Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Youth Culture in 2025

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences engage with entertainment

Macro Trends

The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era of fandom

Macro Trends

Gen Z Now and Next

Gen Z are entering adulthood burdened by global challenges, yet lack the tools or role models to drive the change they envision, leaving them paralysed by paradox

Markets

Gen Z Dating Futures

As dating app fatigue grows, in-person social spaces, sports, and college communities are emerging as popular screen-to-scene alternatives

Micro Trends

Safe Hate Spaces

A new wave of content creators is normalising complaining by sharing petty grievances and creating safe havens for connection

Micro Trends

Health Goth

A new style tribe is taking fashion’s obsession with haute activewear to macabre extremes.

Subculture : Activewear : Goth

Macro Trends

The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the...

Collaborative Economy : Conspicuous Access : Reputation

Viewpoints

Andrew Scott: Get ready for a nation of 100-year-olds

The hundred-year lifespan is becoming common, says Andrew Scott, professor of economics at London Business School.

Hundred Year Thinking : Demography : Stanford

Big Ideas

eBay creates shoppable hub for global fashion weeks

New York – E-commerce pioneer eBay was on hand at Mercedes-Benz New York Fashion Week with a physical hub for its new campaign to make street styl...

NYFW : EBay : Pinterest

Viewpoints

Liz Salcedo: Fashion technology that solves real problems

Fashion technology needs to be beautiful and touch on universal pain points, says the founder of accessories brand Everpurse.

Fashion Tech : Accessories : Everpurse

Viewpoints

Pieter Mees: The future of interactive video

Interactive video provides the engagement we expect from the usually 'lean-back' platform, says the founder and CEO of technology company Zentrick.

Mobile : Video : Unilever

Micro Trends

Digital Collecting

Art that is created and consumed on screens is catching on thanks to its low cost, portability and anti-elitist image.

Digital Art : Neon Mob : Sedition

Big Ideas

Shopping mall pairs with website on one-day pop-up shop

The largest shopping mall developer in the US is working with fashion and style website Refinery29 on a series of pop-up stores.

Pop-up : Shopping Malls : Big Box Retail

Big Ideas

South Korean dramas boost luxury brands in Asia

The runaway success of a recent South Korean television show in China has led luxury brands to consider the marketing clout of Korean culture acros...

Korean Wave

Big Ideas

Yoox joins forces with WeChat for m-commerce push

Shopping for luxury brands online has become more personal thanks to a new global partnership between Yoox Group and instant messaging service We...

Yoox : WeChat : Social Commerce

Viewpoints

Bea Appleby: We need feminism for boys too

Boys don’t cry. Really? It’s not just girls who feel gender pressure, says the editor of pre-teen magazine Girl Talk.

Tiny Tot Feminism : Re-Con Man : Girl Talk

Big Ideas

The Reputation Economy is central to new cryptocurrency project

Document Coin is a new project that imagines a cryptocurrency as a means of exchange guaranteed by personal reputation rather than code.

Cryptocurrency : Document Coin : Reputation

Big Ideas

H&M launches mobile music app for Asia

In its latest initiative emphasising the connection between music and fashion, H&M has released a mobile app specifically for the Asian market.

H&M : China : Mobile App

Big Ideas

P&G ad campaign explores phrase ‘like a girl’

The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.

Tiny Tot Feminism : Proctor & Gamble : Always

Micro Trends

Print Me

New platforms are reducing the time between online inspiration and physical production, empowering digital natives to become product designers.

Curation : To.Be : Print All Over Me

Big Ideas

Messaging app turns faces into instant avatars

Santa Clara, California – Intel Labs has released Pocket Avatars, a new messaging app that translates users’ facial movements into 3D-animated mes...

Visual Messaging : Avatars : Intel Labs

Big Ideas

JC Penney casts Latina shopper as brand muse

The mid-range retailer has created a World Cup advertising campaign specifically aimed at Latina shoppers in the US.

Womenomics : Latinas : J.C. Penney

Big Ideas

DigiFest NYC brings social stars to the live stage

Social media stars are leaving their bedrooms and going out into the world.

YouTube : Social Stars : DigiFest

Big Ideas

Graduate Fashion Week 2014

London's Graduate Fashion Week relocated this year to vibrant East End venue, The Old Truman Brewery, adding a cutting-edge vibe to the c...

Graduate Fashion Week : George At Asda : Students

Viewpoints

Troubled Technologists: Has Technology Failed?

Technologists are telling us that technology is not working.

Wearable Tech