Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Youth Culture in 2025

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment

Big Ideas

Kidult Craze

Adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child

Behaviours

Gen Z in India

India’s Gen Z are reshaping tradition, blending heritage with global influences to promote sustainability, inclusivity, and individuality in the consumer landscape

Markets

Gen Z Dating Futures

As dating app fatigue grows, in-person social spaces, sports, and college communities are emerging as popular screen-to-scene alternatives

Micro Trends

Erotic-tainment

A backdrop of sex-averse culture is only making audiences thirstier, leading to an explosion of entertainment that brings smut to the masses

Big Ideas

DECODED Fashion 2014

The DECODED Fashion Summit combined a fashion technology hackathon with a retail summit that examined current trends in digital commerce.

Big Ideas

Stanford travels in time to 2100 to look at the future of education

A Stanford University project examines what education might be like in the year 2100.

Education : Stanford University : D:school

Viewpoints

Chris Sanderson: The Privacy Bump

The Future Laboratory CEO explains how brands should deal with privacy.

Privacy : Megasystems : Adblocking

Big Ideas

Selfridges asks ‘what does beauty mean?’

Selfridges is asking consumers what beauty means with a store-wide campaign.

Selfridges : Department Stores : The Beauty Project

Big Ideas

Bra brand's feminist approach to girls' underwear

Founded by 18-year-old Megan Grassell, Yellowberry seeks to fill a gap in the tween bra market.

Tiny Tot Feminism : Girls : Teenagers

Viewpoints

Kiyan Foroughi: One-to-one commerce

Kiyan Foroughi on how Boticca's one-to-one commerce model is cutting out the middle man.

Bottica : Kiyan Foroughi : Personalisation

Big Ideas

YouTube to raise brand awareness with television advertising

YouTube plans to promote its online celebrities through traditional media advertising.

YouTube : YouTube Generation : Future Media

Markets

Visual-search commerce

Visual-commerce is the new social media market place to watch as fashion is Shazam-ified.

ASAP54 : SnapFashion : Westfield

Big Ideas

DKNY trials tag technology for street-style product searches

A new identification tag system is a novel addition to visual-search commerce.

Awear Solutions : DKNY : Visual-Search

Micro Trends

Tiny Tot Feminism

Despite the stereotypes, little girls are not just interested in the colour pink and princesses. As this becomes increasingly apparent, more progre...

Feminism : Girls : Gender

Big Ideas

All aboard for the Selfridges and HTC One skate park

Selfridges has joined forces with technology company HTC to open a large indoor skate park.

Skateboarding : Selfridges : HTC

Micro Trends

Cosmetics Cocktailing

From perfume to mascara, cosmetics are getting a home-made, tailor–made touch. Beauty consumers – or beauty junkies as the cosmetics industry call...

Beauty : Customisation : Cosmetics

Viewpoints

Emoji: The new visual communication tool

How Emojis are emerging as the new visual communication tool.

Emojis : Emoji : Emoticons

Big Ideas

Retail Week Live 2014: Preview

This year’s Retail Week Live conference, held 12-13 March, will follow this theme, looking at online and in-store challenges and examining how reta...

Omni-channel : John Lewis : Generation I

Big Ideas

Poll finds teenagers are more than their stereotypes

A new report reveals that today’s young people are more socially active and politically engaged than ever before

Demos : Teenagers : Generation D

Big Ideas

Instagram’s growth presents opportunity for brands

Instagram is on track to become the world’s most powerful social platform

Instagram : Social Networks : Smartphones

Big Ideas

New service helps users buy Instagram items

A platform called Keep lets users shop for items seen in photos posted by Instagram fashion leaders.

Instagram : Shoppable : New Luxury Millennials

Viewpoints

Sophia George : Video games as art

Victoria & Albert Museum Designer-in-Residence Sophia George talks about why video games can be considered art.

Games Imitate Art : Video Games As Art : Video Games

Big Ideas

Young people want privacy and freedom online

Young people are reacting against the share-all culture of the internet by reclaiming pockets of privacy, according to a new report.

Post-privacy : Jamie Gutfreund : The Intelligence Group

Big Ideas

Online game simulating boredom goes viral

Online game simulating boredom goes viral.

Gaming : Rajeev Basu : Online

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