Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Youth Culture in 2025

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment

Big Ideas

Kidult Craze

Adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child

Macro Trends

The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom

Behaviours

Gen Z in India

India’s Gen Z are reshaping tradition, blending heritage with global influences to promote sustainability, inclusivity, and individuality in the consumer landscape

Markets

Gen Z Dating Futures

As dating app fatigue grows, in-person social spaces, sports, and college communities are emerging as popular screen-to-scene alternatives

Big Ideas

Facebook is losing its appeal among young people

Big Ideas

The Day brings the news to a teenage readership

Publishing : Newspaper : The Day

Big Ideas

Crowdstar launches styling app with Rachel Zoe

App : Crowdstar : Covet Fashion

Design Directions

Sadie and Joe Williams: Animators

This brother and sister duo combine stop-motion, 3D modeling and kitsch sketches to create playful worlds in which brands can tell the story of the...

London : Graphic Design : Topshop

Big Ideas

Pew study reveals shifts in teen social media use

Internet : Behaviour : Teenagers

Markets

Chinese fashion brands to watch

Beijing – New Emerging Affluents in China shop at domestic fast fashion retailers with global aspirations alongside foreign brands that have expand...

China : Beijing : H&M

Markets

Shopping malls: Changing formats

Global – As consumers question the need to visit shopping centres in favour of buying online, mall developers are engaging visitors in new communit...

Shopping Centres : Community Centres : Cannes

Micro Trends

Intergalactic beauty

On the catwalks, intergalactic references began with Alexander McQueen’s Avatar-èsque Plato’s Atlantis spring/summer 2010 collection, Christopher K...

Space : Re-enlightenment : Galactic

Markets

Phy-gital retail technology: Social Interaction

Retailers are using social media and interactive elements in their stores to entertain, entice and inspire customers. LS:N Global explores some of ...

Facebook : Taste-graph Commerce : Mobile

Markets

Myanmar market report

After five decades of virtual isolation under the ruling military dictatorship, the opening up of Myanmar has led to a flood of interest from forei...

Myanmar : UN : United Nations

Micro Trends

On the app-walk

Fashion has found a new home. Rather than unveil their latest collections during glittering catwalk shows, fashion brands are increasingly heading ...

Vine : Tumblr : Fashion Show

Markets

Multi-faceted networks

Social networking has become increasingly central to how consumers interact, function and shop. Sina Weibo and Twitter already have 500m users each...

Social Media : Social Networks : Instagram

Big Ideas

Retail analysis: H&M’s teen mecca

London – Swedish retail brand H&M has refurbished its Oxford Circus flagship store in London as a teenage hub that has a buzzy, festival feel.

H&M : Oxford Circus : Social

Big Ideas

Australians willing to share data, at a price

Information : FuturePoll : Finances

Big Ideas

Prohibition Culture grips Australian consumers

Brandstanding : We-Commerce : Environment

Big Ideas

New service lets graduates crowdfund their careers

Finance : Upstart : Worth

Big Ideas

Mobile World Congress: Nokia appeals to emerging markets with €15 phone

Nokia : Mobile Phones : Cell Phones

Viewpoints

Thomas Ugo Ermacora : Creating sound through gestures

Clear Village founder Thomas Ugo Ermacora talks about creating sound through gestures.

Wearable Technology : Clear Village : Thomas Ugo Ermacora

Viewpoints

Camilla Bottke : Hackable robots

Lego Mindstorms senior marketing manager Camilla Bottke talks about hackable robots.

Lego Mindstorms : Hackable : Robot

Big Ideas

Global boutique network pays off for Farfetch

Farfetch : Curation : Boutiques

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