Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and individuality are reshaping the consumer landscape

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making way for screen-to-scene connection

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining

Micro Trends

Snapchat Marketing

Most brands aim to create marketing campaigns that leave a lasting impression. But now some brands are turning to the blink-and-you’ll-miss-it medi...

Twitter : Acura : MTV UK

Big Ideas

eBay caters for the curator generation

New York – With everyone curating these days, eBay is tapping 200 prominent tastemakers to create a new look and social shopping experience f...

Social Shopping : Chris Benz : Pharrell Williams

Big Ideas

Children's television show debuts on tablets

Children’s television show debuts on tablets

Television : Broadcast : Tv

Big Ideas

Documentary addresses children's nature deficit

Documentary addresses children’s nature deficit

Children : David Bond : Outdoors

Big Ideas

Digital natives less prevalent, says report

Connected : LSE : Dr Ellen Helsper

Big Ideas

New York campaign aims to boost girls' self-esteem

New York campaign hopes to boost girls’ self-esteem.

New York : I'm A Girl : Self-esteem

Micro Trends

Hybrid Snacks

A wave of no-boundaries fusion foods has hit the market as producers blend unlikely combinations and consumers want more fun with their food.

Kyoto : Foodpairing : La Pâtisserie Des Rèves

Big Ideas

New haptic interface is just blowing in the wind

Gaming : Game Consoles : Gesture Interface

Big Ideas

Graduate prospects improve as UK unemployment falls

Recession : Jobseekers Allowance : Virgin Mobile

Big Ideas

New Designers: Ones to Watch

LS:N Global profiles the up and coming designers not to be missed from this year’s New Designers show in London. New talent caught our eye from uni...

Furniture : Disposable Material : EPS

Micro Trends

Andro-Hip-Hop

As homosexuality continues to gain acceptance in mainstream culture, hip-hop is becoming more open to androgynous influences as both gay and straig...

Music : Hood By Air : Homophobia

Big Ideas

Facebook is losing its appeal among young people

Google : Education Database : Google Plus

Big Ideas

The Day brings the news to a teenage readership

Publishing : Newspaper : The Day

Big Ideas

Crowdstar launches styling app with Rachel Zoe

App : Crowdstar : Covet Fashion

Design Directions

Sadie and Joe Williams: Animators

This brother and sister duo combine stop-motion, 3D modeling and kitsch sketches to create playful worlds in which brands can tell the story of the...

London : Graphic Design : Topshop

Big Ideas

Pew study reveals shifts in teen social media use

Internet : Behaviour : Teenagers

Markets

Chinese fashion brands to watch

Beijing – New Emerging Affluents in China shop at domestic fast fashion retailers with global aspirations alongside foreign brands that have expand...

China : Beijing : H&M

Markets

Shopping malls: Changing formats

Global – As consumers question the need to visit shopping centres in favour of buying online, mall developers are engaging visitors in new communit...

Shopping Centres : Community Centres : Cannes

Micro Trends

Intergalactic beauty

On the catwalks, intergalactic references began with Alexander McQueen’s Avatar-èsque Plato’s Atlantis spring/summer 2010 collection, Christopher K...

Space : Re-enlightenment : Galactic

Markets

Phy-gital retail technology: Social Interaction

Retailers are using social media and interactive elements in their stores to entertain, entice and inspire customers. LS:N Global explores some of ...

Facebook : Taste-graph Commerce : Mobile

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