Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Big Ideas

Prohibition Culture grips Australian consumers

Brandstanding : We-Commerce : Environment

Big Ideas

New service lets graduates crowdfund their careers

Finance : Upstart : Worth

Big Ideas

Mobile World Congress: Nokia appeals to emerging markets with €15 phone

Nokia : Mobile Phones : Cell Phones

Viewpoints

Thomas Ugo Ermacora : Creating sound through gestures

Clear Village founder Thomas Ugo Ermacora talks about creating sound through gestures.

Wearable Technology : Clear Village : Thomas Ugo Ermacora

Viewpoints

Camilla Bottke : Hackable robots

Lego Mindstorms senior marketing manager Camilla Bottke talks about hackable robots.

Lego Mindstorms : Hackable : Robot

Big Ideas

Global boutique network pays off for Farfetch

Farfetch : Curation : Boutiques

Big Ideas

Chinese e-tailer opens augmented reality store

Yihaodian has opened an augmented reality store in Beijing.

China : E-commerce : Yihaodian

Big Ideas

Online consumers boost Chinese games market

China : Gaming : Mobile

Big Ideas

Topman streams menswear show live from the catwalk

Topman streams menswear show live from the catwalk.

Topman : Menswear : Livestreaming

Big Ideas

CES: Device rewards active kids with digital content

CES : Geopalz : Ibitz

Big Ideas

CES: PaperTab heralds a new age of flexible computing

CES : PaperTab : Flexible Computing

Big Ideas

CES: INRIX service tackles urban parking congestion

CES : Inrix : Navigation

Big Ideas

Punchfork takeover gives Pinterest added bite

Punchfork takeover gives Pinterest added bite.

Pinterest : Punchfork : Pinboards

Big Ideas

Digital natives appreciate forgetful messaging apps

Facebook : Poke : SnapChat

Design Directions

Clouds Over Cuba

There are more than two sides to every story. Now with the variety of media platforms to choose from, storytelling can be richer, and break away fr...

Mobile : Smartphone : Transmedia

Big Ideas

Russian company develops dual-screen smartphone

Russia : Yota : YotaPhone

Design Directions

Energy Flow by FIELD

As more people consume media on digital devices, storytelling itself is changing. Energy Flow, a non-linear film from London digital art and design...

Interactive : Non-linear : Generation I

Big Ideas

More men warm to the new fashion for leggings

Meggings : Leggings : Menswear

Big Ideas

Chinese technology mega-brands reach new heights

China : Tencent : E-commerce

Big Ideas

Nike scheme to accelerate start-up companies

Nike : Nike+ : TechStars

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