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Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Big Ideas
Russian company develops dual-screen smartphone
Russian company develops dual-screen smartphone
Russia
:
Yota
:
YotaPhone
Design Directions
Energy Flow by FIELD
As more people consume media on digital devices, storytelling itself is changing. Energy Flow, a non-linear film from London digital art and design...
Interactive
:
Non-linear
:
Generation I
Big Ideas
More men warm to the new fashion for leggings
More men warm to the new fashion for leggings
Meggings
:
Leggings
:
Menswear
Big Ideas
Chinese technology mega-brands reach new heights
Chinese technology mega-brands reach new heights
China
:
Tencent
:
E-commerce
Big Ideas
Nike scheme to accelerate start-up companies
Nike scheme to accelerate start-up companies
Nike
:
Nike+
:
TechStars
Big Ideas
Anti-drugs war film bridges generation gap online
Anti-drugs war film bridges generation gap online
Richard Branson
:
War On Drugs
:
Drugs
Big Ideas
An invitation to Come Dine With the SupperKing
An invitation to Come Dine With the SupperKing
Los Angeles
:
SupperKing
:
Dinner Party
Big Ideas
Nigerian fashion designers pop up at Selfridges
Nigerian fashion designers pop up at Selfridges
Nigeria
:
Selfridges
:
London
Big Ideas
Interactive billboard in tweet shirt giveaway
Interactive billboard in tweet shirt giveaway
India
:
Bangalore
:
Twitter
Big Ideas
Amazon raises fashion profile with premium offer
By Alison Bishop
Amazon
:
Vogue
:
Internet Fashion Week
Big Ideas
H&M unveils scheme to recycle your old clothes
H&M unveils scheme to recycle your old clothes
Sweden
:
H&M
:
& Other Stories
Big Ideas
Austria’s farmers pour scorn on milking craze
Austria’s farmers pour scorn on milking craze
Austria
:
Milk
:
Viral Video
Big Ideas
Pinterest board brings social-commerce to life
Pinterest board brings social-commerce to life
Pinterest
:
California
:
Westfield
Big Ideas
Retail Analysis: concept store tells a 3D story
New York – The latest event at collaborative concept boutique Story has been Making Things, which focused on 3D and manufacturing.
New York
:
Story
:
Makers
Big Ideas
Diesel app links together retail's rich Tapestry
Diesel app links together retail's rich Tapestry
Diesel
:
Tapestry
:
Westfield London
Big Ideas
Intel educates Indonesians on laptop benefits
Intel educates Indonesians on laptop benefits
Indonesia
:
Smartphones
:
Tablets
Big Ideas
UK shoppers projected to go mobile this Christmas
UK shoppers projected to go mobile this Christmas
M-commerce
:
Christmas
:
Holidays
Big Ideas
Singles Day sets online tills ringing in China
Singles Day sets online tills ringing in China
China
:
Singles Day
:
E-commerce
Big Ideas
Black Friday online sales fuel US Couch-commerce
Black Friday online sales fuel US Couch-commerce
Black Friday
:
ComScore
:
IBM
Viewpoints
Valentine Uhovski : Fashion evangelism
Tumblr’s fashion evangelist Valentine Uhovski talks fashion evangelism.
Valentine Uhovski
:
Transmedia Futures
:
Tumblr
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