Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Youth Culture in 2025

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment

Big Ideas

Kidult Craze

Adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child

Markets

Teen Menstrual Health

Zalphas are coming of age in an environment where cultural stigmas and traditional views of menstrual management are being challenged

Markets

Gen Z Dating Futures

As dating app fatigue grows, in-person social spaces, sports, and college communities are emerging as popular screen-to-scene alternatives

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Big Ideas

CES: Parrot creates a buzz with new MiniDrone

CES 2014: Parrot creates a buzz with new MiniDrone.

CES : Parrot : MiniDrone

Micro Trends

Fly-and-Flop Philanthropy

Traditionally, luxury travel has been about comfort and indulgence, but no longer.

International Travel Luxury Market : Iltm : Banyan Tree Hotels & Resorts

Big Ideas

WhatsApp is world's most popular mobile messenger

WhatsApp is world’s most popular mobile messenger

China : Chat Services : Whatsapp

Design Directions

Charlotte Audrey: Designer and Art Director

MTV : Tumblr Art : Inforgraphics

Big Ideas

Commuter commerce can help brands forge ahead

Commuter commerce can help brands forge ahead.

Music : Click And Collect : Lockers

Big Ideas

Best Buy commercial targets aunts

Best Buy commercial targets aunts.

Blog : Savvy Auntie : No Kids

Big Ideas

Young people prefer printed books to digital

Kindle : E-readers : Nook

Big Ideas

Usage-based car insurance model picks up speed

Usage-based car insurance model picks up speed.

Cars : Millennials : Insurance

Big Ideas

iPad makes debut on kids' festive wish lists

iPad makes debut on kids’ festive wish lists

Interactive : National Retail Federation : Xbox

Micro Trends

Snapchat Marketing

Most brands aim to create marketing campaigns that leave a lasting impression. But now some brands are turning to the blink-and-you’ll-miss-it medi...

Twitter : Acura : MTV UK

Big Ideas

eBay caters for the curator generation

New York – With everyone curating these days, eBay is tapping 200 prominent tastemakers to create a new look and social shopping experience f...

Social Shopping : Chris Benz : Pharrell Williams

Big Ideas

Children's television show debuts on tablets

Children’s television show debuts on tablets

Television : Broadcast : Tv

Big Ideas

Documentary addresses children's nature deficit

Documentary addresses children’s nature deficit

Children : David Bond : Outdoors

Big Ideas

Digital natives less prevalent, says report

Connected : LSE : Dr Ellen Helsper

Big Ideas

New York campaign aims to boost girls' self-esteem

New York campaign hopes to boost girls’ self-esteem.

New York : I'm A Girl : Self-esteem

Micro Trends

Hybrid Snacks

A wave of no-boundaries fusion foods has hit the market as producers blend unlikely combinations and consumers want more fun with their food.

Kyoto : Foodpairing : La Pâtisserie Des Rèves

Big Ideas

New haptic interface is just blowing in the wind

Gaming : Game Consoles : Gesture Interface

Big Ideas

Graduate prospects improve as UK unemployment falls

Recession : Jobseekers Allowance : Virgin Mobile

Big Ideas

New Designers: Ones to Watch

LS:N Global profiles the up and coming designers not to be missed from this year’s New Designers show in London. New talent caught our eye from uni...

Furniture : Disposable Material : EPS

Micro Trends

Andro-Hip-Hop

As homosexuality continues to gain acceptance in mainstream culture, hip-hop is becoming more open to androgynous influences as both gay and straig...

Music : Hood By Air : Homophobia

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