Husky Chat channels the 90s with a social twist
Husky Chat
:
Internet
:
Chat
Design Directions
Paris Womenswear S/S 2013
The spring/summer 2013 collections in Paris saw the reinvention of ostentatious 1980s looks, a continuation of futuristic textiles and the introduc...
The New Sublimity
:
Jensen
:
McCartney
Big Ideas
New design makes eBay look more Pinteresting
New design makes eBay look more Pinteresting
EBay
:
Pinterest
:
E-commerce
Big Ideas
Screen star: Social tv takes off in Europe
Screen star: Social tv takes off in Europe
Tv
:
Social Media
:
Programming
Big Ideas
Disney promotion redefines the princess image
Disney promotion redefines the princess image
Disney
:
Princess
:
Girls
Big Ideas
Young Indians embrace foreign retail chains
Young Indians embrace foreign retail chains
India
:
Western
:
Profit
Big Ideas
Tablet users are more engaged than PC users
Tablet users are more engaged than PC users
Tablets
:
Engaged
:
Couch-Commerce
Big Ideas
People power: O2 consumers are fully charged
People power: O2 consumers are fully charged
O2
:
Mobile
:
Chargers
Big Ideas
Mobile growth fuels e-commerce expansion in India
Mobile growth fuels e-commerce expansion in India
Mobiles
:
M-commerce
:
India
Big Ideas
All Saints’ new minimalism hits the high street
All Saints’ new minimalism hits the high street
Al Saints
:
High Street
:
Minimalism
Communities
InPatients
Looking after your health used to mean sporadic trips to the doctor, then taking medicine if you became ill. Now a more sophisticated approach to w...
Tracking
:
MedMinder
:
Outpatient
Markets
Africa’s mobile banking revolution
In developing countries, more than one billion people who own a mobile phone lack a bank account, according to Groupe Spéciale Mobile Association (...
Groupe Spéciale Mobile Association
:
Africa
:
Burrus Research Associates
Big Ideas
Target releases shoppable online rom-com films
Target releases shoppable online rom-com films
Target
:
Tv
:
Video
Big Ideas
Nike highlights decline in children's exercise
Nike highlights decline in children’s exercise
Nike
:
Clinton Global Initiative
:
Designed To Move
Big Ideas
Indian brands engage more with Facebook fans
Indian brands engage more with Facebook fans
India
:
Facebook
:
Local
Big Ideas
Campaign finds space online in error messages
Campaign finds space online in error messages
NotFound
:
404
:
Internet
Big Ideas
Chinese McDonald’s ads adapt to local concerns
Chinese McDonald’s ads adapt to local concerns
McDonalds
:
China
:
Fast-food
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