Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Z
Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.
Macro Trends
Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox
Behaviours
Gen Z in India
India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection
Micro Trends
Erotic-tainment
A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses
Micro Trends
Safe Hate Spaces
Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining
Markets
Myanmar market report
After five decades of virtual isolation under the ruling military dictatorship, the opening up of Myanmar has led to a flood of interest from forei...
Myanmar
:
UN
:
United Nations
Micro Trends
On the app-walk
Fashion has found a new home. Rather than unveil their latest collections during glittering catwalk shows, fashion brands are increasingly heading ...
Vine
:
Tumblr
:
Fashion Show
Markets
Multi-faceted networks
Social networking has become increasingly central to how consumers interact, function and shop. Sina Weibo and Twitter already have 500m users each...
Social Media
:
Social Networks
:
Instagram
Big Ideas
Retail analysis: H&M’s teen mecca
London – Swedish retail brand H&M has refurbished its Oxford Circus flagship store in London as a teenage hub that has a buzzy, festival feel.
H&M
:
Oxford Circus
:
Social
Big Ideas
Australians willing to share data, at a price
Australians willing to share data, at a price
Information
:
FuturePoll
:
Finances
Big Ideas
Prohibition Culture grips Australian consumers
Prohibition Culture grips Australian consumers
Brandstanding
:
We-Commerce
:
Environment
Big Ideas
New service lets graduates crowdfund their careers
New service lets graduates crowdfund their careers
Finance
:
Upstart
:
Worth
Big Ideas
Mobile World Congress: Nokia appeals to emerging markets with €15 phone
Mobile World Congress: Nokia appeals to emerging markets with €15 phone
Nokia
:
Mobile Phones
:
Cell Phones
Viewpoints
Thomas Ugo Ermacora : Creating sound through gestures
Clear Village founder Thomas Ugo Ermacora talks about creating sound through gestures.
Wearable Technology
:
Clear Village
:
Thomas Ugo Ermacora
Viewpoints
Camilla Bottke : Hackable robots
Lego Mindstorms senior marketing manager Camilla Bottke talks about hackable robots.
Lego Mindstorms
:
Hackable
:
Robot
Big Ideas
Global boutique network pays off for Farfetch
Global boutique network pays off for Farfetch
Farfetch
:
Curation
:
Boutiques
Big Ideas
Chinese e-tailer opens augmented reality store
Yihaodian has opened an augmented reality store in Beijing.
China
:
E-commerce
:
Yihaodian
Big Ideas
Online consumers boost Chinese games market
Online consumers boost Chinese games market
China
:
Gaming
:
Mobile
Big Ideas
Topman streams menswear show live from the catwalk
Topman streams menswear show live from the catwalk.
Topman
:
Menswear
:
Livestreaming
Big Ideas
CES: Device rewards active kids with digital content
CES: Device rewards active kids with digital content
CES
:
Geopalz
:
Ibitz
Big Ideas
CES: PaperTab heralds a new age of flexible computing
CES: PaperTab heralds a new age of flexible computing
CES
:
PaperTab
:
Flexible Computing
Big Ideas
CES: INRIX service tackles urban parking congestion
CES: INRIX service tackles urban parking congestion
CES
:
Inrix
:
Navigation
Big Ideas
Punchfork takeover gives Pinterest added bite
Punchfork takeover gives Pinterest added bite.
Pinterest
:
Punchfork
:
Pinboards
Big Ideas
Digital natives appreciate forgetful messaging apps
Digital natives appreciate forgetful messaging apps
Facebook
:
Poke
:
SnapChat
Design Directions
Clouds Over Cuba
There are more than two sides to every story. Now with the variety of media platforms to choose from, storytelling can be richer, and break away fr...
Mobile
:
Smartphone
:
Transmedia
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN