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Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Macro Trends
Gen X Now and Next
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Micro Trends
Tech-powered Perimenopause
The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater choice and transparency as they approach the perimenopause
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent
Big Ideas
McCartney takes Little Miss Stella to the shops
McCartney takes Little Miss Stella to the shops
Kidswear
:
Stella McCartney
:
Clothing
Markets
Vietnam’s Luxury Market
The din of construction is common in Vietnam’s big cities and coastal locations. Foreign hotel chains are snapping up prime property for resorts, w...
Vietnam
:
Luxury
:
Starwood
Big Ideas
Head start for Ikea in own-brand lager market
Head start for Ikea in own-brand lager market
Ikea
:
Beer
:
Own-brand
Big Ideas
Chevrolet test-drives rescue strategy in Brazil
Chevrolet test-drives rescue strategy in Brazil
Orca Chevrolet
:
Brazil
:
Cars
Big Ideas
Retail Analysis: Man on the Boon
Retail Analysis: Man on the Boon
Man On The Boon
:
Seoul
:
Designer
Big Ideas
Spanish Homedulgence hits hospitality industry
Spanish Homedulgence hits hospitality industry
Home
:
Eating
:
Just Nots
Big Ideas
Smithfield Case launches shopping service for men
Smithfield Case launches shopping service for men
Smithfield Case
:
Menswear
:
Clothes
Big Ideas
Collaborative consumers kick-start a revolution
Collaborative consumers kick-start a revolution
Collaborative Consumption
:
AirBnB
:
Zipcar
Big Ideas
Parisian retailer has a Nose for a good scent
Parisian retailer has a Nose for a good scent
Perfume
:
Fragrance
:
Paris
Markets
The Luxury Matrix Stage Three : Emotion and experience
What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Emotion
:
Experience
:
Instant Inspiration Retail
Big Ideas
Chinese appetite for fashion drives ad spend
Chinese appetite for fashion drives ad spend
Hearst
:
Magazines
:
Chinese
Big Ideas
Crowd-funded console brings games back to TV
Crowd-funded console brings games back to TV
Ouya
:
Gaming
:
Tv
Big Ideas
Cash-strapped Australians turn to private labels
Cash-strapped Australians turn to private labels
Australia
:
Private Label
:
Supermarkets
Big Ideas
YouTube broadcasts live prayers from Mecca
YouTube broadcasts live prayers from Mecca
Muslims
:
Ramadam
:
YouTube
Big Ideas
Google paves the way for pedestrians in Africa
Google paves the way for pedestrians in Africa
Google
:
Maps
:
App
Big Ideas
US retailers begin lo-hi retail collaboration
US retailers begin lo-hi retail collaboration
Neiman Marcus
:
Target
:
Council Fashion Designers America
Big Ideas
Biodegradable lamp brings Flos sweet success
Biodegradable lamp brings Flos sweet success
Flos
:
Lighting
:
Bio-on
Markets
The Luxury Matrix Stage Two : Discernment and Worth
What we said: ‘At Stage Two, customers uses their wealth to buy brands, products and services that enable them to articulate higher levels of taste...
Discernment
:
Worth
:
Dunhill
Big Ideas
Luxup offers Travel & Hospitality an exclusive experience
Luxup offers Travel & Hospitality an exclusive experience
Luxup
:
Online
:
Concierge
Big Ideas
Renault gives autonomy to French Just Nots
Renault gives autonomy to French Just Nots
Renault
:
MOBILIZ
:
Cars
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