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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Youth Culture in 2025
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment
Big Ideas
Kidult Craze
Adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child
Markets
Teen Menstrual Health
Zalphas are coming of age in an environment where cultural stigmas and traditional views of menstrual management are being challenged
Markets
Gen Z Dating Futures
As dating app fatigue grows, in-person social spaces, sports, and college communities are emerging as popular screen-to-scene alternatives
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Big Ideas
Chinese e-tailer opens augmented reality store
Yihaodian has opened an augmented reality store in Beijing.
China
:
E-commerce
:
Yihaodian
Big Ideas
Online consumers boost Chinese games market
Online consumers boost Chinese games market
China
:
Gaming
:
Mobile
Big Ideas
Topman streams menswear show live from the catwalk
Topman streams menswear show live from the catwalk.
Topman
:
Menswear
:
Livestreaming
Big Ideas
CES: Device rewards active kids with digital content
CES: Device rewards active kids with digital content
CES
:
Geopalz
:
Ibitz
Big Ideas
CES: PaperTab heralds a new age of flexible computing
CES: PaperTab heralds a new age of flexible computing
CES
:
PaperTab
:
Flexible Computing
Big Ideas
CES: INRIX service tackles urban parking congestion
CES: INRIX service tackles urban parking congestion
CES
:
Inrix
:
Navigation
Big Ideas
Punchfork takeover gives Pinterest added bite
Punchfork takeover gives Pinterest added bite.
Pinterest
:
Punchfork
:
Pinboards
Big Ideas
Digital natives appreciate forgetful messaging apps
Digital natives appreciate forgetful messaging apps
Facebook
:
Poke
:
SnapChat
Design Directions
Clouds Over Cuba
There are more than two sides to every story. Now with the variety of media platforms to choose from, storytelling can be richer, and break away fr...
Mobile
:
Smartphone
:
Transmedia
Big Ideas
Russian company develops dual-screen smartphone
Russian company develops dual-screen smartphone
Russia
:
Yota
:
YotaPhone
Design Directions
Energy Flow by FIELD
As more people consume media on digital devices, storytelling itself is changing. Energy Flow, a non-linear film from London digital art and design...
Interactive
:
Non-linear
:
Generation I
Big Ideas
More men warm to the new fashion for leggings
More men warm to the new fashion for leggings
Meggings
:
Leggings
:
Menswear
Big Ideas
Chinese technology mega-brands reach new heights
Chinese technology mega-brands reach new heights
China
:
Tencent
:
E-commerce
Big Ideas
Nike scheme to accelerate start-up companies
Nike scheme to accelerate start-up companies
Nike
:
Nike+
:
TechStars
Big Ideas
Anti-drugs war film bridges generation gap online
Anti-drugs war film bridges generation gap online
Richard Branson
:
War On Drugs
:
Drugs
Big Ideas
An invitation to Come Dine With the SupperKing
An invitation to Come Dine With the SupperKing
Los Angeles
:
SupperKing
:
Dinner Party
Big Ideas
Nigerian fashion designers pop up at Selfridges
Nigerian fashion designers pop up at Selfridges
Nigeria
:
Selfridges
:
London
Big Ideas
Interactive billboard in tweet shirt giveaway
Interactive billboard in tweet shirt giveaway
India
:
Bangalore
:
Twitter
Big Ideas
Amazon raises fashion profile with premium offer
By Alison Bishop
Amazon
:
Vogue
:
Internet Fashion Week
Big Ideas
H&M unveils scheme to recycle your old clothes
H&M unveils scheme to recycle your old clothes
Sweden
:
H&M
:
& Other Stories
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